{"id":47770,"date":"2026-08-01T08:32:51","date_gmt":"2026-08-01T08:32:51","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=47770"},"modified":"2026-08-01T08:33:07","modified_gmt":"2026-08-01T08:33:07","slug":"jaxson-dart-malik-nabers-emily-ratajkowski-lead-abercrombie-fitch-fall-denim-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/jaxson-dart-malik-nabers-emily-ratajkowski-lead-abercrombie-fitch-fall-denim-campaign\/","title":{"rendered":"Jaxson Dart, Malik Nabers &#038; Emily Ratajkowski Lead Abercrombie &#038; Fitch Fall Denim Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Abercrombie &amp; Fitch is going back to its birthplace for its newest denim push, and this time, the New York Giants are along for the ride. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On July 30, 2026, Abercrombie &amp; Fitch unveiled its Fall 2026 campaign, &#8220;Denim Made Iconic,&#8221; fronted by model and <em>New York Times<\/em> best-selling author Emily Ratajkowski, model Paloma Elsesser, and Giants stars Jaxson Dart and Malik Nabers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shot in the city by New York-based photographer Cass Bird, the campaign highlights the brand&#8217;s origin in New York City dating back to 1892.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@abercrombie\/video\/7668315797940391199\" data-video-id=\"7668315797940391199\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@abercrombie\" href=\"https:\/\/www.tiktok.com\/@abercrombie?refer=embed\">@abercrombie<\/a> <p>Denim Made Iconic | Denim defined by over 130 years of heritage. @Emrata  @paloma elsesser  @Darty  @Malik Nabers  music by @sombr, &#8220;12 to 12&#8221; <a title=\"abercrombiedenim\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/abercrombiedenim?refer=embed\">#abercrombiedenim<\/a> <a title=\"denim\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/denim?refer=embed\">#denim<\/a> <a title=\"newyorkcity\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/newyorkcity?refer=embed\">#newyorkcity<\/a> <a title=\"emilyratajkowski\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/emilyratajkowski?refer=embed\">#emilyratajkowski<\/a> <a title=\"palomaelsesser\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/palomaelsesser?refer=embed\">#palomaelsesser<\/a>  <\/p> <a target=\"_blank\" title=\"\u266c original sound - abercrombie &#038; fitch\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7668315719662095135?refer=embed\">\u266c original sound &#8211; abercrombie &#038; fitch<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ratajkowski and Elsesser front the women&#8217;s looks in warm, autumnal browns and creams, while Dart and Nabers bring a &#8217;90s-inspired edge to the menswear side, mixing button-downs and blazers with suede jackets and henleys. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brand president Corey Robinson framed the cast as a blend of fashion and sport meant to reflect New York&#8217;s energy and versatility for Abercrombie&#8217;s customer base. The collection totals 120 styles across regular, short, and long lengths, with sizes ranging from 23 to 39.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The casting builds on a sports-marketing strategy Abercrombie has leaned into for years. The retailer became an Official NFL Fashion Partner through a multi-year deal in late 2025, a first for a league sponsor, following its 2022 launch of licensed NFL product and a 2024 tie-in with McLaren Racing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Dart, the shoot lands weeks after he and teammate <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/cam-skattebo\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cam Skattebo<\/a> starred in <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">a <a href=\"https:\/\/bookingagentinfo.com\/news\/cameron-skattebo-and-jaxson-dart-team-up-with-crocs-for-new-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">comedic Crocs ad<\/a> ahead of training camp. Ratajkowski, meanwhile, is coming off a run of luxury bookings, including a <a href=\"https:\/\/bookingagentinfo.com\/news\/emily-ratajkowski-and-son-sylvester-star-in-chanel-jewelry-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chanel Fine Jewelry Mother&#8217;s Day campaign with her son Sylvester<\/a> and a turn alongside <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kate-moss\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kate Moss<\/a> in <a href=\"https:\/\/bookingagentinfo.com\/news\/emily-ratajkowski-and-kate-moss-front-gucci-giglio-borsetto-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gucci&#8217;s &#8220;Beauty and the Bag&#8221; campaign<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elsesser, discovered by makeup artist Pat McGrath, has built her career on Fenty Beauty, Glossier, and Nike campaigns, and previously shared a Victoria&#8217;s Secret shoot with Ratajkowski. Nabers, still working back from a torn ACL that ended his 2025 season early, brings a rising off-field profile of his own.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Abercrombie is deliberately blurring the line between fashion campaign and sports marketing here; instead of just licensing NFL merchandise, it&#8217;s folding two active players directly into its core denim advertising alongside established models. That&#8217;s a bigger bet than a jersey patch; it ties the brand&#8217;s identity to athletes&#8217; Sunday performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does pairing NFL players with high-fashion models actually move denim, or is it mostly a culture-and-attention play for Abercrombie? With Dart and Nabers both drawing heavily on their &#8220;New York&#8221; identity in back-to-back campaigns (Crocs, now this), is the Giants&#8217; current roster becoming a marketing engine unto itself?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Abercrombie &amp; Fitch is going back to its birthplace for its newest denim push, and this time, the New York Giants are along for the ride. On July 30, 2026, Abercrombie &amp; Fitch unveiled its Fall 2026 campaign, &#8220;Denim Made Iconic,&#8221; fronted by model and New York Times best-selling author Emily Ratajkowski, model Paloma Elsesser, [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,24,17,19,15],"tags":[],"class_list":["post-47770","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-fashion","category-film-tv","category-football","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jaxson Dart, Malik Nabers &amp; Emily Ratajkowski Lead Abercrombie &amp; Fitch Fall Denim Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/jaxson-dart-malik-nabers-emily-ratajkowski-lead-abercrombie-fitch-fall-denim-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jaxson Dart, Malik Nabers &amp; Emily Ratajkowski Lead Abercrombie &amp; Fitch Fall Denim Campaign\" \/>\n<meta property=\"og:description\" content=\"Abercrombie &amp; Fitch is going back to its birthplace for its newest denim push, and this time, the New York Giants are along for the ride. On July 30, 2026, Abercrombie &amp; Fitch unveiled its Fall 2026 campaign, &#8220;Denim Made Iconic,&#8221; fronted by model and New York Times best-selling author Emily Ratajkowski, model Paloma Elsesser, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/jaxson-dart-malik-nabers-emily-ratajkowski-lead-abercrombie-fitch-fall-denim-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-01T08:32:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-01T08:33:07+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jaxson Dart, Malik Nabers & Emily Ratajkowski Lead Abercrombie & Fitch Fall Denim Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/jaxson-dart-malik-nabers-emily-ratajkowski-lead-abercrombie-fitch-fall-denim-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Jaxson Dart, Malik Nabers & Emily Ratajkowski Lead Abercrombie & Fitch Fall Denim Campaign","og_description":"Abercrombie &amp; Fitch is going back to its birthplace for its newest denim push, and this time, the New York Giants are along for the ride. 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