{"id":47655,"date":"2026-07-31T08:15:14","date_gmt":"2026-07-31T08:15:14","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=47655"},"modified":"2026-07-31T08:15:28","modified_gmt":"2026-07-31T08:15:28","slug":"josh-hart-named-newest-member-of-tommy-hilfigers-tommy-family","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/josh-hart-named-newest-member-of-tommy-hilfigers-tommy-family\/","title":{"rendered":"Josh Hart Named Newest Member of Tommy Hilfiger&#8217;s Tommy Family"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Tommy Hilfiger has welcomed New York Knicks guard Josh Hart into its &#8220;Tommy Family,&#8221; honoring the newly minted NBA champion at an intimate gathering at Da Milio in New York City, co-hosted with New York Magazine and The Cut.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the occasion, Hart wore a full Tommy Hilfiger look: a white crewneck T-shirt, a suede jacket with open pockets, light-wash straight-leg jeans, and a black leather belt, a relaxed, preppy combination the brand says reflects Hart&#8217;s confidence and city-inspired energy.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@tommyhilfiger\/video\/7667997888676482326\" data-video-id=\"7667997888676482326\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@tommyhilfiger\" href=\"https:\/\/www.tiktok.com\/@tommyhilfiger?refer=embed\">@tommyhilfiger<\/a> <p>This or That with our newest Tommy Hilfiger family member, Josh Hart. New York. New energy. The city&#8217;s newest champion is officially part of the Tommy Hilfiger family. Welcome to the team <a title=\"joshhart\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/joshhart?refer=embed\">#JoshHart<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - Tommy Hilfiger\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7667997908112853782?refer=embed\">\u266c original sound &#8211; Tommy Hilfiger<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The timing lines up with a career-high moment for Hart. He and the Knicks capped a historic postseason by beating the San Antonio Spurs to win the 2026 NBA Finals, delivering New York its first title since 1973, with Finals MVP honors going to teammate <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jalen-brunson\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jalen Brunson<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hart&#8217;s off-court business has been heating up right along with it: he signed with energy drink brand C4 Energy in March, then partnered with air-purifier brand Blueair for <a href=\"https:\/\/bookingagentinfo.com\/news\/josh-hart-teams-up-with-blueair-for-new-knicks-playoff-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">a Knicks playoff campaign<\/a> built around his recovery routine and family life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Tommy Hilfiger, Hart&#8217;s arrival extends a run of high-profile sports partnerships in 2026. The brand <a href=\"https:\/\/bookingagentinfo.com\/news\/travis-kelce-named-global-brand-ambassador-for-tommy-hilfiger\/\" target=\"_blank\" rel=\"noreferrer noopener\">named Chiefs tight end Travis Kelce<\/a> its Global Brand Ambassador and Creative Collaborator in March, and in May it dressed <a href=\"https:\/\/bookingagentinfo.com\/news\/virgil-van-dijk-alexander-isak-liverpool-fc-squad-star-in-tommy-hilfiger-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Virgil van Dijk, Alexander Isak, and the Liverpool FC squad<\/a> for its Summer 2026 campaign. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Those sit alongside longtime Tommy Family names like <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/rafael-nadal\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rafael Nadal<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/gigi-hadid\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gigi Hadid<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/lewis-hamilton\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lewis Hamilton<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/damson-idris\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Damson Idris<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hart&#8217;s addition folds basketball, and the NBA&#8217;s reigning champions specifically, into the F.A.M.E.S. framework the brand has used since 1985 to align itself with sport, music, art, and entertainment. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tommy Hilfiger frames the relationship more as membership than a traditional ambassador contract. Hart now belongs to a wider group the brand positions as embodying its &#8220;Classic American Cool&#8221; identity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Timing is doing a lot of work here; Tommy Hilfiger brought Hart into the fold just weeks after his first NBA title, right as his name recognition is at its peak. This is also Hart&#8217;s third brand deal of 2026, following C4 Energy and Blueair, a sign his commercial career is scaling alongside his on-court success. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And for Tommy Hilfiger, stacking a Knicks champion next to Travis Kelce and Liverpool&#8217;s Reds shows a brand leaning hard into team sports as its cultural engine for the year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does &#8220;Tommy Family&#8221; membership stay a styling moment, or does it grow into a bigger campaign role, the way Kelce&#8217;s deal expanded into co-design work? As Tommy Hilfiger builds out its roster across basketball and soccer, which sport is next on the list?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tommy Hilfiger has welcomed New York Knicks guard Josh Hart into its &#8220;Tommy Family,&#8221; honoring the newly minted NBA champion at an intimate gathering at Da Milio in New York City, co-hosted with New York Magazine and The Cut. For the occasion, Hart wore a full Tommy Hilfiger look: a white crewneck T-shirt, a suede [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,12,14,11,15],"tags":[],"class_list":["post-47655","post","type-post","status-publish","format-standard","hentry","category-basketball","category-brand-ambassador","category-campaigns","category-endorsements","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Josh Hart Named Newest Member of Tommy Hilfiger&#039;s Tommy Family<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/josh-hart-named-newest-member-of-tommy-hilfigers-tommy-family\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Josh Hart Named Newest Member of Tommy Hilfiger&#039;s Tommy Family\" \/>\n<meta property=\"og:description\" content=\"Tommy Hilfiger has welcomed New York Knicks guard Josh Hart into its &#8220;Tommy Family,&#8221; honoring the newly minted NBA champion at an intimate gathering at Da Milio in New York City, co-hosted with New York Magazine and The Cut. For the occasion, Hart wore a full Tommy Hilfiger look: a white crewneck T-shirt, a suede [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/josh-hart-named-newest-member-of-tommy-hilfigers-tommy-family\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-31T08:15:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-31T08:15:28+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Josh Hart Named Newest Member of Tommy Hilfiger's Tommy Family","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/josh-hart-named-newest-member-of-tommy-hilfigers-tommy-family\/","og_locale":"en_US","og_type":"article","og_title":"Josh Hart Named Newest Member of Tommy Hilfiger's Tommy Family","og_description":"Tommy Hilfiger has welcomed New York Knicks guard Josh Hart into its &#8220;Tommy Family,&#8221; honoring the newly minted NBA champion at an intimate gathering at Da Milio in New York City, co-hosted with New York Magazine and The Cut. For the occasion, Hart wore a full Tommy Hilfiger look: a white crewneck T-shirt, a suede [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/josh-hart-named-newest-member-of-tommy-hilfigers-tommy-family\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-07-31T08:15:14+00:00","article_modified_time":"2026-07-31T08:15:28+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/josh-hart-named-newest-member-of-tommy-hilfigers-tommy-family\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/josh-hart-named-newest-member-of-tommy-hilfigers-tommy-family\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Josh Hart Named Newest Member of Tommy Hilfiger&#8217;s Tommy Family","datePublished":"2026-07-31T08:15:14+00:00","dateModified":"2026-07-31T08:15:28+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/josh-hart-named-newest-member-of-tommy-hilfigers-tommy-family\/"},"wordCount":447,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Basketball","Brand Ambassador","Campaigns","Endorsement Deals","Sports"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/josh-hart-named-newest-member-of-tommy-hilfigers-tommy-family\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/josh-hart-named-newest-member-of-tommy-hilfigers-tommy-family\/","url":"https:\/\/bookingagentinfo.com\/news\/josh-hart-named-newest-member-of-tommy-hilfigers-tommy-family\/","name":"Josh Hart Named Newest Member of Tommy Hilfiger's Tommy Family","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-07-31T08:15:14+00:00","dateModified":"2026-07-31T08:15:28+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/josh-hart-named-newest-member-of-tommy-hilfigers-tommy-family\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/josh-hart-named-newest-member-of-tommy-hilfigers-tommy-family\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/josh-hart-named-newest-member-of-tommy-hilfigers-tommy-family\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Josh Hart Named Newest Member of Tommy Hilfiger&#8217;s Tommy Family"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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