{"id":47644,"date":"2026-07-31T07:29:10","date_gmt":"2026-07-31T07:29:10","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=47644"},"modified":"2026-07-31T07:29:25","modified_gmt":"2026-07-31T07:29:25","slug":"noni-madueke-fronts-adidas-originals-x-asos-menswear-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/noni-madueke-fronts-adidas-originals-x-asos-menswear-campaign\/","title":{"rendered":"Noni Madueke Fronts Adidas Originals x ASOS Menswear Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Noni Madueke is the face of a new chapter for Adidas Originals and ASOS: their first-ever menswear collection. The range went live for ASOS.WORLD loyalty shoppers on July 29 and to everyone else the next day, following three successful womenswear-only drops.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The collection reworks Adidas Originals staples through what the brand calls a &#8220;British fashion lens,&#8221; mixing tailoring with sportswear. Standouts include a brown-check Firebird tracksuit, suiting-inspired track pants, 3-Stripes knitwear, overshirts, rugby shirts, and knitted vests.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@asos\/video\/7668365240253320470\" data-video-id=\"7668365240253320470\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@asos\" href=\"https:\/\/www.tiktok.com\/@asos?refer=embed\">@asos<\/a> <p>@Noni Madueke is adding adidas Originals x ASOS to his arsenal. In conversation with @ash  The first menswear drop has landed. Shop now.<\/p> <a target=\"_blank\" title=\"\u266c original sound - asos\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7668365253039590166?refer=embed\">\u266c original sound &#8211; asos<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Steve Marks, adidas North Europe&#8217;s VP Brand, said the womenswear line&#8217;s success gave the brands confidence to expand into menswear. Alongside Madueke&#8217;s shoot, the fourth womenswear collection is fronted by boxer and model Ramla Ali.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Madueke, 24, joined Arsenal from Chelsea in July 2025 and lifted the Premier League title in his first season at the club, part of Arsenal&#8217;s first championship in 22 years. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He&#8217;s already an Adidas athlete on the pitch, regularly wearing the brand&#8217;s F50 boots for club and country, making the ASOS tie-in a natural crossover rather than a new signing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a busy year for Adidas&#8217; celebrity-driven marketing. The brand has also put <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/anthony-edwards\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Anthony Edwards<\/a> at the center of a <a href=\"https:\/\/bookingagentinfo.com\/news\/anthony-edwards-partners-with-adidas-originals-for-clot-superstar-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">CLOT-designed Superstar sneaker campaign<\/a>, while its football roster continues to lean on marquee names: <a href=\"https:\/\/bookingagentinfo.com\/news\/lionel-messi-and-lamine-yamal-front-adidas-la-final-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lionel Messi and Lamine Yamal fronted an Adidas LA Final campaign<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/news\/jude-bellingham-and-lamine-yamal-front-adidas-predator-and-f50-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jude Bellingham and Yamal starred in a Predator and F50 launch<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond football, Adidas has recently worked with names like <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/samuel-l-jackson\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Samuel L. Jackson<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/james-harden\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">James Harden<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jennie-kim\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">JENNIE<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kendall-jenner\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kendall Jenner<\/a> on other campaigns this year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is less a new signing and more Adidas activating a footballer it already has under contract, using ASOS&#8217;s fashion audience to stretch his relevance beyond the pitch. It also signals ASOS betting that menswear shoppers respond to the same &#8220;sport-meets-style&#8221; pitch that&#8217;s worked for its womenswear range.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does putting a footballer front and center help ASOS&#8217;s menswear line stand out, or would a non-athlete have broadened its appeal further? Could this be the start of more solo fashion deals for Madueke outside of adidas?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Noni Madueke is the face of a new chapter for Adidas Originals and ASOS: their first-ever menswear collection. The range went live for ASOS.WORLD loyalty shoppers on July 29 and to everyone else the next day, following three successful womenswear-only drops. The collection reworks Adidas Originals staples through what the brand calls a &#8220;British fashion [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,24,26,15],"tags":[],"class_list":["post-47644","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-fashion","category-soccer","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Noni Madueke Fronts Adidas Originals x ASOS Menswear Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/noni-madueke-fronts-adidas-originals-x-asos-menswear-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Noni Madueke Fronts Adidas Originals x ASOS Menswear Campaign\" \/>\n<meta property=\"og:description\" content=\"Noni Madueke is the face of a new chapter for Adidas Originals and ASOS: their first-ever menswear collection. The range went live for ASOS.WORLD loyalty shoppers on July 29 and to everyone else the next day, following three successful womenswear-only drops. The collection reworks Adidas Originals staples through what the brand calls a &#8220;British fashion [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/noni-madueke-fronts-adidas-originals-x-asos-menswear-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-31T07:29:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-31T07:29:25+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Noni Madueke Fronts Adidas Originals x ASOS Menswear Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/noni-madueke-fronts-adidas-originals-x-asos-menswear-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Noni Madueke Fronts Adidas Originals x ASOS Menswear Campaign","og_description":"Noni Madueke is the face of a new chapter for Adidas Originals and ASOS: their first-ever menswear collection. The range went live for ASOS.WORLD loyalty shoppers on July 29 and to everyone else the next day, following three successful womenswear-only drops. 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