{"id":47601,"date":"2026-07-30T22:23:23","date_gmt":"2026-07-30T22:23:23","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=47601"},"modified":"2026-07-30T22:23:35","modified_gmt":"2026-07-30T22:23:35","slug":"k-trap-lisa-maffia-mc-bushkin-and-gully-guy-leo-star-in-reeboks-the-give-back","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/k-trap-lisa-maffia-mc-bushkin-and-gully-guy-leo-star-in-reeboks-the-give-back\/","title":{"rendered":"K-Trap, Lisa Maffia, MC Bushkin and Gully Guy Leo Star in Reebok&#8217;s &#8220;The Give Back&#8221;"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">South London rapper K-Trap has recruited UK garage royalty Lisa Maffia, Heartless Crew&#8217;s MC Bushkin and streetwear regular Gully Guy Leo for Reebok&#8217;s new film series, &#8220;The Give Back.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The three-part project centers on the relaunched Workout Plus and flips the classic heist movie on its head: instead of stealing, K-Trap and his crew &#8220;pull up&#8221; to hand-deliver trainers to London locals, played by Maffia (as &#8220;The Duchess&#8221;), MC Bushkin (as &#8220;Two Tone&#8221;) and Gully Guy Leo (as &#8220;Baby Face&#8221;), alongside EastEnders actress Laila Morse and sneaker writer Jessy Law. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The films lean into UK garage, drill, Cockney slang and late-&#8217;90s British crime-caper humor, with Bushkin&#8217;s Heartless Crew track &#8220;The Heartless Theme&#8221; soundtracking the opening episode.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Final Chapter. Not for the Classics Though. | The Give Back: Episode 3\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/pekHDxTxiDc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s an extension of <a href=\"https:\/\/bookingagentinfo.com\/news\/k-trap-fronts-reebok-uks-born-classics-worn-for-life-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">K-Trap&#8217;s first-ever Reebok partnership<\/a>, the UK &#8220;Born Classics, Worn for Life&#8221; campaign,  spotlighting the Workout Plus and Club C 85. Reebok toasted the film&#8217;s first public screening with a one-night takeover of a central London pub, rebranded &#8220;The Reebok Arms,&#8221; featuring cast Q&amp;As and live sets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For K-Trap, known for the single &#8220;Warm&#8221; and 2024 album <em>Smile<\/em>, the deal lands during a busy year: he&#8217;s readying sophomore album <em>TRAPO II<\/em> for August 2026 alongside UK festival dates, on top of running activewear label Kasi and backing children&#8217;s skincare brand Nala&#8217;s Baby.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reebok&#8217;s UK push extends its wider global &#8220;Born Classic. Worn for Life.&#8221; campaign, which made <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/karol-g\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Karol G<\/a> a global ambassador and recently added <a href=\"https:\/\/bookingagentinfo.com\/news\/partynextdoor-stars-in-reebok-born-classic-worn-for-life-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">PARTYNEXTDOOR<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/news\/destroy-lonely-fronts-reeboks-born-classic-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Destroy Lonely<\/a>, following older signature lines with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jay-z\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jay-Z<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/50-cent\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">50 Cent<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reebok isn&#8217;t just relaunching a sneaker; it&#8217;s building a cultural time capsule. By pairing a current drill star with UK garage pioneers and a Gen Z streetwear face, &#8220;The Give Back&#8221; positions the Workout Plus as a thread connecting three decades of British street culture, not just a product drop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does casting real community figures (not just musicians) make heritage sneaker campaigns feel more authentic than celebrity-only ones? Could &#8220;The Give Back&#8217;s&#8221; heist-comedy format become a template other brands borrow for local-market campaigns?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>South London rapper K-Trap has recruited UK garage royalty Lisa Maffia, Heartless Crew&#8217;s MC Bushkin and streetwear regular Gully Guy Leo for Reebok&#8217;s new film series, &#8220;The Give Back.&#8221; The three-part project centers on the relaunched Workout Plus and flips the classic heist movie on its head: instead of stealing, K-Trap and his crew &#8220;pull [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,24,23,18],"tags":[],"class_list":["post-47601","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-fashion","category-hip-hop","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>K-Trap, Lisa Maffia, MC Bushkin and Gully Guy Leo Star in Reebok&#039;s &quot;The Give Back&quot;<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/k-trap-lisa-maffia-mc-bushkin-and-gully-guy-leo-star-in-reeboks-the-give-back\/\" \/>\n<meta property=\"og:locale\" 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