{"id":47563,"date":"2026-07-29T16:01:29","date_gmt":"2026-07-29T16:01:29","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=47563"},"modified":"2026-07-29T16:01:42","modified_gmt":"2026-07-29T16:01:42","slug":"hailee-steinfeld-stars-in-estee-lauders-glimmer-fragrance-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/hailee-steinfeld-stars-in-estee-lauders-glimmer-fragrance-campaign\/","title":{"rendered":"Hailee Steinfeld Stars in Est\u00e9e Lauder&#8217;s Glimmer Fragrance Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Hailee Steinfeld is trading movie sets for perfume counters. Est\u00e9e Lauder has announced Hailee Steinfeld as the face of Glimmer, an amber floral fragrance with a gourmand twist designed to transform everyday small moments of joy, hope, and connection into a sensorial fragrance experience. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign treats Steinfeld, and her singing voice, as a kind of spark meant to light up the fragrance&#8217;s mood.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@esteelauder\/video\/7667254381632359694\" data-video-id=\"7667254381632359694\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@esteelauder\" href=\"https:\/\/www.tiktok.com\/@esteelauder?refer=embed\">@esteelauder<\/a> <p>A spark. A glow. Share the moment. Coming soon.<\/p> <a target=\"_blank\" title=\"\u266c original sound - Est\u00e9e Lauder\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7667254423307619085?refer=embed\">\u266c original sound &#8211; Est\u00e9e Lauder<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Hailee is the embodiment of what Glimmer represents; she is confident, has a contagious sense of joy, and understands the power of connecting with her community,&#8221; said Justin Boxford, Est\u00e9e Lauder&#8217;s Global Brand President.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Crafted by perfumers Dominique Ropion, Anne Flipo, and Jean-Marc Chaillan of IFF, Glimmer blends notes of macaron rose accord, raspberry mousse accord, and vanilla bean, and arrives August 6 priced at $160 for 100ml and $130 for 50ml, with the launch initially focused on the U.S., U.K., and Australia. The campaign rolls out across TV, print, digital, in-store, and out-of-home platforms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is Steinfeld&#8217;s first-ever tie-up with Est\u00e9e Lauder, joining an endorsement roster that already includes Armani Beauty and her own ready-to-drink cocktail brand. In April, she <a href=\"https:\/\/bookingagentinfo.com\/news\/hailee-steinfeld-fronts-ashley-luxe-furniture-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">fronted Ashley&#8217;s new Ashley Luxe furniture line<\/a>, a deal that leaned heavily on her personal design sensibility rather than just star power.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On Est\u00e9e Lauder&#8217;s side, Steinfeld steps into a roster that recently added <a href=\"https:\/\/bookingagentinfo.com\/news\/nia-long-fronts-new-beauty-campaign-for-estee-lauder\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nia Long as the brand&#8217;s first North American ambassador<\/a>, alongside past faces like Ana de Armas and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/daisy-edgar-jones\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Daisy Edgar-Jones<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Career-wise, Steinfeld remains a force: an Academy Award-nominated actress with credits including Sinners, Spider-Man: Across the Spider-Verse, and True Grit, with her Disney Animation film Hexed due later this year. As a recording artist, she&#8217;s amassed nearly 8 billion streams globally.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The launch also lands amid a broader celebrity fragrance wave, with <a href=\"https:\/\/bookingagentinfo.com\/news\/selena-gomez-leads-rare-beautys-rare-beginnings-fragrance-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Selena Gomez recently unveiling Rare Beauty&#8217;s second scent, Rare Beginnings<\/a>. Fragrance is clearly having a moment as the go-to category for celebrity-brand storytelling in 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Est\u00e9e Lauder isn&#8217;t just buying a famous face; it&#8217;s betting on Steinfeld&#8217;s dual identity as actress and musician to make Glimmer feel like a mood rather than a product. Pairing her singing voice with the scent is a smart way to make an amber-gourmand fragrance feel personal instead of generic. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Steinfeld, it&#8217;s another sign her brand has outgrown &#8220;actress who does ads&#8221;; she&#8217;s becoming a genuine multi-category tastemaker, from furniture to fragrance to her own cocktail line.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does pairing a celebrity&#8217;s actual talent (Steinfeld&#8217;s singing) with a product make the endorsement feel more authentic to you? Could Glimmer&#8217;s &#8220;everyday glimmers&#8221; concept translate into future product extensions, like body mist or candles?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hailee Steinfeld is trading movie sets for perfume counters. Est\u00e9e Lauder has announced Hailee Steinfeld as the face of Glimmer, an amber floral fragrance with a gourmand twist designed to transform everyday small moments of joy, hope, and connection into a sensorial fragrance experience. The campaign treats Steinfeld, and her singing voice, as a kind [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,12,14,11,17,18],"tags":[],"class_list":["post-47563","post","type-post","status-publish","format-standard","hentry","category-beauty","category-brand-ambassador","category-campaigns","category-endorsements","category-film-tv","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hailee Steinfeld Stars in Est\u00e9e Lauder&#039;s Glimmer Fragrance Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/hailee-steinfeld-stars-in-estee-lauders-glimmer-fragrance-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hailee Steinfeld Stars in Est\u00e9e Lauder&#039;s Glimmer Fragrance Campaign\" \/>\n<meta property=\"og:description\" content=\"Hailee Steinfeld is trading movie sets for perfume counters. Est\u00e9e Lauder has announced Hailee Steinfeld as the face of Glimmer, an amber floral fragrance with a gourmand twist designed to transform everyday small moments of joy, hope, and connection into a sensorial fragrance experience. The campaign treats Steinfeld, and her singing voice, as a kind [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/hailee-steinfeld-stars-in-estee-lauders-glimmer-fragrance-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-29T16:01:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-29T16:01:42+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hailee Steinfeld Stars in Est\u00e9e Lauder's Glimmer Fragrance Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/hailee-steinfeld-stars-in-estee-lauders-glimmer-fragrance-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Hailee Steinfeld Stars in Est\u00e9e Lauder's Glimmer Fragrance Campaign","og_description":"Hailee Steinfeld is trading movie sets for perfume counters. Est\u00e9e Lauder has announced Hailee Steinfeld as the face of Glimmer, an amber floral fragrance with a gourmand twist designed to transform everyday small moments of joy, hope, and connection into a sensorial fragrance experience. The campaign treats Steinfeld, and her singing voice, as a kind [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/hailee-steinfeld-stars-in-estee-lauders-glimmer-fragrance-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-07-29T16:01:29+00:00","article_modified_time":"2026-07-29T16:01:42+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/hailee-steinfeld-stars-in-estee-lauders-glimmer-fragrance-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/hailee-steinfeld-stars-in-estee-lauders-glimmer-fragrance-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Hailee Steinfeld Stars in Est\u00e9e Lauder&#8217;s Glimmer Fragrance Campaign","datePublished":"2026-07-29T16:01:29+00:00","dateModified":"2026-07-29T16:01:42+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/hailee-steinfeld-stars-in-estee-lauders-glimmer-fragrance-campaign\/"},"wordCount":463,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Beauty","Brand Ambassador","Campaigns","Endorsement Deals","Film\/TV","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/hailee-steinfeld-stars-in-estee-lauders-glimmer-fragrance-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/hailee-steinfeld-stars-in-estee-lauders-glimmer-fragrance-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/hailee-steinfeld-stars-in-estee-lauders-glimmer-fragrance-campaign\/","name":"Hailee Steinfeld Stars in Est\u00e9e Lauder's Glimmer Fragrance Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-07-29T16:01:29+00:00","dateModified":"2026-07-29T16:01:42+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/hailee-steinfeld-stars-in-estee-lauders-glimmer-fragrance-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/hailee-steinfeld-stars-in-estee-lauders-glimmer-fragrance-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/hailee-steinfeld-stars-in-estee-lauders-glimmer-fragrance-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Hailee Steinfeld Stars in Est\u00e9e Lauder&#8217;s Glimmer Fragrance Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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