{"id":47554,"date":"2026-07-29T15:30:58","date_gmt":"2026-07-29T15:30:58","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=47554"},"modified":"2026-07-29T15:31:16","modified_gmt":"2026-07-29T15:31:16","slug":"jennie-fronts-ray-bans-back-to-school-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/jennie-fronts-ray-bans-back-to-school-campaign\/","title":{"rendered":"Jennie Fronts Ray-Ban&#8217;s &#8220;Back to School&#8221; Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ray-Ban has unveiled &#8220;Back to School,&#8221; a new campaign starring Jennie, reworking the brand&#8217;s classic Aviator, first designed in 1937, with new Transitions GEN S lenses in a ruby tint. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The lenses stay clear indoors and shift to a rose hue in sunlight; for those who want the tint regardless of weather, Ray-Ban is also offering the same silhouette with a subtler Transitions Color Touch Ruby lens.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@rayban\/video\/7667633172816923918\" data-video-id=\"7667633172816923918\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@rayban\" href=\"https:\/\/www.tiktok.com\/@rayban?refer=embed\">@rayban<\/a> <p>@JENNIE\u2019s POV \ud83d\udc9c behind the scenes captured with Ray-Ban Meta. <\/p> <a target=\"_blank\" title=\"\u266c original sound - Ray-Ban\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7667633287585696525?refer=embed\">\u266c original sound &#8211; Ray-Ban<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign extends Jennie&#8217;s role as Ray-Ban and Ray-Ban Meta&#8217;s global ambassador, a <a href=\"https:\/\/bookingagentinfo.com\/news\/jennie-named-global-brand-ambassador-for-ray-ban\/\" target=\"_blank\" rel=\"noreferrer noopener\">partnership made official in April 2026<\/a> after she headlined the brand&#8217;s first pop-up store opening in Seoul the previous fall.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jennie arrives at the campaign fresh off one of the busiest stretches of her solo career. In June, she became the first K-pop soloist to headline Governors Ball Music Festival in New York. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In July, she made history again, headlining Denmark&#8217;s Roskilde Festival and Poland&#8217;s Open&#8217;er Festival on consecutive nights before closing out Spain&#8217;s Mad Cool Festival. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Along the way, she previewed her new single &#8220;Less Than a Lover,&#8221; released this month, while her <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/tame-impala\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tame Impala<\/a> collaboration &#8220;Dracula&#8221; climbed to No. 1 on Billboard&#8217;s Pop Airplay chart.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ray-Ban has leaned on music talent before: the brand has previously named <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/lenny-kravitz\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lenny Kravitz<\/a> its ambassador and appointed <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/asap-rocky\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">A$AP Rocky<\/a> its first-ever creative director. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jennie&#8217;s own endorsement slate spans Chanel, the Tamburins Bottari fragrance campaign, and Calvin Klein, whose Fall 2026 runway show she attended in New York.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The rollout also lands amid a wider wave of 2026 celebrity-fronted back-to-school campaigns. <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/muna\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">MUNA<\/a> fronted UGG&#8217;s <a href=\"https:\/\/bookingagentinfo.com\/news\/muna-partners-with-ugg-for-back-to-school-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">new fall campaign<\/a>, while <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/madison-bailey\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Madison Bailey<\/a> starred in Journeys&#8217; <a href=\"https:\/\/bookingagentinfo.com\/news\/madison-bailey-stars-in-journeys-back-to-school-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">back-to-school push<\/a> alongside <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/anna-cathcart\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Anna Cathcart<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/sky-brown\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sky Brown<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brands are clearly betting that culture-forward faces, not just seasonal discounts, are what move product this time of year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t a new signing, it&#8217;s Ray-Ban re-upping on an ambassador it already has, using a seasonal moment (and genuinely new lens tech) to keep the partnership feeling current instead of static.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s a smarter play than most one-off &#8220;face of the brand&#8221; drops: it turns Jennie&#8217;s deal into an ongoing story rather than a single splashy announcement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It also says something about how stacked Jennie&#8217;s calendar has become. Between headlining three European festivals in under a week, dropping a new single, and now fronting a seasonal eyewear push, she&#8217;s operating at a pace few artists, K-pop or otherwise, can sustain. Ray-Ban is betting that pace translates into borrowed cultural relevance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zoom out further, and Ray-Ban, UGG, and Journeys are all running back-to-school campaigns built around music and TV talent this year, just with very different playbooks: one global superstar versus an ensemble cast.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does refreshing a deal with new product tech (like the Transitions GEN S lenses) keep an ambassadorship feeling new longer than a one-time splashy launch? Between Ray-Ban&#8217;s one-star approach and UGG&#8217;s ensemble cast, which strategy builds more lasting brand loyalty with Gen Z shoppers? <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ray-Ban has unveiled &#8220;Back to School,&#8221; a new campaign starring Jennie, reworking the brand&#8217;s classic Aviator, first designed in 1937, with new Transitions GEN S lenses in a ruby tint. The lenses stay clear indoors and shift to a rose hue in sunlight; for those who want the tint regardless of weather, Ray-Ban is also [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,11,24,20,18],"tags":[],"class_list":["post-47554","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-endorsements","category-fashion","category-k-pop","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jennie Fronts Ray-Ban&#039;s &quot;Back to School&quot; Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/jennie-fronts-ray-bans-back-to-school-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jennie Fronts Ray-Ban&#039;s &quot;Back to School&quot; Campaign\" \/>\n<meta property=\"og:description\" content=\"Ray-Ban has unveiled &#8220;Back to School,&#8221; a new campaign starring Jennie, reworking the brand&#8217;s classic Aviator, first designed in 1937, with new Transitions GEN S lenses in a ruby tint. The lenses stay clear indoors and shift to a rose hue in sunlight; for those who want the tint regardless of weather, Ray-Ban is also [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/jennie-fronts-ray-bans-back-to-school-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-29T15:30:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-29T15:31:16+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jennie Fronts Ray-Ban's \"Back to School\" Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/jennie-fronts-ray-bans-back-to-school-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Jennie Fronts Ray-Ban's \"Back to School\" Campaign","og_description":"Ray-Ban has unveiled &#8220;Back to School,&#8221; a new campaign starring Jennie, reworking the brand&#8217;s classic Aviator, first designed in 1937, with new Transitions GEN S lenses in a ruby tint. The lenses stay clear indoors and shift to a rose hue in sunlight; for those who want the tint regardless of weather, Ray-Ban is also [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/jennie-fronts-ray-bans-back-to-school-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-07-29T15:30:58+00:00","article_modified_time":"2026-07-29T15:31:16+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/jennie-fronts-ray-bans-back-to-school-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/jennie-fronts-ray-bans-back-to-school-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Jennie Fronts Ray-Ban&#8217;s &#8220;Back to School&#8221; Campaign","datePublished":"2026-07-29T15:30:58+00:00","dateModified":"2026-07-29T15:31:16+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/jennie-fronts-ray-bans-back-to-school-campaign\/"},"wordCount":505,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Brand Ambassador","Campaigns","Endorsement Deals","Fashion","K-Pop","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/jennie-fronts-ray-bans-back-to-school-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/jennie-fronts-ray-bans-back-to-school-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/jennie-fronts-ray-bans-back-to-school-campaign\/","name":"Jennie Fronts Ray-Ban's \"Back to School\" Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-07-29T15:30:58+00:00","dateModified":"2026-07-29T15:31:16+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/jennie-fronts-ray-bans-back-to-school-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/jennie-fronts-ray-bans-back-to-school-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/jennie-fronts-ray-bans-back-to-school-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Jennie Fronts Ray-Ban&#8217;s &#8220;Back to School&#8221; Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. Timeyin specializes in celebrity news, entertainment coverage, and sports analysis, delivering engaging stories that capture the pulse of popular culture","sameAs":["https:\/\/x.com\/EvergreenWrites"],"url":"https:\/\/bookingagentinfo.com\/news\/author\/mammahtimeyingmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/47554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/comments?post=47554"}],"version-history":[{"count":4,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/47554\/revisions"}],"predecessor-version":[{"id":47558,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/47554\/revisions\/47558"}],"wp:attachment":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/media?parent=47554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/categories?post=47554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/tags?post=47554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}