{"id":47547,"date":"2026-07-29T15:08:34","date_gmt":"2026-07-29T15:08:34","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=47547"},"modified":"2026-07-29T15:08:55","modified_gmt":"2026-07-29T15:08:55","slug":"rose-unveils-new-puma-speedcat-etoile","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/rose-unveils-new-puma-speedcat-etoile\/","title":{"rendered":"Ros\u00e9 Unveils New PUMA Speedcat Etoile"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">PUMA and Ros\u00e9 are back at it. On July 30, 2026, the pair release the Speedcat Etoile, a satin-and-suede reimagining of PUMA&#8217;s low-profile Speedcat that trades motorsport grit for ballet-core polish. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The $110 sneaker arrives in three colorways (pastel pink, neutral beige, and classic black) with ribbon-style laces built to tie into bows, tonal branding, and subtle sheen finishes across the upper.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@puma.uk\/video\/7667903111326928161\" data-video-id=\"7667903111326928161\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@puma.uk\" href=\"https:\/\/www.tiktok.com\/@puma.uk?refer=embed\">@puma.uk<\/a> <p>@roses_are_rosie in the new Speedcat Etoile. Coming soon \ud83d\udc40 Who&#8217;s ready? PUMA roses_are_rosie ros\u00e9 kpop blackpink <\/p> <a target=\"_blank\" title=\"\u266c original sound - PUMA.UK\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7667903150687587104?refer=embed\">\u266c original sound &#8211; PUMA.UK<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The launch comes with a new campaign that places the <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/blackpink\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">BLACKPINK<\/a> member among childhood keepsakes and personal mementos, framing the shoe as a marker of growth and self-expression rather than just another sneaker drop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is far from Ros\u00e9&#8217;s first lap with the Speedcat. She&#8217;s fronted the silhouette repeatedly since becoming a PUMA global brand ambassador in 2024, including <a href=\"https:\/\/bookingagentinfo.com\/news\/rose-stars-in-puma-speedcat-mule-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">June&#8217;s Speedcat Mule campaign<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/news\/rose-stars-in-h-street-sneaker-campaign-for-puma\/\" target=\"_blank\" rel=\"noreferrer noopener\">the H-Street sneaker relaunch<\/a> earlier this year. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Her original Speedcat Ballet capsule, released in August 2025, sold out almost immediately, a track record that likely explains why PUMA keeps returning to the ballet-inspired well.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PUMA has leaned on star power across its &#8220;Rewrite the Classics&#8221; push well beyond Ros\u00e9. <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/asap-rocky\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">A$AP Rocky<\/a>, who <a href=\"https:\/\/bookingagentinfo.com\/news\/aap-rocky-unveils-pumas-classic-suede-94\/\" target=\"_blank\" rel=\"noreferrer noopener\">recently unveiled a Suede &#8217;94 archive reissue<\/a> as the brand&#8217;s creative director, has also sent distressed, collaborative Speedcat versions down the runway. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/bookingagentinfo.com\/celebrity\/rihanna\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rihanna<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/dua-lipa\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dua Lipa<\/a> round out PUMA&#8217;s Sportstyle ambassador roster, both tied to the same Speedcat family Ros\u00e9 now headlines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Off the sneaker beat, Ros\u00e9 remains busy: she became the first K-pop soloist to perform at the Grammys in February, and BLACKPINK, <a href=\"https:\/\/bookingagentinfo.com\/news\/blackpink-teams-up-with-mlb-and-new-era-for-cap-collection\/\" target=\"_blank\" rel=\"noreferrer noopener\">which launched an MLB and New Era cap collection<\/a>, continues rolling out music and merchandise as a group.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She is a global ambassador for Saint Laurent (the house&#8217;s first in 59 years) and Tiffany &amp; Co., and fronts YSL Beauty&#8217;s Cushion Glow-Pact campaign. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Speedcat Etoile drops globally July 30 via PUMA.com, PUMA flagship stores, and select retailers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PUMA clearly isn&#8217;t treating Ros\u00e9 as a one-off face for a single shoe; three Speedcat campaigns in a single year signal a deliberate strategy to keep her, and the ballet-sneaker trend she&#8217;s tied to, in constant rotation. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The deal also shows how K-pop&#8217;s global fanbase has become a genuine sales lever for legacy sportswear brands, not just a marketing add-on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Is PUMA at risk of oversaturating the Speedcat with too many Ros\u00e9-fronted drops in one year? Does the ballet-sneaker aesthetic have staying power, or is it a passing trend PUMA is riding while it lasts? Could this campaign&#8217;s nostalgia theme signal a broader shift in how PUMA markets to Gen Z?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PUMA and Ros\u00e9 are back at it. On July 30, 2026, the pair release the Speedcat Etoile, a satin-and-suede reimagining of PUMA&#8217;s low-profile Speedcat that trades motorsport grit for ballet-core polish. The $110 sneaker arrives in three colorways (pastel pink, neutral beige, and classic black) with ribbon-style laces built to tie into bows, tonal branding, [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,11,24,20,18,175],"tags":[],"class_list":["post-47547","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-endorsements","category-fashion","category-k-pop","category-music","category-product-collaborations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ros\u00e9 Unveils New PUMA Speedcat Etoile<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/rose-unveils-new-puma-speedcat-etoile\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ros\u00e9 Unveils New PUMA Speedcat Etoile\" \/>\n<meta property=\"og:description\" content=\"PUMA and Ros\u00e9 are back at it. On July 30, 2026, the pair release the Speedcat Etoile, a satin-and-suede reimagining of PUMA&#8217;s low-profile Speedcat that trades motorsport grit for ballet-core polish. The $110 sneaker arrives in three colorways (pastel pink, neutral beige, and classic black) with ribbon-style laces built to tie into bows, tonal branding, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/rose-unveils-new-puma-speedcat-etoile\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-29T15:08:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-29T15:08:55+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ros\u00e9 Unveils New PUMA Speedcat Etoile","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/rose-unveils-new-puma-speedcat-etoile\/","og_locale":"en_US","og_type":"article","og_title":"Ros\u00e9 Unveils New PUMA Speedcat Etoile","og_description":"PUMA and Ros\u00e9 are back at it. On July 30, 2026, the pair release the Speedcat Etoile, a satin-and-suede reimagining of PUMA&#8217;s low-profile Speedcat that trades motorsport grit for ballet-core polish. The $110 sneaker arrives in three colorways (pastel pink, neutral beige, and classic black) with ribbon-style laces built to tie into bows, tonal branding, [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/rose-unveils-new-puma-speedcat-etoile\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-07-29T15:08:34+00:00","article_modified_time":"2026-07-29T15:08:55+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/rose-unveils-new-puma-speedcat-etoile\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/rose-unveils-new-puma-speedcat-etoile\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Ros\u00e9 Unveils New PUMA Speedcat Etoile","datePublished":"2026-07-29T15:08:34+00:00","dateModified":"2026-07-29T15:08:55+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/rose-unveils-new-puma-speedcat-etoile\/"},"wordCount":432,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Brand Ambassador","Campaigns","Endorsement Deals","Fashion","K-Pop","Music","Product Collaborations"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/rose-unveils-new-puma-speedcat-etoile\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/rose-unveils-new-puma-speedcat-etoile\/","url":"https:\/\/bookingagentinfo.com\/news\/rose-unveils-new-puma-speedcat-etoile\/","name":"Ros\u00e9 Unveils New PUMA Speedcat Etoile","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-07-29T15:08:34+00:00","dateModified":"2026-07-29T15:08:55+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/rose-unveils-new-puma-speedcat-etoile\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/rose-unveils-new-puma-speedcat-etoile\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/rose-unveils-new-puma-speedcat-etoile\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Ros\u00e9 Unveils New PUMA Speedcat Etoile"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. Timeyin specializes in celebrity news, entertainment coverage, and sports analysis, delivering engaging stories that capture the pulse of popular culture","sameAs":["https:\/\/x.com\/EvergreenWrites"],"url":"https:\/\/bookingagentinfo.com\/news\/author\/mammahtimeyingmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/47547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/comments?post=47547"}],"version-history":[{"count":6,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/47547\/revisions"}],"predecessor-version":[{"id":47553,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/47547\/revisions\/47553"}],"wp:attachment":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/media?parent=47547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/categories?post=47547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/tags?post=47547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}