{"id":47528,"date":"2026-07-29T12:48:36","date_gmt":"2026-07-29T12:48:36","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=47528"},"modified":"2026-07-29T12:51:08","modified_gmt":"2026-07-29T12:51:08","slug":"billie-eilish-unveils-eilish-intense-eau-de-parfum","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/billie-eilish-unveils-eilish-intense-eau-de-parfum\/","title":{"rendered":"Billie Eilish Unveils Eilish Intense Eau de Parfum"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Billie Eilish is deepening her fragrance line, literally. On July 28, 2026, Parlux and Billie Eilish introduced Eilish Intense Eau de Parfum, an amplified, richer take on her original 2021 debut scent, which The Fragrance Foundation named Fragrance of the Year in its Popular category.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;I love to wear the original for everyday activities and Intense at night,&#8221; Eilish said of the launch. The scent opens with red berries and mandarin over sugared petals, moves into creamy vanilla, cocoa and spice, then settles into musk, tonka bean and woods. The bottle keeps the collection&#8217;s sculptural, bust-inspired shape, now finished in radiant gold.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Eilish Intense\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/jWZ8UGE-s4Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Eilish Intense arrives on BillieEilish.com with the 3.4 oz bottle at $88, alongside 1.7 oz ($78), 1 oz ($68) and 0.33 oz travel ($32) sizes, before rolling out to Ulta Beauty, which has been the line&#8217;s exclusive retail partner since day one. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parlux President Lori Singer said the launch builds on the &#8220;incredible connection&#8221; fans formed with the original, which she called one of Ulta&#8217;s most-loved scents of 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This marks Eilish&#8217;s fifth release with Parlux since Eilish Fragrances launched in 2021, following Eilish No. 2, Eilish No. 3 and November 2025&#8217;s Your Turn II. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond Eilish, Parlux&#8217;s celebrity fragrance roster includes <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/drake\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Drake<\/a>&#8216;s Better World Fragrance House and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/paris-hilton\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Paris Hilton<\/a> Fragrances, alongside designer names like Kenneth Cole and Vince Camuto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The timing lands amid a stacked summer for celebrity scents: <a href=\"https:\/\/bookingagentinfo.com\/news\/ariana-grande-unveils-cloud-aurora-fragrance-with-luxe-brands\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ariana Grande<\/a> just extended her Cloud franchise with Cloud Aurora, <a href=\"https:\/\/bookingagentinfo.com\/news\/megan-thee-stallion-launches-hot-girl-summer-eau-de-parfum-with-coty\/\" target=\"_blank\" rel=\"noreferrer noopener\">Megan Thee Stallion<\/a> debuted her first fragrance via Coty, and <a href=\"https:\/\/bookingagentinfo.com\/news\/huda-kattan-unveils-huda-beauty-easy-bake-intense-eau-de-parfum\/\" target=\"_blank\" rel=\"noreferrer noopener\">Huda Kattan<\/a> pushed Huda Beauty into scent for the first time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Off the fragrance shelf, Eilish remains one of pop&#8217;s most decorated names, holding ten Grammys and two Academy Awards (including one for &#8220;What Was I Made For?&#8221;). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She wrapped her Hit Me Hard and Soft world tour on November 23, 2025, and made her Fortnite Festival debut in 2024, and has also partnered with Google Maps to promote sustainable travel for concertgoers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t a new fragrance story; it&#8217;s a deeper chapter of an existing one. Eilish and Parlux are betting fans want more of a scent that already sold out shelves, rather than chasing a fresh concept. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The continued Ulta Beauty exclusivity shows a five-year retail partnership that Parlux clearly has no interest in disrupting. And dropping right behind <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/ariana-grande\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ariana Grande&#8217;s<\/a> Cloud Aurora and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/megan-thee-stallion\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Megan Thee Stallion&#8217;s<\/a> Coty debut, Eilish Intense lands in a genuinely crowded field for celebrity noses this summer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Can an &#8220;intensified&#8221; version of a hit scent generate the same buzz as the original 2021 launch? Does the new gold bottle signal a broader visual refresh coming for Eilish Fragrances? Could &#8220;Intense&#8221; versions become a recurring format Parlux applies across its other celebrity fragrance lines?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Billie Eilish is deepening her fragrance line, literally. On July 28, 2026, Parlux and Billie Eilish introduced Eilish Intense Eau de Parfum, an amplified, richer take on her original 2021 debut scent, which The Fragrance Foundation named Fragrance of the Year in its Popular category. &#8220;I love to wear the original for everyday activities and [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,11,18],"tags":[],"class_list":["post-47528","post","type-post","status-publish","format-standard","hentry","category-beauty","category-endorsements","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Billie Eilish Unveils Eilish Intense Eau de Parfum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/billie-eilish-unveils-eilish-intense-eau-de-parfum\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Billie Eilish Unveils Eilish Intense Eau de Parfum\" \/>\n<meta property=\"og:description\" content=\"Billie Eilish is deepening her fragrance line, literally. On July 28, 2026, Parlux and Billie Eilish introduced Eilish Intense Eau de Parfum, an amplified, richer take on her original 2021 debut scent, which The Fragrance Foundation named Fragrance of the Year in its Popular category. &#8220;I love to wear the original for everyday activities and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/billie-eilish-unveils-eilish-intense-eau-de-parfum\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-29T12:48:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-29T12:51:08+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Billie Eilish Unveils Eilish Intense Eau de Parfum","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/billie-eilish-unveils-eilish-intense-eau-de-parfum\/","og_locale":"en_US","og_type":"article","og_title":"Billie Eilish Unveils Eilish Intense Eau de Parfum","og_description":"Billie Eilish is deepening her fragrance line, literally. On July 28, 2026, Parlux and Billie Eilish introduced Eilish Intense Eau de Parfum, an amplified, richer take on her original 2021 debut scent, which The Fragrance Foundation named Fragrance of the Year in its Popular category. &#8220;I love to wear the original for everyday activities and [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/billie-eilish-unveils-eilish-intense-eau-de-parfum\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-07-29T12:48:36+00:00","article_modified_time":"2026-07-29T12:51:08+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/billie-eilish-unveils-eilish-intense-eau-de-parfum\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/billie-eilish-unveils-eilish-intense-eau-de-parfum\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Billie Eilish Unveils Eilish Intense Eau de Parfum","datePublished":"2026-07-29T12:48:36+00:00","dateModified":"2026-07-29T12:51:08+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/billie-eilish-unveils-eilish-intense-eau-de-parfum\/"},"wordCount":463,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Beauty","Endorsement Deals","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/billie-eilish-unveils-eilish-intense-eau-de-parfum\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/billie-eilish-unveils-eilish-intense-eau-de-parfum\/","url":"https:\/\/bookingagentinfo.com\/news\/billie-eilish-unveils-eilish-intense-eau-de-parfum\/","name":"Billie Eilish Unveils Eilish Intense Eau de Parfum","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-07-29T12:48:36+00:00","dateModified":"2026-07-29T12:51:08+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/billie-eilish-unveils-eilish-intense-eau-de-parfum\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/billie-eilish-unveils-eilish-intense-eau-de-parfum\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/billie-eilish-unveils-eilish-intense-eau-de-parfum\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Billie Eilish Unveils Eilish Intense Eau de Parfum"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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