{"id":47525,"date":"2026-07-29T12:12:38","date_gmt":"2026-07-29T12:12:38","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=47525"},"modified":"2026-07-29T12:12:53","modified_gmt":"2026-07-29T12:12:53","slug":"tyla-named-global-brand-ambassador-for-kate-spade-new-york","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/tyla-named-global-brand-ambassador-for-kate-spade-new-york\/","title":{"rendered":"Tyla Named Global Brand Ambassador for Kate Spade New York"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Kate Spade New York has a new face: two-time Grammy winner Tyla. The South African singer will front the brand&#8217;s fall 2026 campaign, marking her debut as the label&#8217;s global brand ambassador.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign builds on Kate Spade&#8217;s &#8220;Spark Something Beautiful&#8221; ethos and nods to Tyla&#8217;s second album, <em>A*POP<\/em>, released in July. The partnership will run across brand campaigns, social content, and in-store advertising worldwide.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@katespade\/video\/7667321906403577119\" data-video-id=\"7667321906403577119\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@katespade\" href=\"https:\/\/www.tiktok.com\/@katespade?refer=embed\">@katespade<\/a> <p>Ready or not, here @TYLA comes. Our new campaign is almost here\u2014let the games begin. <a title=\"katespadeny\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/katespadeny?refer=embed\">#katespadeny<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - kate spade new york\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7667321870248643358?refer=embed\">\u266c original sound &#8211; kate spade new york<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Eva Erdmann, CEO and brand president of Kate Spade New York, said Tyla embodies the joy and confidence the brand stands for, calling the timing pivotal given the singer&#8217;s new album and expanding global profile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tyla&#8217;s rise has been fast. Her breakout single &#8220;Water&#8221; made her the youngest African artist to win a Grammy, taking Best African Music Performance in 2024; she repeated the win in 2026 for &#8220;Push 2 Start.&#8221; Her single &#8220;Chanel&#8221; has drawn more than 150 million video views.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The ambassadorship lands the same week Tyla <a href=\"https:\/\/bookingagentinfo.com\/news\/tyla-unveils-official-bratz-collector-doll\/\" target=\"_blank\" rel=\"noreferrer noopener\">became the first African artist to get an official Bratz Celebrity Collector doll<\/a>, joining a small club that includes <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kylie-jenner\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kylie Jenner<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/karol-g\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Karol G<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond dolls, her endorsement portfolio already spans Alo and Beats By Dre (both since April 2024) and Bose (since September 2024), alongside more recent tie-ins with Nike, Pandora, and H&amp;M.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Kate Spade, the Tyla deal continues a pattern of enlisting culturally resonant names, following past endorsements from <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/ice-spice\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ice Spice<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/nicola-coughlan\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nicola Coughlan<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/madison-thompson\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Madison Thompson<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/madison-beer\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Madison Beer<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/taraji-p-henson\/\" target=\"_blank\" rel=\"noreferrer noopener\">Taraji P. Henson<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The signing also arrives as parent company Tapestry works to turn around a prolonged sales slide at Kate Spade. Just a week earlier, on July 22, Tapestry named Jonathan Saunders as the brand&#8217;s new executive creative director, tasking him with modernizing its youthful, feminine identity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The music-meets-fashion ambassador trend is gathering pace in 2026: <a href=\"https:\/\/bookingagentinfo.com\/news\/bad-gyal-named-first-ever-global-brand-ambassador-for-dsquared2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dsquared2 recently named Bad Gyal its first-ever global brand ambassador<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/news\/rose-named-new-brand-ambassador-for-levis\/\" target=\"_blank\" rel=\"noreferrer noopener\">Levi&#8217;s tapped ROS\u00c9 for a multiyear global deal<\/a> earlier this year. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kate Spade&#8217;s bet on Tyla follows the same playbook: pairing a rising global pop voice with a brand looking to recapture cultural relevance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is less about a single campaign and more about Kate Spade trying to buy back relevance. Sales have slipped for successive quarters, and the brand is now stacking two big bets in one month: a new creative director to reshape the product, and a global pop star to reshape the image. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tyla isn&#8217;t just lending her face; she&#8217;s arriving mid-momentum, fresh off a new album, a world tour announcement, and a viral doll drop, which means Kate Spade gets visibility it isn&#8217;t paying extra for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It also fits a wider 2026 pattern: fashion houses increasingly want artists whose personal style already carries weight, rather than traditional models or actors. Bad Gyal at Dsquared2 and ROS\u00c9 at Levi&#8217;s tell the same story from different angles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Can a single ambassador actually move the needle on a brand&#8217;s sales slump, or does it need to pair with real product change? Does tying the campaign to Tyla&#8217;s <em>A*POP<\/em> era risk the partnership feeling dated once her album cycle winds down? Does this signal Kate Spade is chasing a younger, more global customer than its traditional base?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kate Spade New York has a new face: two-time Grammy winner Tyla. The South African singer will front the brand&#8217;s fall 2026 campaign, marking her debut as the label&#8217;s global brand ambassador. The campaign builds on Kate Spade&#8217;s &#8220;Spark Something Beautiful&#8221; ethos and nods to Tyla&#8217;s second album, A*POP, released in July. The partnership will [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,11,24,18,161],"tags":[],"class_list":["post-47525","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-endorsements","category-fashion","category-music","category-rb"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tyla Named Global Brand Ambassador for Kate Spade New York<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/tyla-named-global-brand-ambassador-for-kate-spade-new-york\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tyla Named Global Brand Ambassador for Kate Spade New York\" \/>\n<meta property=\"og:description\" content=\"Kate Spade New York has a new face: two-time Grammy winner Tyla. The South African singer will front the brand&#8217;s fall 2026 campaign, marking her debut as the label&#8217;s global brand ambassador. The campaign builds on Kate Spade&#8217;s &#8220;Spark Something Beautiful&#8221; ethos and nods to Tyla&#8217;s second album, A*POP, released in July. 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