{"id":47398,"date":"2026-07-28T07:51:34","date_gmt":"2026-07-28T07:51:34","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=47398"},"modified":"2026-07-28T07:51:44","modified_gmt":"2026-07-28T07:51:44","slug":"selena-gomez-leads-rare-beautys-rare-beginnings-fragrance-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/selena-gomez-leads-rare-beautys-rare-beginnings-fragrance-campaign\/","title":{"rendered":"Selena Gomez Leads Rare Beauty&#8217;s &#8220;Rare Beginnings&#8221; Fragrance Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Selena Gomez is once again fronting a Rare Beauty campaign, this time for &#8220;Rare Beginnings,&#8221; a global push built around the brand&#8217;s second fragrance. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A 45-second hero film, directed by Hans Neumann, turns a studio into a moss-covered, flower-filled set inspired by Greek mythology, casting the nymph as a symbol of opening up rather than closing down. Still photography leans into quiet, painterly imagery instead of the high-energy style typical of beauty ads.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@rarebeauty\/video\/7666824329908260110\" data-video-id=\"7666824329908260110\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@rarebeauty\" href=\"https:\/\/www.tiktok.com\/@rarebeauty?refer=embed\">@rarebeauty<\/a> <p>Every moment is a new beginning. Introducing the NEW Rare Beginnings Eau de Parfum. A bright opening scent of pear nectar blooms into lush gardenia and jasmine, then melts into warm vanilla bean that lingers on the skin. Experience it August 7 exclusively @sephora or get it early on the Sephora mobile app August 6. <a title=\"rarebeauty\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/rarebeauty?refer=embed\">#rarebeauty<\/a> <a title=\"selenagomez\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/selenagomez?refer=embed\">#selenagomez<\/a> <a title=\"rarebeautyperfume\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/rarebeautyperfume?refer=embed\">#rarebeautyperfume<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - Rare Beauty\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7666824500407339789?refer=embed\">\u266c original sound &#8211; Rare Beauty<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign spans social, out-of-home, retail, and paid digital in key markets. It was created with Fred &amp; Farid Paris, whose Los Angeles office also led Rare Beauty&#8217;s first global campaign, &#8220;Every Side of You,&#8221; in 2024. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fred &amp; Farid co-founder and CEO Fr\u00e9d\u00e9ric Raillard said the fragrance turns the brand&#8217;s five-year message of self-acceptance into &#8220;the moment someone opens up instead of closing down.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rare Beginnings follows Find Comfort, the brand&#8217;s debut scent, and is sold exclusively at Sephora, Rare Beauty&#8217;s retail home since it launched in 2020. That&#8217;s notable because the brand&#8217;s makeup line broke Ulta Beauty&#8217;s launch-day sales record after expanding there in February 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gomez founded Rare Beauty in 2020, and the company is now valued at an estimated $2.7 billion, ranking as the second most popular beauty brand in Piper Sandler&#8217;s latest teen survey. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This year alone, Rare Beauty also introduced the <a href=\"https:\/\/bookingagentinfo.com\/news\/selena-gomez-stars-in-rare-beautys-true-to-myself-foundation-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">True to Myself foundation campaign<\/a> fronted by Gomez, celebrated Latin American identity through its <a href=\"https:\/\/bookingagentinfo.com\/news\/selena-gomez-and-desi-perkins-star-in-rare-beauty-every-story-belongs-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;Every Story Belongs&#8221; campaign<\/a> starring beauty creator <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/desi-perkins\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Desi Perkins<\/a>, and named &#8220;Off Campus&#8221; actress Ella Bright as its first-ever brand ambassador.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gomez&#8217;s 2026 has been busy well beyond Rare Beauty. In June, she popped up in a <a href=\"https:\/\/bookingagentinfo.com\/news\/jennifer-aniston-teams-up-with-benny-blanco-and-selena-gomez-for-lolavie-brand-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">comic skit for Jennifer Aniston&#8217;s haircare brand, LolaVie<\/a>. She also continues to hold a multi-year global ambassador deal with Puma. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On screen, she&#8217;s currently filming in London for Season 6 of Hulu&#8217;s &#8220;Only Murders in the Building,&#8221; alongside <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/steve-martin\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Steve Martin<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/martin-short\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Martin Short<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rare Beginnings shows Rare Beauty leaning harder into storytelling as strategy and mythology as metaphor rather than another glossy product shot. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign shows how central Gomez remains to the brand&#8217;s identity: five years in, she&#8217;s still the single face tying together fragrance, makeup, and mental-health messaging. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keeping the fragrance line Sephora-exclusive while the makeup range spreads to Ulta suggests Rare Beauty is using retail exclusivity to keep certain launches feeling special even as the brand scales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does keeping the fragrance line Sephora-exclusive risk alienating the Ulta shoppers the brand just won over? How much of Rare Beginnings&#8217; marketing weight is riding on Gomez&#8217;s crossover moment across music, film, and Only Murders&#8217; London-set new season?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selena Gomez is once again fronting a Rare Beauty campaign, this time for &#8220;Rare Beginnings,&#8221; a global push built around the brand&#8217;s second fragrance. A 45-second hero film, directed by Hans Neumann, turns a studio into a moss-covered, flower-filled set inspired by Greek mythology, casting the nymph as a symbol of opening up rather than [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,14,11,18],"tags":[],"class_list":["post-47398","post","type-post","status-publish","format-standard","hentry","category-beauty","category-campaigns","category-endorsements","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Selena Gomez Leads Rare Beauty&#039;s &quot;Rare Beginnings&quot; Fragrance Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/selena-gomez-leads-rare-beautys-rare-beginnings-fragrance-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Selena Gomez Leads Rare Beauty&#039;s &quot;Rare Beginnings&quot; Fragrance Campaign\" \/>\n<meta property=\"og:description\" content=\"Selena Gomez is once again fronting a Rare Beauty campaign, this time for &#8220;Rare Beginnings,&#8221; a global push built around the brand&#8217;s second fragrance. A 45-second hero film, directed by Hans Neumann, turns a studio into a moss-covered, flower-filled set inspired by Greek mythology, casting the nymph as a symbol of opening up rather than [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/selena-gomez-leads-rare-beautys-rare-beginnings-fragrance-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-28T07:51:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-28T07:51:44+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Selena Gomez Leads Rare Beauty's \"Rare Beginnings\" Fragrance Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/selena-gomez-leads-rare-beautys-rare-beginnings-fragrance-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Selena Gomez Leads Rare Beauty's \"Rare Beginnings\" Fragrance Campaign","og_description":"Selena Gomez is once again fronting a Rare Beauty campaign, this time for &#8220;Rare Beginnings,&#8221; a global push built around the brand&#8217;s second fragrance. A 45-second hero film, directed by Hans Neumann, turns a studio into a moss-covered, flower-filled set inspired by Greek mythology, casting the nymph as a symbol of opening up rather than [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/selena-gomez-leads-rare-beautys-rare-beginnings-fragrance-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-07-28T07:51:34+00:00","article_modified_time":"2026-07-28T07:51:44+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/selena-gomez-leads-rare-beautys-rare-beginnings-fragrance-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/selena-gomez-leads-rare-beautys-rare-beginnings-fragrance-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Selena Gomez Leads Rare Beauty&#8217;s &#8220;Rare Beginnings&#8221; Fragrance Campaign","datePublished":"2026-07-28T07:51:34+00:00","dateModified":"2026-07-28T07:51:44+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/selena-gomez-leads-rare-beautys-rare-beginnings-fragrance-campaign\/"},"wordCount":457,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Beauty","Campaigns","Endorsement Deals","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/selena-gomez-leads-rare-beautys-rare-beginnings-fragrance-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/selena-gomez-leads-rare-beautys-rare-beginnings-fragrance-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/selena-gomez-leads-rare-beautys-rare-beginnings-fragrance-campaign\/","name":"Selena Gomez Leads Rare Beauty's \"Rare Beginnings\" Fragrance Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-07-28T07:51:34+00:00","dateModified":"2026-07-28T07:51:44+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/selena-gomez-leads-rare-beautys-rare-beginnings-fragrance-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/selena-gomez-leads-rare-beautys-rare-beginnings-fragrance-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/selena-gomez-leads-rare-beautys-rare-beginnings-fragrance-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Selena Gomez Leads Rare Beauty&#8217;s &#8220;Rare Beginnings&#8221; Fragrance Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. Timeyin specializes in celebrity news, entertainment coverage, and sports analysis, delivering engaging stories that capture the pulse of popular culture","sameAs":["https:\/\/x.com\/EvergreenWrites"],"url":"https:\/\/bookingagentinfo.com\/news\/author\/mammahtimeyingmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/47398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/comments?post=47398"}],"version-history":[{"count":5,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/47398\/revisions"}],"predecessor-version":[{"id":47430,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/47398\/revisions\/47430"}],"wp:attachment":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/media?parent=47398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/categories?post=47398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/tags?post=47398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}