{"id":47392,"date":"2026-07-28T07:05:45","date_gmt":"2026-07-28T07:05:45","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=47392"},"modified":"2026-07-28T07:06:07","modified_gmt":"2026-07-28T07:06:07","slug":"kayla-itsines-and-jason-heyward-named-siro-brand-ambassadors","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/kayla-itsines-and-jason-heyward-named-siro-brand-ambassadors\/","title":{"rendered":"Kayla Itsines and Jason Heyward Named SIRO Brand Ambassadors"},"content":{"rendered":"\n

SIRO Hotels, Homes and Fitness Labs has added two new faces to Team SIRO: fitness entrepreneur Kayla Itsines and 16-year MLB veteran Jason Heyward.<\/p>\n\n\n\n

Itsines, the sole owner of SWEAT and one of the most recognized names in global fitness, will collaborate with SIRO on wellness experiences and content focused on strength, recovery and sustainable habits, with an emphasis on women’s health and longevity.<\/p>\n\n\n\n

Heyward’s path to SIRO came organically. After learning about the brand’s hotels in Dubai and Montenegro, the former Atlanta Braves, Cubs, Cardinals, Dodgers, Astros and Padres outfielder, who won two World Series titles (Cubs, 2016; Dodgers, 2024) before retiring this past March, was drawn to its focus on fitness and recovery. He’ll host Champions Dinner conversations and advise on content exploring elite performance.<\/p>\n\n\n\n

“Kayla and Jason each embody different yet complementary dimensions of the SIRO philosophy,” said Celine Assimon, Chief Commercial Officer at Kerzner International, adding that the pair “capture the breadth of the SIRO mindset.”<\/p>\n\n\n\n

The signings extend a pattern of hospitality brands leaning on athletes and wellness figures to sell lifestyle rather than just rooms: Kylian Mbapp\u00e9 became Fairmont’s first-ever Wellness Ambassador<\/a> and Deepika Padukone fronts Hilton’s “It Matters Where You Stay” campaign<\/a>. <\/p>\n\n\n\n

SIRO, for its part, previously built its ambassador roster around Peaty and AC Milan, its official hotel partner at SIRO One Za’abeel in Dubai. <\/p>\n\n\n\n

Takeaways<\/strong><\/p>\n\n\n\n

This isn’t just a logo swap, it’s SIRO signaling who it wants its community to look like: not just elite athletes, but everyday people chasing performance.<\/p>\n\n\n\n

Pairing a women’s fitness mogul with a decorated ballplayer also broadens SIRO’s appeal beyond the gym-bro athlete archetype that dominates most fitness-hospitality marketing.<\/p>\n\n\n\n

Could this be the start of SIRO building out a “class programming” content pipeline the way Equinox or Peloton have with their own trainers?<\/p>\n","protected":false},"excerpt":{"rendered":"

SIRO Hotels, Homes and Fitness Labs has added two new faces to Team SIRO: fitness entrepreneur Kayla Itsines and 16-year MLB veteran Jason Heyward. Itsines, the sole owner of SWEAT and one of the most recognized names in global fitness, will collaborate with SIRO on wellness experiences and content focused on strength, recovery and sustainable […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33,12,22,11,176,15],"tags":[206,191],"class_list":["post-47392","post","type-post","status-publish","format-standard","hentry","category-baseball","category-brand-ambassador","category-digital","category-endorsements","category-fitness","category-sports","tag-hospitality","tag-wellness"],"acf":[],"yoast_head":"\nKayla Itsines and Jason Heyward Named SIRO Brand Ambassadors<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/kayla-itsines-and-jason-heyward-named-siro-brand-ambassadors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kayla Itsines and Jason Heyward Named SIRO Brand Ambassadors\" \/>\n<meta property=\"og:description\" content=\"SIRO Hotels, Homes and Fitness Labs has added two new faces to Team SIRO: fitness entrepreneur Kayla Itsines and 16-year MLB veteran Jason Heyward. Itsines, the sole owner of SWEAT and one of the most recognized names in global fitness, will collaborate with SIRO on wellness experiences and content focused on strength, recovery and sustainable […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/kayla-itsines-and-jason-heyward-named-siro-brand-ambassadors\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-28T07:05:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-28T07:06:07+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kayla Itsines and Jason Heyward Named SIRO Brand Ambassadors","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/kayla-itsines-and-jason-heyward-named-siro-brand-ambassadors\/","og_locale":"en_US","og_type":"article","og_title":"Kayla Itsines and Jason Heyward Named SIRO Brand Ambassadors","og_description":"SIRO Hotels, Homes and Fitness Labs has added two new faces to Team SIRO: fitness entrepreneur Kayla Itsines and 16-year MLB veteran Jason Heyward. Itsines, the sole owner of SWEAT and one of the most recognized names in global fitness, will collaborate with SIRO on wellness experiences and content focused on strength, recovery and sustainable […]","og_url":"https:\/\/bookingagentinfo.com\/news\/kayla-itsines-and-jason-heyward-named-siro-brand-ambassadors\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-07-28T07:05:45+00:00","article_modified_time":"2026-07-28T07:06:07+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/kayla-itsines-and-jason-heyward-named-siro-brand-ambassadors\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/kayla-itsines-and-jason-heyward-named-siro-brand-ambassadors\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Kayla Itsines and Jason Heyward Named SIRO Brand Ambassadors","datePublished":"2026-07-28T07:05:45+00:00","dateModified":"2026-07-28T07:06:07+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/kayla-itsines-and-jason-heyward-named-siro-brand-ambassadors\/"},"wordCount":315,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"keywords":["Hospitality","Wellness"],"articleSection":["Baseball","Brand Ambassador","Digital","Endorsement Deals","Fitness","Sports"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/kayla-itsines-and-jason-heyward-named-siro-brand-ambassadors\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/kayla-itsines-and-jason-heyward-named-siro-brand-ambassadors\/","url":"https:\/\/bookingagentinfo.com\/news\/kayla-itsines-and-jason-heyward-named-siro-brand-ambassadors\/","name":"Kayla Itsines and Jason Heyward Named SIRO Brand Ambassadors","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-07-28T07:05:45+00:00","dateModified":"2026-07-28T07:06:07+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/kayla-itsines-and-jason-heyward-named-siro-brand-ambassadors\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/kayla-itsines-and-jason-heyward-named-siro-brand-ambassadors\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/kayla-itsines-and-jason-heyward-named-siro-brand-ambassadors\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Kayla Itsines and Jason Heyward Named SIRO Brand Ambassadors"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. Timeyin specializes in celebrity news, entertainment coverage, and sports analysis, delivering engaging stories that capture the pulse of popular culture","sameAs":["https:\/\/x.com\/EvergreenWrites"],"url":"https:\/\/bookingagentinfo.com\/news\/author\/mammahtimeyingmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/47392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/comments?post=47392"}],"version-history":[{"count":5,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/47392\/revisions"}],"predecessor-version":[{"id":47418,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/47392\/revisions\/47418"}],"wp:attachment":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/media?parent=47392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/categories?post=47392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/tags?post=47392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}