{"id":47387,"date":"2026-07-27T22:20:53","date_gmt":"2026-07-27T22:20:53","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=47387"},"modified":"2026-07-27T22:21:11","modified_gmt":"2026-07-27T22:21:11","slug":"olivia-colman-stars-in-monzos-get-busy-living-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/olivia-colman-stars-in-monzos-get-busy-living-campaign\/","title":{"rendered":"Olivia Colman Stars in Monzo&#8217;s &#8220;Get Busy Living&#8221; Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Monzo has enlisted Olivia Colman for its biggest advertising push yet. On July 27, 2026, the digital bank unveiled &#8220;Get Busy Living,&#8221; its first global brand platform, with the Oscar-winning actress narrating ten cinematic, single-shot films.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Directed by Daniel Wolfe, the filmmaker behind O2&#8217;s &#8220;Walk&#8221; ads, and created by BBH London, the films follow small, ordinary moments: sneaking home after a date, a dad dancing with his daughter after bath time, singing along in a van. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Monzo itself barely appears, showing up briefly on screen while features like Salary Sorter and Joint Accounts quietly handle the money in the background. Colman delivers the line &#8220;When your money&#8217;s in the right place, you can be too,&#8221; ahead of the closing tagline, &#8220;Monzo. Get busy living.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Monzo | Get Busy Living | All My Love\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Yu9nM8FpHWk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This is Monzo&#8217;s biggest integrated campaign to date, running across cinema, TV, streaming, radio, social and one of the bank&#8217;s largest-ever out-of-home takeovers, including Piccadilly Lights and Waterloo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The push also debuts Monzo&#8217;s first sonic identity and extends into a partnership with Davina McCall&#8217;s <em>Begin Again<\/em> podcast. Group CMO AJ Coyne said the aim is &#8220;giving people the time back, to focus on the people, passions and moments that matter most.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is new ground for Monzo. Its last above-the-line campaign, in 2024, had no celebrity face; &#8220;Get Busy Living&#8221; is its first fronted by a major star, alongside existing sponsorships of Coventry City FC and The Hundred cricket tournament. It lands as Monzo passed 15 million customers and grew marketing spend 46% to \u00a3143.1m for FY26.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Colman, it&#8217;s her latest high-profile brand tie, following her October 2025 turn as the face of Burberry&#8217;s outerwear campaign, in which she played a string of London characters. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Banks leaning on star power isn&#8217;t new. Bank of America recently tapped <a href=\"https:\/\/bookingagentinfo.com\/news\/david-beckham-teams-up-with-bank-of-america-for-street-of-dreams-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">David Beckham for its &#8220;Street of Dreams&#8221; short film<\/a>, while Chime has built a run of celebrity-led spots, from <a href=\"https:\/\/bookingagentinfo.com\/news\/john-cena-partners-with-chime-for-u-cant-fee-me-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">John Cena&#8217;s &#8220;U Can&#8217;t Fee Me&#8221;<\/a> to <a href=\"https:\/\/bookingagentinfo.com\/news\/lindsay-lohan-partners-with-chime-for-welcome-to-30-campaign\/\">Lindsay Lohan&#8217;s &#8220;Welcome to 30&#8221; campaign<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Monzo betting big on Colman signals a shift in how challenger banks want to be seen: less about spreadsheets, more about the life the money enables. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Handing narration duties to one of Britain&#8217;s most beloved actresses, rather than plastering its logo across every frame, is a deliberate flex of restraint from a brand that spent over a decade being the loud disruptor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It also reads as a maturity play. With 15 million customers and marketing spend up 46%, Monzo isn&#8217;t chasing early adopters anymore, it&#8217;s chasing mainstream trust, the same audience Bank of America and Chime are courting with their own star-studded campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does casting Olivia Colman as narrator, rather than an on-screen spokesperson, make banking feel more human, or does it risk making the message harder to remember? With banks increasingly leaning on A-list narrators and ambassadors, is celebrity trust becoming the new interest-rate war?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Monzo has enlisted Olivia Colman for its biggest advertising push yet. On July 27, 2026, the digital bank unveiled &#8220;Get Busy Living,&#8221; its first global brand platform, with the Oscar-winning actress narrating ten cinematic, single-shot films. Directed by Daniel Wolfe, the filmmaker behind O2&#8217;s &#8220;Walk&#8221; ads, and created by BBH London, the films follow small, [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,11,17],"tags":[190],"class_list":["post-47387","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-endorsements","category-film-tv","tag-banking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Olivia Colman Stars in Monzo&#039;s &quot;Get Busy Living&quot; Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/olivia-colman-stars-in-monzos-get-busy-living-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Olivia Colman Stars in Monzo&#039;s &quot;Get Busy Living&quot; Campaign\" \/>\n<meta property=\"og:description\" content=\"Monzo has enlisted Olivia Colman for its biggest advertising push yet. On July 27, 2026, the digital bank unveiled &#8220;Get Busy Living,&#8221; its first global brand platform, with the Oscar-winning actress narrating ten cinematic, single-shot films. 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On July 27, 2026, the digital bank unveiled &#8220;Get Busy Living,&#8221; its first global brand platform, with the Oscar-winning actress narrating ten cinematic, single-shot films. 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