{"id":47362,"date":"2026-07-27T18:36:51","date_gmt":"2026-07-27T18:36:51","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=47362"},"modified":"2026-07-27T18:37:06","modified_gmt":"2026-07-27T18:37:06","slug":"alisha-boe-named-black-opium-global-ambassador-for-ysl-beauty","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/alisha-boe-named-black-opium-global-ambassador-for-ysl-beauty\/","title":{"rendered":"Alisha Boe Named Black Opium Global Ambassador for YSL Beauty"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">YSL Beauty has officially named actor Alisha Boe as its new Global Ambassador for the Black Opium fragrance line.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alisha Boe, best known for her breakthrough performances in Netflix\u2019s <em>13 Reasons Why<\/em> and Apple TV+\u2019s <em>The Buccaneers<\/em>, makes her brand debut fronting the campaign for Black Opium Pink Glaze. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BLACK OPIUM Pink Glaze | Campaign Film ft. Alisha Boe\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZmEISV7v5no?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Developed by perfumers Nathalie Lorson, Marie Salamagne, Honorine Blanc, and Olivier Cresp, the new fragrance blends the line&#8217;s signature coffee accord with a juicy strawberry note and launches globally on August 12, 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This appointment marks Alisha Boe&#8217;s first official partnership with YSL Beauty. It adds to her expanding list of beauty and fashion endorsements, which includes recent brand deals with Prada Beauty, Miu Miu, and Sephora.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With this addition, YSL Beauty continues its strategy of aligning with rising talent to connect with Gen Z consumers. The luxury house boasts a strong track record of high-profile celebrity ambassadors, including pop star <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/dua-lipa\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dua Lipa<\/a>, who starred in the <a href=\"https:\/\/bookingagentinfo.com\/news\/dua-lipa-fronts-ysl-beauty-skin-affair-cushion-foundation-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">YSL Beauty Skin Affair cushion foundation campaign<\/a>, and music sensation <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/charli-xcx\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Charli XCX<\/a>, who partnered with <a href=\"https:\/\/bookingagentinfo.com\/news\/charli-xcx-partners-with-ysl-beauty-for-new-makeup-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">YSL Beauty for a new makeup campaign<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, actor <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/austin-butler\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Austin Butler<\/a> also expanded his long-standing relationship with the house by fronting <a href=\"https:\/\/bookingagentinfo.com\/news\/austin-butler-fronts-ysl-beautys-myslf-intense-fragrance-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">YSL Beauty&#8217;s MYSLF Intense fragrance campaign<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Insightful Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">YSL Beauty&#8217;s decision to bring Alisha Boe into the fold highlights luxury beauty&#8217;s ongoing shift toward social-first, authentic Gen Z talent. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By reinventing a staple franchise like Black Opium with lighter fruity notes and pairing it with magnetic film stars, the brand successfully bridges classic luxury with current youth culture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How will Alisha Boe&#8217;s relatable image resonate with younger consumers discovering legacy luxury fragrances? How will this major global ambassadorship shape Alisha Boe&#8217;s trajectory in high-fashion and beauty endorsements moving forward?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>YSL Beauty has officially named actor Alisha Boe as its new Global Ambassador for the Black Opium fragrance line. Alisha Boe, best known for her breakthrough performances in Netflix\u2019s 13 Reasons Why and Apple TV+\u2019s The Buccaneers, makes her brand debut fronting the campaign for Black Opium Pink Glaze. Developed by perfumers Nathalie Lorson, Marie [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,12,11,17],"tags":[],"class_list":["post-47362","post","type-post","status-publish","format-standard","hentry","category-beauty","category-brand-ambassador","category-endorsements","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alisha Boe Named Black Opium Global Ambassador for YSL Beauty<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/alisha-boe-named-black-opium-global-ambassador-for-ysl-beauty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alisha Boe Named Black Opium Global Ambassador for YSL Beauty\" \/>\n<meta property=\"og:description\" content=\"YSL Beauty has officially named actor Alisha Boe as its new Global Ambassador for the Black Opium fragrance line. Alisha Boe, best known for her breakthrough performances in Netflix\u2019s 13 Reasons Why and Apple TV+\u2019s The Buccaneers, makes her brand debut fronting the campaign for Black Opium Pink Glaze. Developed by perfumers Nathalie Lorson, Marie [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/alisha-boe-named-black-opium-global-ambassador-for-ysl-beauty\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-27T18:36:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-27T18:37:06+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Alisha Boe Named Black Opium Global Ambassador for YSL Beauty","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/alisha-boe-named-black-opium-global-ambassador-for-ysl-beauty\/","og_locale":"en_US","og_type":"article","og_title":"Alisha Boe Named Black Opium Global Ambassador for YSL Beauty","og_description":"YSL Beauty has officially named actor Alisha Boe as its new Global Ambassador for the Black Opium fragrance line. Alisha Boe, best known for her breakthrough performances in Netflix\u2019s 13 Reasons Why and Apple TV+\u2019s The Buccaneers, makes her brand debut fronting the campaign for Black Opium Pink Glaze. Developed by perfumers Nathalie Lorson, Marie [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/alisha-boe-named-black-opium-global-ambassador-for-ysl-beauty\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-07-27T18:36:51+00:00","article_modified_time":"2026-07-27T18:37:06+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/alisha-boe-named-black-opium-global-ambassador-for-ysl-beauty\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/alisha-boe-named-black-opium-global-ambassador-for-ysl-beauty\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Alisha Boe Named Black Opium Global Ambassador for YSL Beauty","datePublished":"2026-07-27T18:36:51+00:00","dateModified":"2026-07-27T18:37:06+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/alisha-boe-named-black-opium-global-ambassador-for-ysl-beauty\/"},"wordCount":306,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Beauty","Brand Ambassador","Endorsement Deals","Film\/TV"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/alisha-boe-named-black-opium-global-ambassador-for-ysl-beauty\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/alisha-boe-named-black-opium-global-ambassador-for-ysl-beauty\/","url":"https:\/\/bookingagentinfo.com\/news\/alisha-boe-named-black-opium-global-ambassador-for-ysl-beauty\/","name":"Alisha Boe Named Black Opium Global Ambassador for YSL Beauty","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-07-27T18:36:51+00:00","dateModified":"2026-07-27T18:37:06+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/alisha-boe-named-black-opium-global-ambassador-for-ysl-beauty\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/alisha-boe-named-black-opium-global-ambassador-for-ysl-beauty\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/alisha-boe-named-black-opium-global-ambassador-for-ysl-beauty\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Alisha Boe Named Black Opium Global Ambassador for YSL Beauty"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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