{"id":47255,"date":"2026-07-25T11:18:08","date_gmt":"2026-07-25T11:18:08","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=47255"},"modified":"2026-07-25T11:18:18","modified_gmt":"2026-07-25T11:18:18","slug":"hailey-bieber-and-xiao-wen-ju-front-miu-mius-fall-2026-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-and-xiao-wen-ju-front-miu-mius-fall-2026-campaign\/","title":{"rendered":"Hailey Bieber and Xiao Wen Ju Front Miu Miu&#8217;s Fall 2026 Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Miu Miu unveiled its Fall\/Winter 2026 &#8220;After Dark&#8221; campaign on July 23, casting Hailey Bieber and Xiao Wen Ju as its faces. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shot by photographer Zo\u00eb Ghertner against a nighttime industrial backdrop, the images set harsh flash and empty parking lots against soft leather, shearling, and lingerie-inspired tailoring.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Styled by Lotta Volkova under creative directors Miuccia Prada and Christopher Simmonds, the looks move through cropped outerwear, tinted sunglasses, and wet-look hair. The Vivant, Rendez-vous, and Arcadie bags anchor the accessories lineup, alongside a revived Bubble shoe and knee-high boots.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Miu Miu Fall\/Winter 2026 Campaign\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/APKToc2iKds?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For Bieber, it&#8217;s a reunion, not a debut. She previously fronted Miu Miu&#8217;s Fall 2019 and Spring 2022 campaigns and has been tied to the label&#8217;s pearl-covered slides since they went viral in 2017. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The shoot caps an unusually busy year: she recently <a href=\"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-partners-with-gap-on-limited-edition-the-hailey-jean-collection\/\" target=\"_blank\" rel=\"noreferrer noopener\">launched a limited-edition denim capsule with Gap<\/a>, made her SKIMS debut fronting <a href=\"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-partners-with-skims-for-everyday-cotton-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">the brand&#8217;s Everyday Cotton campaign<\/a>, and picked up <a href=\"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-partners-with-alaia-for-summer-fall-2026-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">her first Ala\u00efa campaign<\/a> this spring.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Xiao Wen Ju, the Xi&#8217;an-born model who became the first Chinese model to front a Marc Jacobs campaign in 2012 and has walked multiple Victoria&#8217;s Secret Fashion Shows, has appeared in Miu Miu campaigns and on its runway across past seasons, making her a familiar face for the house.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Miu Miu, meanwhile, keeps a wide bench of famous faces. The brand <a href=\"https:\/\/bookingagentinfo.com\/news\/gigi-hadid-partners-with-miu-miu-on-new-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">tapped Gigi Hadid for its own leather goods campaign<\/a> earlier this year and has counted <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/olivia-rodrigo\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Olivia Rodrigo<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/emma-corrin\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Emma Corrin<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/sarah-paulson\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sarah Paulson<\/a> among its ambassadors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Miu Miu isn&#8217;t chasing reinvention here; it&#8217;s leaning on continuity. Bringing Bieber back for a third round and pairing her with a longtime house regular in Xiao Wen Ju signals confidence in faces that already fit the brand&#8217;s world rather than a search for something new. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ghertner&#8217;s after-dark, industrial treatment gives the imagery a harder edge than Miu Miu&#8217;s usual girlish register, which is its own kind of statement. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And for Bieber, stacking this alongside Gap, SKIMS, and Ala\u00efa in the same year shows a model who can move from mass-market denim to Milan ateliers without missing a beat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does a third Miu Miu campaign deepen Bieber&#8217;s association with the house, or does it start to feel repetitive after Fall 2019 and Spring 2022? How does pairing an established insider like Xiao Wen Ju with a bigger name like Bieber change the balance of a campaign&#8217;s story?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Miu Miu unveiled its Fall\/Winter 2026 &#8220;After Dark&#8221; campaign on July 23, casting Hailey Bieber and Xiao Wen Ju as its faces. Shot by photographer Zo\u00eb Ghertner against a nighttime industrial backdrop, the images set harsh flash and empty parking lots against soft leather, shearling, and lingerie-inspired tailoring. Styled by Lotta Volkova under creative directors [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,24,17],"tags":[],"class_list":["post-47255","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-fashion","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hailey Bieber and Xiao Wen Ju Front Miu Miu&#039;s Fall 2026 Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-and-xiao-wen-ju-front-miu-mius-fall-2026-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hailey Bieber and Xiao Wen Ju Front Miu Miu&#039;s Fall 2026 Campaign\" \/>\n<meta property=\"og:description\" content=\"Miu Miu unveiled its Fall\/Winter 2026 &#8220;After Dark&#8221; campaign on July 23, casting Hailey Bieber and Xiao Wen Ju as its faces. Shot by photographer Zo\u00eb Ghertner against a nighttime industrial backdrop, the images set harsh flash and empty parking lots against soft leather, shearling, and lingerie-inspired tailoring. Styled by Lotta Volkova under creative directors [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-and-xiao-wen-ju-front-miu-mius-fall-2026-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-25T11:18:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-25T11:18:18+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hailey Bieber and Xiao Wen Ju Front Miu Miu's Fall 2026 Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-and-xiao-wen-ju-front-miu-mius-fall-2026-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Hailey Bieber and Xiao Wen Ju Front Miu Miu's Fall 2026 Campaign","og_description":"Miu Miu unveiled its Fall\/Winter 2026 &#8220;After Dark&#8221; campaign on July 23, casting Hailey Bieber and Xiao Wen Ju as its faces. Shot by photographer Zo\u00eb Ghertner against a nighttime industrial backdrop, the images set harsh flash and empty parking lots against soft leather, shearling, and lingerie-inspired tailoring. Styled by Lotta Volkova under creative directors [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-and-xiao-wen-ju-front-miu-mius-fall-2026-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-07-25T11:18:08+00:00","article_modified_time":"2026-07-25T11:18:18+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-and-xiao-wen-ju-front-miu-mius-fall-2026-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-and-xiao-wen-ju-front-miu-mius-fall-2026-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Hailey Bieber and Xiao Wen Ju Front Miu Miu&#8217;s Fall 2026 Campaign","datePublished":"2026-07-25T11:18:08+00:00","dateModified":"2026-07-25T11:18:18+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-and-xiao-wen-ju-front-miu-mius-fall-2026-campaign\/"},"wordCount":420,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Fashion","Film\/TV"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/hailey-bieber-and-xiao-wen-ju-front-miu-mius-fall-2026-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-and-xiao-wen-ju-front-miu-mius-fall-2026-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-and-xiao-wen-ju-front-miu-mius-fall-2026-campaign\/","name":"Hailey Bieber and Xiao Wen Ju Front Miu Miu's Fall 2026 Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-07-25T11:18:08+00:00","dateModified":"2026-07-25T11:18:18+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-and-xiao-wen-ju-front-miu-mius-fall-2026-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/hailey-bieber-and-xiao-wen-ju-front-miu-mius-fall-2026-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-and-xiao-wen-ju-front-miu-mius-fall-2026-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Hailey Bieber and Xiao Wen Ju Front Miu Miu&#8217;s Fall 2026 Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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