{"id":47230,"date":"2026-07-25T08:07:53","date_gmt":"2026-07-25T08:07:53","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=47230"},"modified":"2026-07-25T08:08:03","modified_gmt":"2026-07-25T08:08:03","slug":"francois-arnaud-named-global-brand-ambassador-for-under-armour","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/francois-arnaud-named-global-brand-ambassador-for-under-armour\/","title":{"rendered":"Fran\u00e7ois Arnaud Named Global Brand Ambassador for Under Armour"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Under Armour has a new global brand ambassador, and he&#8217;s coming straight off the ice. The Baltimore-based sportswear brand announced on July 23, 2026, that actor Fran\u00e7ois Arnaud will headline its new &#8220;For When It&#8217;s Hot&#8221; campaign, spotlighting the HeatGear franchise alongside UA Vanish Elite, UA Icon Fleece, UA Sola, and UA Reign XT.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@underarmour\/video\/7665738389072694542\" data-video-id=\"7665738389072694542\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@underarmour\" href=\"https:\/\/www.tiktok.com\/@underarmour?refer=embed\">@underarmour<\/a> <p>UA HeatGear. For when it&#8217;s hot. \ud83d\udd25 <a title=\"francois\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/francois?refer=embed\">#francois<\/a> <a title=\"francoisarnaud\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/francoisarnaud?refer=embed\">#francoisarnaud<\/a> <a title=\"heatedrivalry\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/heatedrivalry?refer=embed\">#heatedrivalry<\/a> <a title=\"uaheatgear\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/uaheatgear?refer=embed\">#uaheatgear<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - Under Armour\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7665738525647620878?refer=embed\">\u266c original sound &#8211; Under Armour<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The deal traces back to Arnaud&#8217;s role as hockey captain Scott Hunter on &#8220;Heated Rivalry,&#8221; whose Under Armour wardrobe caught the brand&#8217;s attention during the show&#8217;s first season, well before any contract existed. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Arnaud joked that the &#8220;skinny awkward kid&#8221; he used to be never imagined becoming a sportswear ambassador. Under Armour&#8217;s chief communications officer, Matt Dornic, said what drew the brand to Arnaud went beyond his talent and looks; it was what his character represents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shot by Under Armour&#8217;s in-house Lab96 Studios and directed by Mat+Kat, the spot follows Arnaud through a sweltering heat wave and an intense garage workout.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Arnaud joins a widening list of non-athlete faces for Under Armour, following <a href=\"https:\/\/bookingagentinfo.com\/news\/gunna-and-parker-mccollum-front-under-armour-campaign-for-bouncy-tee-release\/\" target=\"_blank\" rel=\"noreferrer noopener\">country music artist Parker McCollum and Grammy-nominated rapper Gunna&#8217;s Bouncy Tee campaign<\/a> earlier this year. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The brand has kept busy on the fashion side too, recently sending <a href=\"https:\/\/bookingagentinfo.com\/news\/diana-flores-stars-in-feng-chen-wang-x-under-armour-runway-show\/\" target=\"_blank\" rel=\"noreferrer noopener\">Diana Flores<\/a> down the runway for its Feng Chen Wang collaboration, and fronting its <a href=\"https:\/\/bookingagentinfo.com\/news\/ferran-torres-fermin-lopez-and-ollie-watkins-front-under-armours-rest-less-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;Rest Less&#8221; off-season campaign<\/a> with footballers <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/ferran-torres\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ferran Torres<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/fermin-lopez\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ferm\u00edn L\u00f3pez<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/ollie-watkins\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ollie Watkins<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Under Armour is clearly betting that culture crossovers, not just pro athletes, will help rebuild a brand that&#8217;s lost significant market value in recent years. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Signing someone who was already photographed in your gear, rather than scripting a placement, gives the partnership a &#8220;we didn&#8217;t have to ask&#8221; authenticity that&#8217;s harder to manufacture. Whether this becomes a multi-year deal like McCollum&#8217;s, or a one-campaign moment, is the next thing to watch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does casting an actor sell performance gear as effectively as signing an athlete? Is this the start of a bigger Under Armour push into scripted TV and streaming tie-ins? Will Arnaud&#8217;s &#8220;Heated Rivalry&#8221; fanbase actually convert into HeatGear sales?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Under Armour has a new global brand ambassador, and he&#8217;s coming straight off the ice. The Baltimore-based sportswear brand announced on July 23, 2026, that actor Fran\u00e7ois Arnaud will headline its new &#8220;For When It&#8217;s Hot&#8221; campaign, spotlighting the HeatGear franchise alongside UA Vanish Elite, UA Icon Fleece, UA Sola, and UA Reign XT. The [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,11,24,17],"tags":[],"class_list":["post-47230","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-endorsements","category-fashion","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fran\u00e7ois Arnaud Named Global Brand Ambassador for Under Armour<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/francois-arnaud-named-global-brand-ambassador-for-under-armour\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fran\u00e7ois Arnaud Named Global Brand Ambassador for Under Armour\" \/>\n<meta property=\"og:description\" content=\"Under Armour has a new global brand ambassador, and he&#8217;s coming straight off the ice. The Baltimore-based sportswear brand announced on July 23, 2026, that actor Fran\u00e7ois Arnaud will headline its new &#8220;For When It&#8217;s Hot&#8221; campaign, spotlighting the HeatGear franchise alongside UA Vanish Elite, UA Icon Fleece, UA Sola, and UA Reign XT. 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The Baltimore-based sportswear brand announced on July 23, 2026, that actor Fran\u00e7ois Arnaud will headline its new &#8220;For When It&#8217;s Hot&#8221; campaign, spotlighting the HeatGear franchise alongside UA Vanish Elite, UA Icon Fleece, UA Sola, and UA Reign XT. The [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/francois-arnaud-named-global-brand-ambassador-for-under-armour\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-07-25T08:07:53+00:00","article_modified_time":"2026-07-25T08:08:03+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/francois-arnaud-named-global-brand-ambassador-for-under-armour\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/francois-arnaud-named-global-brand-ambassador-for-under-armour\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Fran\u00e7ois Arnaud Named Global Brand Ambassador for Under Armour","datePublished":"2026-07-25T08:07:53+00:00","dateModified":"2026-07-25T08:08:03+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/francois-arnaud-named-global-brand-ambassador-for-under-armour\/"},"wordCount":363,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Brand Ambassador","Endorsement Deals","Fashion","Film\/TV"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/francois-arnaud-named-global-brand-ambassador-for-under-armour\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/francois-arnaud-named-global-brand-ambassador-for-under-armour\/","url":"https:\/\/bookingagentinfo.com\/news\/francois-arnaud-named-global-brand-ambassador-for-under-armour\/","name":"Fran\u00e7ois Arnaud Named Global Brand Ambassador for Under Armour","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-07-25T08:07:53+00:00","dateModified":"2026-07-25T08:08:03+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/francois-arnaud-named-global-brand-ambassador-for-under-armour\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/francois-arnaud-named-global-brand-ambassador-for-under-armour\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/francois-arnaud-named-global-brand-ambassador-for-under-armour\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Fran\u00e7ois Arnaud Named Global Brand Ambassador for Under Armour"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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