{"id":47228,"date":"2026-07-25T07:43:37","date_gmt":"2026-07-25T07:43:37","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=47228"},"modified":"2026-07-25T07:43:46","modified_gmt":"2026-07-25T07:43:46","slug":"muna-partners-with-ugg-for-back-to-school-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/muna-partners-with-ugg-for-back-to-school-campaign\/","title":{"rendered":"MUNA Partners With UGG for Back-to-School Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">UGG has tapped alternative-pop trio MUNA to front its fall 2026 back-to-school campaign, announced July 23, 2026. The Santa Barbara-based brand, owned by Deckers Brands, built the push around creativity and self-expression rather than a typical return-to-classroom pitch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MUNA (Katie Gavin, Naomi McPherson and Josette Maskin) anchors the effort, shot at Santa Monica High School under creative direction from Tastebuds Creative. The trio is fresh off May&#8217;s &#8220;Dancing on the Wall,&#8221; their fourth studio album and a sharper, darker turn from 2022&#8217;s self-titled breakthrough.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign debuts the Ultra Mini Bailey Bow, a satin-bow update to UGG&#8217;s classic silhouette, alongside new styles like the Lowmel Mule, Quill Mary Jane and Deckmel. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">UGG is also launching a nationwide college ambassador program with creatives from SCAD, FIDM and the School of the Art Institute of Chicago. Starting Aug. 1, shoppers spending $150 or more at select stores get a free coloring book and crayon set; students save 10% via UNiDAYS and teachers 10% via SheerID.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is UGG&#8217;s latest celebrity-fronted push this year, following <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/adela\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">AD\u00c9LA<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/molly-santana\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Molly Santana<\/a>, and Paloma Sandoval&#8217;s turn <a href=\"https:\/\/bookingagentinfo.com\/news\/adela-molly-santana-and-paloma-sandoval-front-uggs-dusty-orchid-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">fronting the brand&#8217;s Dusty Orchid collection<\/a> this summer, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/pinkpantheress\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">PinkPantheress&#8217;s<\/a> <a href=\"https:\/\/bookingagentinfo.com\/news\/pinkpantheress-partners-with-ugg-for-new-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">campaign ahead of her Coachella debut<\/a> this spring. UGG put <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/post-malone\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Post Malone<\/a> at the center of its Weather Hybrid launch in 2024.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For MUNA, known for centering queerness and emotional honesty in their music, this marks their first major fashion-brand campaign at this scale. It lands as the band preps its &#8220;Gets So Hot&#8221; tour, with festival stops including Hinterland this month and dates at Red Rocks and the Santa Barbara Bowl this fall.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">UGG is also donating to Chicxs Rockerxs South East Los Angeles through the campaign, building on its ongoing support of Queer|Art.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">UGG keeps leaning into music-first storytelling rather than a single supermodel face, and picking MUNA signals the brand wants credibility with a queer, creativity-obsessed Gen Z and millennial audience, not just visibility. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pairing a band mid-album-cycle with a college ambassador program also blurs the line between &#8220;campaign&#8221; and &#8220;cultural moment,&#8221; letting UGG borrow authenticity it can&#8217;t manufacture on its own.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Is UGG&#8217;s rotating-cast strategy (multiple artists per season) more effective than a single long-term ambassador? Could this open the door for more indie\/alt acts to land mainstream fashion deals typically reserved for pop stars?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UGG has tapped alternative-pop trio MUNA to front its fall 2026 back-to-school campaign, announced July 23, 2026. The Santa Barbara-based brand, owned by Deckers Brands, built the push around creativity and self-expression rather than a typical return-to-classroom pitch. MUNA (Katie Gavin, Naomi McPherson and Josette Maskin) anchors the effort, shot at Santa Monica High School [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,24,18],"tags":[],"class_list":["post-47228","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-fashion","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MUNA Partners With UGG for Back-to-School Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/muna-partners-with-ugg-for-back-to-school-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MUNA Partners With UGG for Back-to-School Campaign\" \/>\n<meta property=\"og:description\" content=\"UGG has tapped alternative-pop trio MUNA to front its fall 2026 back-to-school campaign, announced July 23, 2026. The Santa Barbara-based brand, owned by Deckers Brands, built the push around creativity and self-expression rather than a typical return-to-classroom pitch. MUNA (Katie Gavin, Naomi McPherson and Josette Maskin) anchors the effort, shot at Santa Monica High School [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/muna-partners-with-ugg-for-back-to-school-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-25T07:43:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-25T07:43:46+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MUNA Partners With UGG for Back-to-School Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/muna-partners-with-ugg-for-back-to-school-campaign\/","og_locale":"en_US","og_type":"article","og_title":"MUNA Partners With UGG for Back-to-School Campaign","og_description":"UGG has tapped alternative-pop trio MUNA to front its fall 2026 back-to-school campaign, announced July 23, 2026. The Santa Barbara-based brand, owned by Deckers Brands, built the push around creativity and self-expression rather than a typical return-to-classroom pitch. MUNA (Katie Gavin, Naomi McPherson and Josette Maskin) anchors the effort, shot at Santa Monica High School [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/muna-partners-with-ugg-for-back-to-school-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-07-25T07:43:37+00:00","article_modified_time":"2026-07-25T07:43:46+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/muna-partners-with-ugg-for-back-to-school-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/muna-partners-with-ugg-for-back-to-school-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"MUNA Partners With UGG for Back-to-School Campaign","datePublished":"2026-07-25T07:43:37+00:00","dateModified":"2026-07-25T07:43:46+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/muna-partners-with-ugg-for-back-to-school-campaign\/"},"wordCount":389,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Fashion","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/muna-partners-with-ugg-for-back-to-school-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/muna-partners-with-ugg-for-back-to-school-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/muna-partners-with-ugg-for-back-to-school-campaign\/","name":"MUNA Partners With UGG for Back-to-School Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-07-25T07:43:37+00:00","dateModified":"2026-07-25T07:43:46+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/muna-partners-with-ugg-for-back-to-school-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/muna-partners-with-ugg-for-back-to-school-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/muna-partners-with-ugg-for-back-to-school-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"MUNA Partners With UGG for Back-to-School Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. Timeyin specializes in celebrity news, entertainment coverage, and sports analysis, delivering engaging stories that capture the pulse of popular culture","sameAs":["https:\/\/x.com\/EvergreenWrites"],"url":"https:\/\/bookingagentinfo.com\/news\/author\/mammahtimeyingmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/47228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/comments?post=47228"}],"version-history":[{"count":4,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/47228\/revisions"}],"predecessor-version":[{"id":47237,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/47228\/revisions\/47237"}],"wp:attachment":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/media?parent=47228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/categories?post=47228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/tags?post=47228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}