{"id":47133,"date":"2026-07-24T07:16:18","date_gmt":"2026-07-24T07:16:18","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=47133"},"modified":"2026-07-24T07:16:32","modified_gmt":"2026-07-24T07:16:32","slug":"tate-mcrae-emilia-mernes-and-harper-murray-front-adidas-originals-sports-womenswear-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/tate-mcrae-emilia-mernes-and-harper-murray-front-adidas-originals-sports-womenswear-campaign\/","title":{"rendered":"Tate McRae, Emilia Mernes, and Harper Murray Front Adidas Originals Sports Womenswear Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Adidas is putting a trio of rising women at the center of its first Originals Sport campaign. Tate McRae, Emilia Mernes and Harper Murray front the new womenswear line, which reworks the brand&#8217;s Superstar tracksuit into training gear using Climacool ventilation, AdiSoft comfort and Lycra Adaptiv stretch across bras, leggings, tanks and layering pieces priced $40 to $80. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adidas&#8217;s global VP of sportswear and training partnerships, Lisann Costello, said the cast reflects &#8220;confidence, individuality and expressive performance,&#8221; with McRae and Mernes bringing style to training and Murray bringing performance to sport.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For McRae, it&#8217;s her fourth Adidas project since joining the brand in 2024, following the Z.N.E. capsule and this month&#8217;s <a href=\"https:\/\/bookingagentinfo.com\/news\/tate-mcrae-rodrigo-de-paul-and-sabally-sisters-front-adidas-climacool-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Climacool campaign alongside Rodrigo De Paul and the Sabally sisters<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outside Adidas, she remains a brand ambassador for Neutrogena and Essentia Water while touring behind her album &#8220;So Close to What.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mernes&#8217; casting lands as she preps a new live album, &#8220;Emilia Tour en Vivo,&#8221; out this week, following a Coachella cameo with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/luisa-sonza-2\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Luisa Sonza<\/a> and a feature on the 2026 FIFA World Cup anthem &#8220;Somos M\u00e1s.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Murray, meanwhile, is making her most visible brand appearance since signing a multi-year Adidas NIL deal in August 2025, joining fellow Huskers <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/dylan-raiola\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dylan Raiola<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/lexi-rodriguez\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lexi Rodriguez<\/a> on the roster. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adidas has kept its Originals bench active all year, <a href=\"https:\/\/bookingagentinfo.com\/news\/molly-mae-hague-partners-with-adidas-originals-to-design-sneakers\/\" target=\"_blank\" rel=\"noreferrer noopener\">handing Molly-Mae Hague creative control over a limited-edition Samba and Superstar II collaboration<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adidas is betting that Gen Z doesn&#8217;t separate their workout wardrobe from their concert or campus wardrobe; pairing two pop stars with a Big Ten volleyball star is a deliberate blur of those lanes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">McRae&#8217;s fourth campaign in under two years all but confirms she&#8217;s become one of Adidas&#8217;s steadiest faces rather than a one-off co-sign, while locking in Murray before she turns pro keeps Adidas ahead of her next contract cycle. Mernes&#8217; addition gives Originals a fresh foothold with Latin pop audiences right as she&#8217;s rolling out new music.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does pairing pop stars with a college athlete genuinely reflect how women train, or is it pure aspirational marketing? Could Murray&#8217;s growing Adidas visibility now translate into an even bigger deal once she turns pro?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adidas is putting a trio of rising women at the center of its first Originals Sport campaign. Tate McRae, Emilia Mernes and Harper Murray front the new womenswear line, which reworks the brand&#8217;s Superstar tracksuit into training gear using Climacool ventilation, AdiSoft comfort and Lycra Adaptiv stretch across bras, leggings, tanks and layering pieces priced [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,11,24,17,18,15],"tags":[],"class_list":["post-47133","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-endorsements","category-fashion","category-film-tv","category-music","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tate McRae, Emilia Mernes, and Harper Murray Front Adidas Originals Sports Womenswear Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/tate-mcrae-emilia-mernes-and-harper-murray-front-adidas-originals-sports-womenswear-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tate McRae, Emilia Mernes, and Harper Murray Front Adidas Originals Sports Womenswear Campaign\" \/>\n<meta property=\"og:description\" content=\"Adidas is putting a trio of rising women at the center of its first Originals Sport campaign. Tate McRae, Emilia Mernes and Harper Murray front the new womenswear line, which reworks the brand&#8217;s Superstar tracksuit into training gear using Climacool ventilation, AdiSoft comfort and Lycra Adaptiv stretch across bras, leggings, tanks and layering pieces priced [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/tate-mcrae-emilia-mernes-and-harper-murray-front-adidas-originals-sports-womenswear-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-24T07:16:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-24T07:16:32+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tate McRae, Emilia Mernes, and Harper Murray Front Adidas Originals Sports Womenswear Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/tate-mcrae-emilia-mernes-and-harper-murray-front-adidas-originals-sports-womenswear-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Tate McRae, Emilia Mernes, and Harper Murray Front Adidas Originals Sports Womenswear Campaign","og_description":"Adidas is putting a trio of rising women at the center of its first Originals Sport campaign. 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