{"id":47129,"date":"2026-07-24T06:54:57","date_gmt":"2026-07-24T06:54:57","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=47129"},"modified":"2026-07-24T06:55:11","modified_gmt":"2026-07-24T06:55:11","slug":"belmont-cameli-stars-in-tresemmes-hot-curl-summer-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/belmont-cameli-stars-in-tresemmes-hot-curl-summer-campaign\/","title":{"rendered":"Belmont Cameli Stars in TRESemm\u00e9&#8217;s &#8220;Hot Curl Summer&#8221; Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Belmont Cameli is having a big year, and TRESemm\u00e9 just made it bigger. The haircare brand unveiled the <em>Off Campus<\/em> star as the face of its &#8220;Hot Curl Summer&#8221; campaign on July 22, 2026, marking the expansion of its Bouncy Curls Collection.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 28-year-old, known for playing hockey captain Garrett Graham in Prime Video&#8217;s <em>Off Campus<\/em>, fronts a new anthem video titled &#8220;Hot Curl Summer, Verified.&#8221; In it, he tries a friend&#8217;s three-step routine (the Defining Cream, Defining Mousse, and Air Dry Foam) and transforms his hair from flat and slept-in to fully defined and bouncy.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Belmont Cameli\u2019s Bouncy Curls  | Hot Curl Summer | TRESemm\u00e9 Commercial\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/IOHOfRkIZFg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;I&#8217;ve definitely noticed the internet talking about my hair a lot lately,&#8221; Cameli said in a statement, adding that he wanted a routine that stayed low-maintenance. Season two of <em>Off Campus<\/em> is already filming in Vancouver, keeping his profile high as the campaign rolls out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This marks Cameli&#8217;s first major beauty deal, but not his first 2026 brand win. In June, he became Reebok&#8217;s <a href=\"https:\/\/bookingagentinfo.com\/news\/belmont-cameli-named-global-brand-ambassador-for-reebok\/\" target=\"_blank\" rel=\"noreferrer noopener\">global brand ambassador<\/a> on a multi-season deal tied to the &#8220;Born Classic. Worn for Life.&#8221; platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TRESemm\u00e9, meanwhile, has leaned hard into star power this year. <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/paige-desorbo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Paige DeSorbo<\/a> has served as the brand&#8217;s ambassador since 2025, most recently fronting its &#8220;Get Your Hair on the A-List&#8221; push. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The approach mirrors what&#8217;s happening across beauty right now: <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/crystal-renee-hayslett\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Crystal Ren\u00e9e Hayslett<\/a> just became a <a href=\"https:\/\/bookingagentinfo.com\/news\/crystal-renee-hayslett-partners-with-ors-hair-care-on-new-collection\/\" target=\"_blank\" rel=\"noreferrer noopener\">co-creator on a new ORS Hair Care collection<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/news\/rose-named-new-brand-ambassador-for-levis\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ros\u00e9&#8217;s new Levi&#8217;s ambassadorship<\/a> shows how quickly breakout stars are landing multiyear brand deals in 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TRESemm\u00e9&#8217;s rollout continues through the summer, with more content from Cameli expected across the brand&#8217;s social channels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Belmont Cameli is officially the internet&#8217;s current &#8220;campus crush,&#8221; and brands know it. Landing back-to-back deals with Reebok and TRESemm\u00e9 in the same summer signals he&#8217;s moved from promising newcomer to legitimate marketing asset, the kind of face that can sell sneakers one month and curl cream the next. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For TRESemm\u00e9, it&#8217;s a savvy bet: pairing a haircare launch with a guy the internet already can&#8217;t stop talking about turns product marketing into something that feels more like fan service than advertising.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does casting a breakout actor over a traditional beauty influencer change how you feel about a haircare brand? Could Cameli&#8217;s Reebok and TRESemm\u00e9 deals position him as a multi-category brand face going forward?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Belmont Cameli is having a big year, and TRESemm\u00e9 just made it bigger. The haircare brand unveiled the Off Campus star as the face of its &#8220;Hot Curl Summer&#8221; campaign on July 22, 2026, marking the expansion of its Bouncy Curls Collection. The 28-year-old, known for playing hockey captain Garrett Graham in Prime Video&#8217;s Off [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,14,11,17],"tags":[],"class_list":["post-47129","post","type-post","status-publish","format-standard","hentry","category-beauty","category-campaigns","category-endorsements","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Belmont Cameli Stars in TRESemm\u00e9&#039;s &quot;Hot Curl Summer&quot; Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/belmont-cameli-stars-in-tresemmes-hot-curl-summer-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Belmont Cameli Stars in TRESemm\u00e9&#039;s &quot;Hot Curl Summer&quot; Campaign\" \/>\n<meta property=\"og:description\" content=\"Belmont Cameli is having a big year, and TRESemm\u00e9 just made it bigger. The haircare brand unveiled the Off Campus star as the face of its &#8220;Hot Curl Summer&#8221; campaign on July 22, 2026, marking the expansion of its Bouncy Curls Collection. The 28-year-old, known for playing hockey captain Garrett Graham in Prime Video&#8217;s Off [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/belmont-cameli-stars-in-tresemmes-hot-curl-summer-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-24T06:54:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-24T06:55:11+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Belmont Cameli Stars in TRESemm\u00e9's \"Hot Curl Summer\" Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/belmont-cameli-stars-in-tresemmes-hot-curl-summer-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Belmont Cameli Stars in TRESemm\u00e9's \"Hot Curl Summer\" Campaign","og_description":"Belmont Cameli is having a big year, and TRESemm\u00e9 just made it bigger. The haircare brand unveiled the Off Campus star as the face of its &#8220;Hot Curl Summer&#8221; campaign on July 22, 2026, marking the expansion of its Bouncy Curls Collection. The 28-year-old, known for playing hockey captain Garrett Graham in Prime Video&#8217;s Off [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/belmont-cameli-stars-in-tresemmes-hot-curl-summer-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-07-24T06:54:57+00:00","article_modified_time":"2026-07-24T06:55:11+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/belmont-cameli-stars-in-tresemmes-hot-curl-summer-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/belmont-cameli-stars-in-tresemmes-hot-curl-summer-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Belmont Cameli Stars in TRESemm\u00e9&#8217;s &#8220;Hot Curl Summer&#8221; Campaign","datePublished":"2026-07-24T06:54:57+00:00","dateModified":"2026-07-24T06:55:11+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/belmont-cameli-stars-in-tresemmes-hot-curl-summer-campaign\/"},"wordCount":409,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Beauty","Campaigns","Endorsement Deals","Film\/TV"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/belmont-cameli-stars-in-tresemmes-hot-curl-summer-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/belmont-cameli-stars-in-tresemmes-hot-curl-summer-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/belmont-cameli-stars-in-tresemmes-hot-curl-summer-campaign\/","name":"Belmont Cameli Stars in TRESemm\u00e9's \"Hot Curl Summer\" Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-07-24T06:54:57+00:00","dateModified":"2026-07-24T06:55:11+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/belmont-cameli-stars-in-tresemmes-hot-curl-summer-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/belmont-cameli-stars-in-tresemmes-hot-curl-summer-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/belmont-cameli-stars-in-tresemmes-hot-curl-summer-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Belmont Cameli Stars in TRESemm\u00e9&#8217;s &#8220;Hot Curl Summer&#8221; Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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