{"id":47043,"date":"2026-07-22T08:37:22","date_gmt":"2026-07-22T08:37:22","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=47043"},"modified":"2026-07-22T08:37:32","modified_gmt":"2026-07-22T08:37:32","slug":"maya-higa-stars-in-fortnites-cuddles-and-chaos-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/maya-higa-stars-in-fortnites-cuddles-and-chaos-campaign\/","title":{"rendered":"Maya Higa Stars in Fortnite&#8217;s &#8220;Cuddles and Chaos&#8221; Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Maya Higa is the new face of Fortnite&#8217;s next big Sidekick push. Epic Games revealed the Cuddles and Chaos Collection this week with a live-action trailer starring the conservationist and Twitch streamer, showing her interacting with Fortnite Sidekicks like Peels and Lil&#8217; Lootie. A text message in the trailer sets the tone: &#8220;long day, how about some cuddles and chaos?&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Cuddles and Chaos Collection is coming to Fortnite!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/eaoxk7vTEnc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The collection arrives in Fortnite on Thursday, July 23, adding a new set of creature-based games built in UEFN (Unreal Editor for Fortnite) where Sidekicks take center stage. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Epic promises fierce Sidekick battles, wild adventures, and deep bonds, with Higa leading the charge live on her Twitch channel. Players who finish four quests across the new maps can unlock a free Panda Team Jr. Sidekick, though full mode details remain limited ahead of launch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is Higa&#8217;s most visible gaming brand placement to date, and her first known tie-in with Fortnite or Epic Games. The founder of Alveus Sanctuary recently joined National Geographic&#8217;s creator cohort and has built her career blending livestreaming with wildlife education, raising more than $7.5 million for conservation causes through her channels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Fortnite, tapping a conservationist marks a departure from its usual Icon Series playbook. Just this month, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/david-beckham\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">David Beckham<\/a> made his own <a href=\"https:\/\/bookingagentinfo.com\/news\/david-beckham-partners-with-fortnite-for-icon-series-debut\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fortnite Icon Series debut<\/a>, a few weeks after <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/olivia-rodrigo\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Olivia Rodrigo<\/a> brought her chart-topping album into the game through <a href=\"https:\/\/bookingagentinfo.com\/news\/olivia-rodrigo-teams-up-with-epic-games-for-fortnite-icon-series\/\" target=\"_blank\" rel=\"noreferrer noopener\">her own Icon Series tie-in<\/a>, following past collaborations with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/lady-gaga\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lady Gaga<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/billie-eilish\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Billie Eilish<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/sabrina-carpenter\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sabrina Carpenter<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Sidekick-focused Cuddles and Chaos push instead leans on Higa&#8217;s animal-centered content, signaling Epic wants its growing pet ecosystem tied to a creator known for real-world animal care rather than music or sports star power.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t a typical Fortnite tie-in. Epic isn&#8217;t chasing a chart-topping single or a World Cup window here; it&#8217;s borrowing Higa&#8217;s built-in trust with an audience that already associates her with animals, care, and community. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pairing a wildlife educator with a &#8220;creature-based&#8221; Sidekick mode is about as on-brand as a partnership gets, and it doubles as exposure for Alveus Sanctuary in front of one of gaming&#8217;s largest player bases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This also signals that Epic sees Sidekicks as a long-term pillar rather than a passing pet fad, one worth its own creator-led campaign, the same way music drops get the Icon Series treatment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does tapping a conservationist instead of a musician or athlete open the door for more &#8220;cause-driven&#8221; creators to land major gaming deals? With Sidekicks now getting star-powered marketing, will Epic build out a recurring &#8220;creator series&#8221; separate from its music-focused Icon Series?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maya Higa is the new face of Fortnite&#8217;s next big Sidekick push. Epic Games revealed the Cuddles and Chaos Collection this week with a live-action trailer starring the conservationist and Twitch streamer, showing her interacting with Fortnite Sidekicks like Peels and Lil&#8217; Lootie. A text message in the trailer sets the tone: &#8220;long day, how [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,22,11,21],"tags":[188],"class_list":["post-47043","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-digital","category-endorsements","category-influencers","tag-gaming"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Maya Higa Stars in Fortnite&#039;s &quot;Cuddles and Chaos&quot; Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/maya-higa-stars-in-fortnites-cuddles-and-chaos-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maya Higa Stars in Fortnite&#039;s &quot;Cuddles and Chaos&quot; Campaign\" \/>\n<meta property=\"og:description\" content=\"Maya Higa is the new face of Fortnite&#8217;s next big Sidekick push. Epic Games revealed the Cuddles and Chaos Collection this week with a live-action trailer starring the conservationist and Twitch streamer, showing her interacting with Fortnite Sidekicks like Peels and Lil&#8217; Lootie. A text message in the trailer sets the tone: &#8220;long day, how [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/maya-higa-stars-in-fortnites-cuddles-and-chaos-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-22T08:37:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-22T08:37:32+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Maya Higa Stars in Fortnite's \"Cuddles and Chaos\" Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/maya-higa-stars-in-fortnites-cuddles-and-chaos-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Maya Higa Stars in Fortnite's \"Cuddles and Chaos\" Campaign","og_description":"Maya Higa is the new face of Fortnite&#8217;s next big Sidekick push. Epic Games revealed the Cuddles and Chaos Collection this week with a live-action trailer starring the conservationist and Twitch streamer, showing her interacting with Fortnite Sidekicks like Peels and Lil&#8217; Lootie. A text message in the trailer sets the tone: &#8220;long day, how [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/maya-higa-stars-in-fortnites-cuddles-and-chaos-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-07-22T08:37:22+00:00","article_modified_time":"2026-07-22T08:37:32+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/maya-higa-stars-in-fortnites-cuddles-and-chaos-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/maya-higa-stars-in-fortnites-cuddles-and-chaos-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Maya Higa Stars in Fortnite&#8217;s &#8220;Cuddles and Chaos&#8221; Campaign","datePublished":"2026-07-22T08:37:22+00:00","dateModified":"2026-07-22T08:37:32+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/maya-higa-stars-in-fortnites-cuddles-and-chaos-campaign\/"},"wordCount":447,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"keywords":["Gaming"],"articleSection":["Campaigns","Digital","Endorsement Deals","Influencers"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/maya-higa-stars-in-fortnites-cuddles-and-chaos-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/maya-higa-stars-in-fortnites-cuddles-and-chaos-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/maya-higa-stars-in-fortnites-cuddles-and-chaos-campaign\/","name":"Maya Higa Stars in Fortnite's \"Cuddles and Chaos\" Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-07-22T08:37:22+00:00","dateModified":"2026-07-22T08:37:32+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/maya-higa-stars-in-fortnites-cuddles-and-chaos-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/maya-higa-stars-in-fortnites-cuddles-and-chaos-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/maya-higa-stars-in-fortnites-cuddles-and-chaos-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Maya Higa Stars in Fortnite&#8217;s &#8220;Cuddles and Chaos&#8221; Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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