{"id":47022,"date":"2026-07-22T05:38:26","date_gmt":"2026-07-22T05:38:26","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=47022"},"modified":"2026-07-22T05:43:42","modified_gmt":"2026-07-22T05:43:42","slug":"taylor-rooks-and-jared-mccain-partner-with-starbucks-for-fanatics-fest-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/taylor-rooks-and-jared-mccain-partner-with-starbucks-for-fanatics-fest-campaign\/","title":{"rendered":"Taylor Rooks and Jared McCain Partner With Starbucks for Fanatics Fest Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Taylor Rooks is trading basketball courts for coffee counters. The NBA host and Bleacher Report interviewer partnered with Starbucks during Fanatics Fest NYC 2026, the four-day sports and collecting festival that ran July 16\u201319 at the Javits Center in New York City.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than a traditional TV spot, Starbucks built an interactive activation on the show floor, with Rooks as one of its featured faces. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a clip that quickly went viral, Rooks stopped by the setup, and Oklahoma City Thunder guard Jared McCain stepped behind the counter as a pretend barista, whipping up her order for the cameras.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@fanatics\/video\/7663900577423756557\" data-video-id=\"7663900577423756557\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@fanatics\" href=\"https:\/\/www.tiktok.com\/@fanatics?refer=embed\">@fanatics<\/a> <p>A good double shot to start the day \ud83d\ude0c<\/p> <a target=\"_blank\" title=\"\u266c original sound - Fanatics\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7663900673360071438?refer=embed\">\u266c original sound &#8211; Fanatics<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The activation fits a pattern for the coffee giant, which has leaned hard into celebrity-driven activations throughout 2026. Starbucks recently <a href=\"https:\/\/bookingagentinfo.com\/news\/adrian-grenier-teams-up-with-starbucks-on-energy-refreshers-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">tapped Adrian Grenier for its Energy Refreshers push<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/news\/myles-smith-headlines-one-night-experience-with-marriott-bonvoy-and-starbucks\/\" target=\"_blank\" rel=\"noreferrer noopener\">paired Myles Smith with Marriott Bonvoy for a one-night Reserve Roastery concert<\/a>, following a run that also included <a href=\"https:\/\/bookingagentinfo.com\/news\/jay-chou-stars-in-starbucks-fantasy-summer-experience-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jay Chou&#8217;s &#8220;Fantasy&#8221; summer campaign<\/a> across Asia Pacific.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rooks&#8217;s Fanatics Fest weekend didn&#8217;t stop at coffee. She hosted Disney&#8217;s live Fan Draft on the festival&#8217;s main stage alongside Tom Brady and fellow NFL legends, a moment that went viral in its own right.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Off the activation floor, Rooks has built one of sports media&#8217;s busiest lifestyle portfolios. She stepped into the lead host chair for NBA on Prime Video in 2025, hosts &#8220;Take It There With Taylor Rooks&#8221; for Bleacher Report, and reports for Amazon&#8217;s Thursday Night Football. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Her recent endorsement slate has also included Crown Royal, dating to September 2025, and State Farm Insurance, from June 2025. For Starbucks, the pairing continues a celebrity roster that has also included <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/taylor-swift\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Taylor Swift<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/ariana-grande\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ariana Grande<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/lady-gaga\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lady Gaga<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Starbucks isn&#8217;t just chasing musicians and actors anymore; sports media talent is now part of the playbook. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pairing a broadcaster with an actual NBA player behind the counter blurs the line between &#8220;ad&#8221; and &#8220;internet moment,&#8221; and that&#8217;s exactly why it traveled: it read as content fans wanted to share, not a spot they were sold. For Rooks, it&#8217;s another data point that her value now stretches well past the interview chair.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Could athletes and sports broadcasters become Starbucks&#8217; next go-to activation stars, the way musicians have been? Does casting a host <em>and<\/em> a player together, rather than either alone, make brand moments more shareable?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Taylor Rooks is trading basketball courts for coffee counters. The NBA host and Bleacher Report interviewer partnered with Starbucks during Fanatics Fest NYC 2026, the four-day sports and collecting festival that ran July 16\u201319 at the Javits Center in New York City. Rather than a traditional TV spot, Starbucks built an interactive activation on the [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,14,11,17,15],"tags":[197],"class_list":["post-47022","post","type-post","status-publish","format-standard","hentry","category-basketball","category-campaigns","category-endorsements","category-film-tv","category-sports","tag-beverages"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Taylor Rooks and Jared McCain Partner With Starbucks for Fanatics Fest Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/taylor-rooks-and-jared-mccain-partner-with-starbucks-for-fanatics-fest-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taylor Rooks and Jared McCain Partner With Starbucks for Fanatics Fest Campaign\" \/>\n<meta property=\"og:description\" content=\"Taylor Rooks is trading basketball courts for coffee counters. The NBA host and Bleacher Report interviewer partnered with Starbucks during Fanatics Fest NYC 2026, the four-day sports and collecting festival that ran July 16\u201319 at the Javits Center in New York City. 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The NBA host and Bleacher Report interviewer partnered with Starbucks during Fanatics Fest NYC 2026, the four-day sports and collecting festival that ran July 16\u201319 at the Javits Center in New York City. Rather than a traditional TV spot, Starbucks built an interactive activation on the [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/taylor-rooks-and-jared-mccain-partner-with-starbucks-for-fanatics-fest-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-07-22T05:38:26+00:00","article_modified_time":"2026-07-22T05:43:42+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/taylor-rooks-and-jared-mccain-partner-with-starbucks-for-fanatics-fest-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/taylor-rooks-and-jared-mccain-partner-with-starbucks-for-fanatics-fest-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Taylor Rooks and Jared McCain Partner With Starbucks for Fanatics Fest Campaign","datePublished":"2026-07-22T05:38:26+00:00","dateModified":"2026-07-22T05:43:42+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/taylor-rooks-and-jared-mccain-partner-with-starbucks-for-fanatics-fest-campaign\/"},"wordCount":401,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"keywords":["Beverages"],"articleSection":["Basketball","Campaigns","Endorsement Deals","Film\/TV","Sports"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/taylor-rooks-and-jared-mccain-partner-with-starbucks-for-fanatics-fest-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/taylor-rooks-and-jared-mccain-partner-with-starbucks-for-fanatics-fest-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/taylor-rooks-and-jared-mccain-partner-with-starbucks-for-fanatics-fest-campaign\/","name":"Taylor Rooks and Jared McCain Partner With Starbucks for Fanatics Fest Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-07-22T05:38:26+00:00","dateModified":"2026-07-22T05:43:42+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/taylor-rooks-and-jared-mccain-partner-with-starbucks-for-fanatics-fest-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/taylor-rooks-and-jared-mccain-partner-with-starbucks-for-fanatics-fest-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/taylor-rooks-and-jared-mccain-partner-with-starbucks-for-fanatics-fest-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Taylor Rooks and Jared McCain Partner With Starbucks for Fanatics Fest Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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