{"id":47002,"date":"2026-07-22T03:49:27","date_gmt":"2026-07-22T03:49:27","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=47002"},"modified":"2026-07-22T03:49:39","modified_gmt":"2026-07-22T03:49:39","slug":"zara-larsson-teams-up-with-depop-for-global-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/zara-larsson-teams-up-with-depop-for-global-campaign\/","title":{"rendered":"Zara Larsson Teams Up With Depop for Global Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Zara Larsson is the new face of Depop, fronting a global campaign for the resale marketplace that celebrates secondhand fashion and personal style. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shot in Sweden and directed by filmmaker Dave Meyers, the four-part series leans into Larsson&#8217;s own approach to getting dressed: &#8220;expressive, instinctive and always uniquely personal,&#8221; as Depop describes it.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@depop\/video\/7665058276811214112\" data-video-id=\"7665058276811214112\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@depop\" href=\"https:\/\/www.tiktok.com\/@depop?refer=embed\">@depop<\/a> <p>@zaralarsson\u2019s style and sound has defined the summer season. Now, she\u2019s passing along pieces from her personal wardrobe, from nostalgic Y2K silhouettes to fairycore pieces made for a Midnight Sun summer. Shop now on Depop.<\/p> <a target=\"_blank\" title=\"\u266c original sound - Depop\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7665058298491702049?refer=embed\">\u266c original sound &#8211; Depop<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Alongside the campaign, Depop is launching The Zara Larsson Edit, an exclusive shop featuring 20 to 30 pieces pulled from her personal closet, plus upcycled album merch and designer finds. The shop opens July 21 at 3 p.m. ET, with all proceeds going to charity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Fashion has always been one of the ways I express myself,&#8221; Larsson said. &#8220;I love mixing vintage with newer pieces and finding things that feel unexpected.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The partnership comes on the heels of a huge year for Larsson. She recently <a href=\"https:\/\/bookingagentinfo.com\/news\/zara-larsson-signs-with-rca-records\/\" target=\"_blank\" rel=\"noreferrer noopener\">signed with RCA Records<\/a> after more than a decade at Epic, riding the success of her album <em>Midnight Sun<\/em>. She&#8217;s also been a fashion fixture lately, starring in <a href=\"https:\/\/bookingagentinfo.com\/news\/zara-larsson-stars-in-true-religion-true-summer-fashion-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">True Religion&#8217;s &#8220;True Summer&#8221; campaign<\/a> shot during a New York tour stop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Depop, this is the latest in a run of celebrity-driven shop drops. The brand previously worked with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/shacarri-richardson\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sha&#8217;Carri Richardson<\/a> and paired with M\u00b7A\u00b7C Cosmetics on campaigns featuring <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jordyn-woods\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jordyn Woods<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/leah-kateb\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leah Kateb<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most recently, Depop tapped <a href=\"https:\/\/bookingagentinfo.com\/news\/kacey-musgraves-partners-with-depop-for-new-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kacey Musgraves for a similar wardrobe-driven shop drop<\/a> tied to her May album rollout.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depop keeps reaching for artists whose personal style feels bigger than any one trend, and Larsson fits that mold perfectly. Turning her actual closet into a shoppable, charity-driven drop is smart: it&#8217;s not an ad, it&#8217;s a fan experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Could this shop drop model become the new standard for how artists monetize their personal style? Does routing proceeds to charity change how fans perceive the campaign? Will Larsson&#8217;s Depop deal turn into a recurring partnership, similar to what Musgraves has built with Reformation?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zara Larsson is the new face of Depop, fronting a global campaign for the resale marketplace that celebrates secondhand fashion and personal style. Shot in Sweden and directed by filmmaker Dave Meyers, the four-part series leans into Larsson&#8217;s own approach to getting dressed: &#8220;expressive, instinctive and always uniquely personal,&#8221; as Depop describes it. Alongside the [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,22,11,24,18],"tags":[],"class_list":["post-47002","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-digital","category-endorsements","category-fashion","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zara Larsson Teams Up With Depop for Global Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/zara-larsson-teams-up-with-depop-for-global-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zara Larsson Teams Up With Depop for Global Campaign\" \/>\n<meta property=\"og:description\" content=\"Zara Larsson is the new face of Depop, fronting a global campaign for the resale marketplace that celebrates secondhand fashion and personal style. Shot in Sweden and directed by filmmaker Dave Meyers, the four-part series leans into Larsson&#8217;s own approach to getting dressed: &#8220;expressive, instinctive and always uniquely personal,&#8221; as Depop describes it. 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Shot in Sweden and directed by filmmaker Dave Meyers, the four-part series leans into Larsson&#8217;s own approach to getting dressed: &#8220;expressive, instinctive and always uniquely personal,&#8221; as Depop describes it. 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