{"id":46987,"date":"2026-07-21T18:41:12","date_gmt":"2026-07-21T18:41:12","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=46987"},"modified":"2026-07-21T18:41:27","modified_gmt":"2026-07-21T18:41:27","slug":"kenan-thompson-partners-with-autotrader-for-new-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/kenan-thompson-partners-with-autotrader-for-new-campaign\/","title":{"rendered":"Kenan Thompson Partners With Autotrader for New Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Kenan Thompson, the Emmy Award-winning actor and longest-running cast member in <em>Saturday Night Live<\/em> history, has partnered with Autotrader for a new integrated ad campaign. Parent company Cox Automotive announced the initiative to highlight how simple and flexible buying a vehicle online can be.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign centers on 15- and 30-second comedic commercials, including a spot titled &#8220;Coffee Shop,&#8221; where Thompson shows how buying a car online can feel as routine as ordering a coffee. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To reinforce the message, the campaign includes an interactive pop-up cafe in New York City and the #AutotraderBuyOnlineSweepstakes, giving away $10,000 in cash prizes.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Buy a car online on Autotrader, Really.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/g9UmnW_0I_I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This project marks Thompson&#8217;s fourth campaign appearance with Autotrader, building on earlier efforts like &#8220;Finally, It&#8217;s Easy&#8221; and &#8220;Auto Intelligence&#8221;. Beyond television, Thompson co-founded the production company Artists for Artists and holds recent brand endorsements with Cascade and Jim Beam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Autotrader has a history of celebrity campaigns, having previously featured dancer <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/charlize-glass\/\" target=\"_blank\" rel=\"noreferrer noopener\">Charlize Glass<\/a> and soccer star <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jill-scott\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jill Scott<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brands frequently lean on trusted comedic figures to demystify complex purchases, much like when <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/will-ferrell\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Will Ferrell<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jimmy-tatro\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jimmy Tatro<\/a> starred in a <a href=\"https:\/\/bookingagentinfo.com\/news\/will-ferrell-and-jimmy-tatro-star-in-genesis-netflix-the-hawk-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Genesis and Netflix collaboration<\/a> or when <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/randall-park\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Randall Park<\/a> succeeded <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/william-shatner\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">William Shatner<\/a> in a <a href=\"https:\/\/bookingagentinfo.com\/news\/randall-park-replaces-william-shatner-as-priceline-negotiator-in-new-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Priceline campaign<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This ongoing collaboration reflects how long-term ambassador relationships build deep consumer trust, particularly in high-stakes industries like automotive retail where online purchasing can still trigger skepticism. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By pairing classic broadcast humor with experiential marketing like an interactive coffee shop in New York City, Autotrader effectively bridges the gap between digital convenience and real-world familiarity. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using a trusted, highly recognizable comedic voice like Kenan Thompson allows legacy platforms to demystify complex transaction processes and make large digital purchases feel as approachable as everyday routines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does seeing a familiar face like Kenan Thompson make you feel more comfortable using a site like Autotrader? If a brand hosted a free coffee pop-up near you, would you stop by to enter a $10,000 giveaway?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kenan Thompson, the Emmy Award-winning actor and longest-running cast member in Saturday Night Live history, has partnered with Autotrader for a new integrated ad campaign. Parent company Cox Automotive announced the initiative to highlight how simple and flexible buying a vehicle online can be. The campaign centers on 15- and 30-second comedic commercials, including a [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,52,11,17],"tags":[189],"class_list":["post-46987","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-comedy","category-endorsements","category-film-tv","tag-automobile"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kenan Thompson Partners With Autotrader for New Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/kenan-thompson-partners-with-autotrader-for-new-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kenan Thompson Partners With Autotrader for New Campaign\" \/>\n<meta property=\"og:description\" content=\"Kenan Thompson, the Emmy Award-winning actor and longest-running cast member in Saturday Night Live history, has partnered with Autotrader for a new integrated ad campaign. Parent company Cox Automotive announced the initiative to highlight how simple and flexible buying a vehicle online can be. 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