{"id":46959,"date":"2026-07-21T11:59:09","date_gmt":"2026-07-21T11:59:09","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=46959"},"modified":"2026-07-21T12:08:17","modified_gmt":"2026-07-21T12:08:17","slug":"jonquel-jones-fronts-betterhelps-mental-health-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/jonquel-jones-fronts-betterhelps-mental-health-campaign\/","title":{"rendered":"Jonquel Jones Fronts BetterHelp&#8217;s Mental Health Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Jonquel Jones is putting her mental health journey front and center. The New York Liberty star has partnered with BetterHelp to headline its latest awareness push, appearing in a candid video for the platform&#8217;s ongoing Billboard video series, where she discusses her struggles with overthinking and self-criticism and makes the case for therapy.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@billboard\/video\/7663560383466048781\" data-video-id=\"7663560383466048781\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@billboard\" href=\"https:\/\/www.tiktok.com\/@billboard?refer=embed\">@billboard<\/a> <p>@nyliberty\u2019s Jonquel Jones opens up to <a title=\"cordae\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/cordae?refer=embed\">#Cordae<\/a> on how therapy provides support when life feels out of her control. \ud83d\udecb\ufe0f <a title=\"ad\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ad?refer=embed\">#ad<\/a> Tap into the conversation with the link in our bio the full &#8216;Like Minded&#8217; conversation exploring mental health and therapy in sports and music with Billboard and @BetterHelp.<\/p> <a target=\"_blank\" title=\"\u266c original sound - billboard\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7663560509500738317?refer=embed\">\u266c original sound &#8211; billboard<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Jones joins a growing roster of athletes the brand has enlisted to normalize seeking help, including Tom Brady, Kiki Rice, and Joakim Noah. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is part of a broader wave of athlete-fronted wellness campaigns this year, from <a href=\"https:\/\/bookingagentinfo.com\/news\/diana-taurasi-the-uconn-huskies-front-greenies-dog-health-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Diana Taurasi&#8217;s canine dental health push with GREENIES<\/a> to <a href=\"https:\/\/bookingagentinfo.com\/news\/deion-sanders-teams-up-with-depend-for-mens-health-month-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Deion Sanders turning his own health scare into a Depend campaign<\/a>, and even <a href=\"https:\/\/bookingagentinfo.com\/news\/caitlin-clark-teams-up-with-eli-lilly-for-youth-health-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Caitlin Clark fronting Eli Lilly&#8217;s youth exercise initiative<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Off the court, Jones has hardly slowed down: she recently fronted goop Kitchen&#8217;s &#8220;Made for New York&#8221; launch campaign, starred in Robinhood&#8217;s &#8220;Your Move&#8221; financial series, and participated in the Liberty&#8217;s franchise-wide partnership with Fenty Beauty and Fenty Skin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the court, the timing couldn&#8217;t be better. Jones, the 2021 MVP and 2024 Finals MVP, was just named to her sixth career All-Star Game, currently ranking as New York&#8217;s second-leading scorer and top-10 in the WNBA in rebounding this season. She&#8217;ll represent the Liberty at the July 25 All-Star Game in Chicago. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BetterHelp has built a consistent strategy around athlete partnerships to destigmatize mental health care, previously working with NFL legend Tom Brady during Mental Health Awareness Month, college stars Kiki Rice, Zoe Brooks, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/chance-gray\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chance Gray<\/a> on its &#8220;Stop the Madness&#8221; campaign, and former NBA All-Star Joakim Noah on <a href=\"https:\/\/bookingagentinfo.com\/news\/joakim-noah-teams-up-with-betterhelp-for-mind-over-madness-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">its &#8220;Mind Over Madness&#8221; tournament-season activation<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There&#8217;s real logic here beyond star power. BetterHelp isn&#8217;t just picking a big name, it&#8217;s leaning into athletes at the peak of visible success, arguing that even MVPs and champions carry an inner critic. Pairing a performance-year All-Star with a message about self-doubt lands harder than a generic celebrity spot would.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This also reflects where BetterHelp&#8217;s playbook has been heading all year: fewer one-off ad drops, more sustained editorial partnerships (like the Billboard series) that treat mental health as an ongoing conversation rather than a single campaign moment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does hearing a six-time All-Star talk about self-criticism actually change how fans think about their own mental health? Is BetterHelp&#8217;s athlete-heavy roster building genuine credibility, or just brand familiarity?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jonquel Jones is putting her mental health journey front and center. The New York Liberty star has partnered with BetterHelp to headline its latest awareness push, appearing in a candid video for the platform&#8217;s ongoing Billboard video series, where she discusses her struggles with overthinking and self-criticism and makes the case for therapy. Jones joins [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,12,14,11,15],"tags":[191,45],"class_list":["post-46959","post","type-post","status-publish","format-standard","hentry","category-basketball","category-brand-ambassador","category-campaigns","category-endorsements","category-sports","tag-wellness","tag-wnba"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jonquel Jones Fronts BetterHelp&#039;s Mental Health Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/jonquel-jones-fronts-betterhelps-mental-health-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jonquel Jones Fronts BetterHelp&#039;s Mental Health Campaign\" \/>\n<meta property=\"og:description\" content=\"Jonquel Jones is putting her mental health journey front and center. The New York Liberty star has partnered with BetterHelp to headline its latest awareness push, appearing in a candid video for the platform&#8217;s ongoing Billboard video series, where she discusses her struggles with overthinking and self-criticism and makes the case for therapy. 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The New York Liberty star has partnered with BetterHelp to headline its latest awareness push, appearing in a candid video for the platform&#8217;s ongoing Billboard video series, where she discusses her struggles with overthinking and self-criticism and makes the case for therapy. 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