{"id":46924,"date":"2026-07-20T16:02:16","date_gmt":"2026-07-20T16:02:16","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=46924"},"modified":"2026-07-20T16:02:28","modified_gmt":"2026-07-20T16:02:28","slug":"robert-lewandowski-fronts-cherys-new-for-family-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/robert-lewandowski-fronts-cherys-new-for-family-campaign\/","title":{"rendered":"Robert Lewandowski Fronts CHERY&#8217;s New &#8220;For Family&#8221; Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">CHERY has launched a new global TVC starring Robert Lewandowski, the automaker&#8217;s Global Brand Ambassador and one of football&#8217;s most iconic No. 9s. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Told through his daughter&#8217;s perspective and voiceover, the film presents Lewandowski as a champion in the spotlight and as a father, husband, and guardian at home, connecting his discipline on the pitch to CHERY&#8217;s &#8220;For Family&#8221; positioning.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@chery_international\/video\/7663472594942807304\" data-video-id=\"7663472594942807304\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@chery_international\" href=\"https:\/\/www.tiktok.com\/@chery_international?refer=embed\">@chery_international<\/a> <p>CHERY. For Family Some see a legend. We see the man behind it all. Watch the full story. @_rl9 <a title=\"chery\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/chery?refer=embed\">#CHERY<\/a> <a title=\"lewandowski\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/lewandowski?refer=embed\">#Lewandowski<\/a> <a title=\"forfamily\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/forfamily?refer=embed\">#ForFamily<\/a> <a title=\"cherybrandglobalambassador\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/cherybrandglobalambassador?refer=embed\">#CHERYBrandGlobalAmbassador<\/a> <a title=\"paidpartnership\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/paidpartnership?refer=embed\">#paidpartnership<\/a><\/p> <a target=\"_blank\" title=\"\u266c \u539f\u58f0 - cheryauto - cheryauto\" href=\"https:\/\/www.tiktok.com\/music\/\u539f\u58f0-cheryauto-7663472646125914887?refer=embed\">\u266c \u539f\u58f0 &#8211; cheryauto &#8211; cheryauto<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The Tiggo9 CSH appears as a key family travel partner in the journey scenes, reinforcing the brand&#8217;s message that mobility is about shared time and safety, not just specs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign extends an ambassadorship that began in May 2026, when <a href=\"https:\/\/bookingagentinfo.com\/news\/robert-lewandowski-named-global-brand-ambassador-for-chery\/\" target=\"_blank\" rel=\"noreferrer noopener\">CHERY appointed Lewandowski as its global brand ambassador<\/a> at a signing ceremony in Barcelona, where he was presented with the Tiggo 9 Chery Super Hybrid vehicle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is one of several recent moves by automakers using athletes to launch their car launches, like when <a href=\"https:\/\/bookingagentinfo.com\/news\/rob-gronkowski-julian-edelman-front-infiniti-qx65-launch-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">INFINITI took a similar approach<\/a> with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/rob-gronkowski\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rob Gronkowski<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/julian-edelman\/\" target=\"_blank\" rel=\"noreferrer noopener\">Julian Edelman<\/a> for its QX65 launch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Earlier this month, CHERY and Lewandowski also marked football&#8217;s biggest season, with fans able to redeem a Chery x Lewandowski jersey T-shirt at roadshow events in Malaysia. Lewandowski, now with FC Barcelona, remains one of the sport&#8217;s most decorated strikers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alongside CHERY, Lewandowski&#8217;s endorsement portfolio includes apparel brand 4F and fashion house BOSS. While his likeness was heavily leveraged for the brand\u2019s early-July football season roadshows in regions like Malaysia, this cinematic TVC marks his first major global commercial film campaign for CHERY since formalizing the partnership.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CHERY isn&#8217;t just buying a face for its ads; it&#8217;s buying a narrative. Lewandowski&#8217;s reputation for discipline and consistency maps neatly onto &#8220;For Family,&#8221; and pairing that with a Barcelona signing ceremony and a gifted Tiggo 9 suggests this is a long-play ambassadorship, not a one-off shoot. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This also fits a broader pattern: Chinese automakers increasingly reach for individual global athletes (not just team sponsorships) to build trust in new export markets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does a &#8220;family man&#8221; narrative move the needle for car buyers the way on-field highlights would? Are Chinese automakers signaling a permanent shift toward athlete-led marketing over league sponsorships? Will CHERY lean further into family-focused storytelling with future ambassadors?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CHERY has launched a new global TVC starring Robert Lewandowski, the automaker&#8217;s Global Brand Ambassador and one of football&#8217;s most iconic No. 9s. Told through his daughter&#8217;s perspective and voiceover, the film presents Lewandowski as a champion in the spotlight and as a father, husband, and guardian at home, connecting his discipline on the pitch [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,26,15],"tags":[189],"class_list":["post-46924","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-soccer","category-sports","tag-automobile"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Robert Lewandowski Fronts CHERY&#039;s New &quot;For Family&quot; Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/robert-lewandowski-fronts-cherys-new-for-family-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Robert Lewandowski Fronts CHERY&#039;s New &quot;For Family&quot; Campaign\" \/>\n<meta property=\"og:description\" content=\"CHERY has launched a new global TVC starring Robert Lewandowski, the automaker&#8217;s Global Brand Ambassador and one of football&#8217;s most iconic No. 9s. Told through his daughter&#8217;s perspective and voiceover, the film presents Lewandowski as a champion in the spotlight and as a father, husband, and guardian at home, connecting his discipline on the pitch [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/robert-lewandowski-fronts-cherys-new-for-family-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-20T16:02:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-20T16:02:28+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Robert Lewandowski Fronts CHERY's New \"For Family\" Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/robert-lewandowski-fronts-cherys-new-for-family-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Robert Lewandowski Fronts CHERY's New \"For Family\" Campaign","og_description":"CHERY has launched a new global TVC starring Robert Lewandowski, the automaker&#8217;s Global Brand Ambassador and one of football&#8217;s most iconic No. 9s. 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