{"id":46894,"date":"2026-07-20T01:07:15","date_gmt":"2026-07-20T01:07:15","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=46894"},"modified":"2026-07-20T01:08:40","modified_gmt":"2026-07-20T01:08:40","slug":"martin-scorsese-francesca-scorsese-and-jason-biggs-lead-lavazzas-family-blend-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/martin-scorsese-francesca-scorsese-and-jason-biggs-lead-lavazzas-family-blend-campaign\/","title":{"rendered":"Martin Scorsese, Francesca Scorsese and Jason Biggs Lead Lavazza&#8217;s &#8220;Family Blend&#8221; Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Lavazza is bringing Hollywood pedigree to its coffee cups. The Italian brand has launched &#8220;Family Blend,&#8221; a five-episode mini-series directed by Francesca Scorsese and starring her father, Oscar winner Martin Scorsese, alongside Jason Biggs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The trailer dropped July 16, with the first of five monthly episodes premiering July 22 on Lavazza&#8217;s global channels. Shot across New York landmarks tied to Martin&#8217;s life, the series follows father and daughter trading memories over coffee, with Biggs adding comic relief. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Family Blend di Lavazza | Martin &amp; Francesca Scorsese | Trailer ufficiale\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/SApD6HNo6rM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Lavazza CMO Carlo Colpo said the project frames coffee as &#8220;a cultural gesture that spans generations,&#8221; continuing the brand&#8217;s &#8220;Pleasure Makes Us Human&#8221; platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Martin and Francesca previously teamed up on a 2024 Squarespace Super Bowl ad, while Martin secured an <a href=\"https:\/\/bookingagentinfo.com\/news\/martin-scorsese-partners-with-ai-firm-black-forest-labs-for-new-creative-initiative\/\" target=\"_blank\" rel=\"noreferrer noopener\">advisory partnership with AI firm Black Forest Labs<\/a> in June 2026. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Lavazza, &#8220;Family Blend&#8221; follows its long run with Steve Carell and John Krasinski, and lands in a summer packed with celebrity beverage tie-ins, including <a href=\"https:\/\/bookingagentinfo.com\/news\/becky-g-teams-up-with-patron-tequila-for-rainwater-project-limited-edition-patron-silver\/\" target=\"_blank\" rel=\"noreferrer noopener\">Becky G&#8217;s new PATR\u00d3N Tequila partnership<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/news\/patrick-mahomes-and-eric-stonestreet-star-in-coors-light-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Patrick Mahomes and Eric Stonestreet&#8217;s Coors Light campaign<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Biggs, still best known for American Pie, recently partnered with Edwards Desserts on a pie-themed campaign, while Francesca continues directing episodes of her father&#8217;s Fox Nation series, The Saints.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is less a straightforward endorsement than a co-production; Lavazza is essentially bankrolling a Scorsese family film and calling it advertising. That&#8217;s a notable shift from typical 30-second spots toward &#8220;prestige&#8221; branded content, betting that narrative depth builds stickier brand affinity than punchlines alone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign also signals something about how legacy directors are monetizing beyond the box office. Martin Scorsese&#8217;s Black Forest Labs deal and now this campaign, both reportedly touched by manager Rick Yorn, suggest a deliberate diversification strategy in his 80s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Francesca, directing her own father in a global ad campaign is a career-legitimizing moment: she&#8217;s no longer just &#8220;Scorsese&#8217;s daughter&#8221; on TikTok; she&#8217;s the one calling &#8220;action.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does hiring a director of Scorsese&#8217;s stature blur the line between advertising and film, and does that distinction matter to viewers anymore? Could father-daughter branded projects become a template for other legacy Hollywood families looking to reach younger audiences?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lavazza is bringing Hollywood pedigree to its coffee cups. The Italian brand has launched &#8220;Family Blend,&#8221; a five-episode mini-series directed by Francesca Scorsese and starring her father, Oscar winner Martin Scorsese, alongside Jason Biggs. The trailer dropped July 16, with the first of five monthly episodes premiering July 22 on Lavazza&#8217;s global channels. Shot across [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,17],"tags":[197],"class_list":["post-46894","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-film-tv","tag-beverages"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Martin Scorsese, Francesca Scorsese and Jason Biggs Lead Lavazza&#039;s &quot;Family Blend&quot; Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/martin-scorsese-francesca-scorsese-and-jason-biggs-lead-lavazzas-family-blend-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Martin Scorsese, Francesca Scorsese and Jason Biggs Lead Lavazza&#039;s &quot;Family Blend&quot; Campaign\" \/>\n<meta property=\"og:description\" content=\"Lavazza is bringing Hollywood pedigree to its coffee cups. The Italian brand has launched &#8220;Family Blend,&#8221; a five-episode mini-series directed by Francesca Scorsese and starring her father, Oscar winner Martin Scorsese, alongside Jason Biggs. The trailer dropped July 16, with the first of five monthly episodes premiering July 22 on Lavazza&#8217;s global channels. 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The Italian brand has launched &#8220;Family Blend,&#8221; a five-episode mini-series directed by Francesca Scorsese and starring her father, Oscar winner Martin Scorsese, alongside Jason Biggs. The trailer dropped July 16, with the first of five monthly episodes premiering July 22 on Lavazza&#8217;s global channels. 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