{"id":46869,"date":"2026-07-19T16:03:04","date_gmt":"2026-07-19T16:03:04","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=46869"},"modified":"2026-07-19T16:11:13","modified_gmt":"2026-07-19T16:11:13","slug":"stray-kids-felix-named-brand-ambassador-for-bb-q-chicken","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/stray-kids-felix-named-brand-ambassador-for-bb-q-chicken\/","title":{"rendered":"Stray Kids&#8217; Felix Named Brand Ambassador for bb.q Chicken"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Stray Kids&#8217; Felix is making his love of Korean fried chicken official. bb.q Chicken, the global Korean fried chicken chain under Genesis BBQ Group, named the 25-year-old Stray Kids member its new brand ambassador, timed to the launch of a Felix-approved menu item: Feel Crunch Chicken.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The flavor pairs a sweet-and-savory caramelized onion sauce with golden crunchy flakes. It soft-launched at select U.S. company-owned stores on July 7 before rolling out nationwide today. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">bb.q says Felix handpicked the flavor himself, drawing on favorites like Crunch Butter Chicken and Jamaica Sotteok Manna Chicken.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Felix has a genuine obsession with bb.q Chicken, which makes him the perfect fit for this brand ambassador role,&#8221; a bb.q spokesperson said, tying the deal to Korean culture&#8217;s growing reach on fast-casual menus.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@bbqchickenokc\/video\/7663557645156109598\" data-video-id=\"7663557645156109598\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@bbqchickenokc\" href=\"https:\/\/www.tiktok.com\/@bbqchickenokc?refer=embed\">@bbqchickenokc<\/a> <p>When K-pop meets Korean fried chicken&#8230; magic happens FELIX x bb.q CHICKEN is officially here! Come try the legendary <a title=\"feelcrunch\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/feelcrunch?refer=embed\">#FeelCrunch<\/a> and tell us your favorite flavor in the comments <a title=\"felix\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/felix?refer=embed\">#FELIX<\/a> <a title=\"straykids\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/straykids?refer=embed\">#StrayKids<\/a> <a title=\"stay\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/stay?refer=embed\">#STAY<\/a> <a title=\"bbqchicken\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bbqchicken?refer=embed\">#BBQChicken<\/a> |Crunch     <\/p> <a target=\"_blank\" title=\"\u266c original sound - bbqchickenokc\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7663557658422627102?refer=embed\">\u266c original sound &#8211; bbqchickenokc<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t Felix and bb.q&#8217;s first handshake. In June 2026, <a href=\"https:\/\/bookingagentinfo.com\/news\/stray-kids-felix-named-global-model-for-bbq-select\/\" target=\"_blank\" rel=\"noreferrer noopener\">bb.q named him its Global Model<\/a>, leaning on his global fanbase to support expansion past 800 stores in 57 countries. bb.q previously ran ambassador campaigns with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/bts\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">BTS<\/a> starting in 2016, so Felix now carries that same K-pop-meets-K-food torch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Felix&#8217;s 2026 has been packed with brand activity. He&#8217;s also a global ambassador for Adidas Originals and fronts a campaign for Gong Cha, all under JYP Entertainment&#8217;s management. On the music side, Stray Kids keep dominating charts, with eight consecutive No. 1 albums on the Billboard 200.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This upgrade, from &#8220;Global Model&#8221; to full brand ambassador in under a month, shows bb.q isn&#8217;t easing into this partnership; it&#8217;s accelerating it. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Felix&#8217;s real, pre-existing fandom for the chain is exactly what makes the deal read as authentic rather than a paycheck cameo, and pairing him with a self-picked menu item only reinforces that.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Will Feel Crunch Chicken drive the kind of sales spike Gong Cha saw from its Felix-inspired drink? How does Felix&#8217;s fast-growing solo brand resume compare to his Stray Kids groupmates&#8217;?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stray Kids&#8217; Felix is making his love of Korean fried chicken official. bb.q Chicken, the global Korean fried chicken chain under Genesis BBQ Group, named the 25-year-old Stray Kids member its new brand ambassador, timed to the launch of a Felix-approved menu item: Feel Crunch Chicken. The flavor pairs a sweet-and-savory caramelized onion sauce with [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,11,20,18,175],"tags":[196],"class_list":["post-46869","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-endorsements","category-k-pop","category-music","category-product-collaborations","tag-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stray Kids&#039; Felix Named Brand Ambassador for bb.q Chicken<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/stray-kids-felix-named-brand-ambassador-for-bb-q-chicken\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stray Kids&#039; Felix Named Brand Ambassador for bb.q Chicken\" \/>\n<meta property=\"og:description\" content=\"Stray Kids&#8217; Felix is making his love of Korean fried chicken official. bb.q Chicken, the global Korean fried chicken chain under Genesis BBQ Group, named the 25-year-old Stray Kids member its new brand ambassador, timed to the launch of a Felix-approved menu item: Feel Crunch Chicken. 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