{"id":46852,"date":"2026-07-19T05:46:29","date_gmt":"2026-07-19T05:46:29","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=46852"},"modified":"2026-07-19T05:46:43","modified_gmt":"2026-07-19T05:46:43","slug":"lionel-messi-and-lamine-yamal-front-adidas-la-final-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-and-lamine-yamal-front-adidas-la-final-campaign\/","title":{"rendered":"Lionel Messi and Lamine Yamal Front Adidas&#8217; &#8220;LA FINAL&#8221; Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Adidas has unveiled &#8220;LA FINAL,&#8221; a movie-poster-inspired campaign ahead of Sunday&#8217;s FIFA World Cup 2026 final between Argentina and Spain at MetLife Stadium in East Rutherford, New Jersey. Adidas frames the match as football&#8217;s biggest story, casting stars from both finalist federations as the leads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Argentina&#8217;s cast is headlined by Lionel Messi, joined by <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/rodrigo-de-paul\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rodrigo De Paul<\/a>, Alexis Mac Allister, and Juli\u00e1n \u00c1lvarez. Spain&#8217;s side is fronted by Lamine Yamal, alongside <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/pau-cubarsi\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pau Cubars\u00ed<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/pedri\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pedri<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/dani-olmo\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dani Olmo<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign spotlights Adidas&#8217;s dual role in the final: kit partner to both federations and Official Match Ball supplier of the tournament.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@adidas\/video\/7664039599076904214\" data-video-id=\"7664039599076904214\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@adidas\" href=\"https:\/\/www.tiktok.com\/@adidas?refer=embed\">@adidas<\/a> <p>popcorn\u2019s out \ud83c\udf7f @Lamine Yamal <a title=\"absolutecinema\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/absolutecinema?refer=embed\">#absolutecinema<\/a> <a title=\"fifaworldcup\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fifaworldcup?refer=embed\">#FIFAWorldCup<\/a> <a title=\"final\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/final?refer=embed\">#final<\/a> <a title=\"spain\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/spain?refer=embed\">#spain<\/a> <a title=\"adidas\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/adidas?refer=embed\">#adidas<\/a> <\/p> <a target=\"_blank\" title=\"\u266c MONTAGEM COMA - ANDROMEDA &#038; elysian.\" href=\"https:\/\/www.tiktok.com\/music\/MONTAGEM-COMA-7507772951459432464?refer=embed\">\u266c MONTAGEM COMA &#8211; ANDROMEDA &#038; elysian.<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The rollout caps a busy tournament for Adidas. As a continuation of the brand&#8217;s global &#8220;Chaos vs Control&#8221; campaign that originally launched back in January 2026, Yamal and Jude Bellingham fronted the storyline as their <a href=\"https:\/\/bookingagentinfo.com\/news\/jude-bellingham-and-lamine-yamal-front-adidas-predator-and-f50-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Predator and F50 boots powered real knockout-stage moments<\/a>, including Bellingham&#8217;s brace against Norway and an unbeaten Spain squad that conceded a goal to Belgium in a tight 2-1 Quarter-final victory.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before that, Adidas turned Brooklyn Bridge Park into a football festival, where <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/david-beckham\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">David Beckham<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/paul-pogba\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Paul Pogba<\/a>. and others <a href=\"https:\/\/bookingagentinfo.com\/news\/david-beckham-paul-pogba-pinkpantheress-and-others-headline-adidas-home-of-soccer-event\/\" target=\"_blank\" rel=\"noreferrer noopener\">headlined its Home of Soccer activation<\/a>, closed out by a concert from <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/pinkpantheress\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">PinkPantheress<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lionel Messi has been an Adidas athlete since January 2006, one of the longest-running partnerships in sports marketing, spanning boot lines, jersey collections, and, most recently, the <a href=\"https:\/\/bookingagentinfo.com\/news\/lionel-messi-teams-up-with-adidas-on-hora-dorada-f50-football-collection\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hora Dorada F50 collection<\/a> and a <a href=\"https:\/\/bookingagentinfo.com\/news\/lionel-messi-teams-up-with-adidas-for-limited-edition-codechaos-golf-shoe\/\" target=\"_blank\" rel=\"noreferrer noopener\">limited-edition CODECHAOS golf shoe<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outside Adidas, Messi has signed on with Beats By Dre, partnered with Duracell on its &#8220;Messi Reboot&#8221; campaign, and teamed up with OpenAI&#8217;s ChatGPT for a football-themed AI push.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lamine Yamal joined the Adidas family in February 2024, switching from Nike in a deal that had the sportswear giants in a bidding war, and was introduced wearing Messi&#8217;s own signature X Crazyfast boot as &#8220;the only player besides Messi himself&#8221; given that honor. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He&#8217;s since fronted the <a href=\"https:\/\/bookingagentinfo.com\/news\/lamine-yamal-unveils-sp5der-x-adidas-f50-formotion-sneaker\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sp5der x Adidas F50 Formotion release<\/a>. Outside Adidas, Yamal&#8217;s recent endorsement roster includes American Eagle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;LA FINAL&#8221; rolls out globally across Adidas&#8217;s channels and key cities as Argentina chase a fourth World Cup title and Spain defend their standing as Europe&#8217;s top-ranked side, with kickoff set for 3 p.m. ET.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is Adidas closing the loop on a month-long narrative rather than starting a new one; Messi and Yamal have effectively been the brand&#8217;s World Cup protagonists since the group stage, and &#8220;LA FINAL&#8221; is the payoff shot. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is also a passing-of-the-torch moment dressed up as marketing: Yamal, who idolized Messi growing up and now wears his mentor&#8217;s old No. 10 at Barcelona, shares top billing with him on the biggest possible stage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does putting Messi and Yamal on the same poster read as a torch-passing moment? With both federations under the same sponsor, does &#8220;LA FINAL&#8221; undercut the country-vs-country rivalry it&#8217;s trying to sell? Could this be Messi&#8217;s last World Cup final campaign for Adidas, and does that add emotional weight to the rollout?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adidas has unveiled &#8220;LA FINAL,&#8221; a movie-poster-inspired campaign ahead of Sunday&#8217;s FIFA World Cup 2026 final between Argentina and Spain at MetLife Stadium in East Rutherford, New Jersey. Adidas frames the match as football&#8217;s biggest story, casting stars from both finalist federations as the leads. Argentina&#8217;s cast is headlined by Lionel Messi, joined by Rodrigo [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,11,26,15],"tags":[],"class_list":["post-46852","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-endorsements","category-soccer","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lionel Messi and Lamine Yamal Front Adidas&#039; &quot;LA FINAL&quot; Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/lionel-messi-and-lamine-yamal-front-adidas-la-final-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lionel Messi and Lamine Yamal Front Adidas&#039; &quot;LA FINAL&quot; Campaign\" \/>\n<meta property=\"og:description\" content=\"Adidas has unveiled &#8220;LA FINAL,&#8221; a movie-poster-inspired campaign ahead of Sunday&#8217;s FIFA World Cup 2026 final between Argentina and Spain at MetLife Stadium in East Rutherford, New Jersey. Adidas frames the match as football&#8217;s biggest story, casting stars from both finalist federations as the leads. 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Argentina&#8217;s cast is headlined by Lionel Messi, joined by Rodrigo [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-and-lamine-yamal-front-adidas-la-final-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-07-19T05:46:29+00:00","article_modified_time":"2026-07-19T05:46:43+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-and-lamine-yamal-front-adidas-la-final-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-and-lamine-yamal-front-adidas-la-final-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Lionel Messi and Lamine Yamal Front Adidas&#8217; &#8220;LA FINAL&#8221; Campaign","datePublished":"2026-07-19T05:46:29+00:00","dateModified":"2026-07-19T05:46:43+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-and-lamine-yamal-front-adidas-la-final-campaign\/"},"wordCount":516,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Brand Ambassador","Campaigns","Endorsement Deals","Soccer","Sports"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/lionel-messi-and-lamine-yamal-front-adidas-la-final-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-and-lamine-yamal-front-adidas-la-final-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-and-lamine-yamal-front-adidas-la-final-campaign\/","name":"Lionel Messi and Lamine Yamal Front Adidas' \"LA FINAL\" Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-07-19T05:46:29+00:00","dateModified":"2026-07-19T05:46:43+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-and-lamine-yamal-front-adidas-la-final-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/lionel-messi-and-lamine-yamal-front-adidas-la-final-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/lionel-messi-and-lamine-yamal-front-adidas-la-final-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Lionel Messi and Lamine Yamal Front Adidas&#8217; &#8220;LA FINAL&#8221; Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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