{"id":46828,"date":"2026-07-18T15:16:52","date_gmt":"2026-07-18T15:16:52","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=46828"},"modified":"2026-07-18T15:19:07","modified_gmt":"2026-07-18T15:19:07","slug":"gracie-abrams-named-the-face-of-chanels-coco-mademoiselle-crush-absolu","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/gracie-abrams-named-the-face-of-chanels-coco-mademoiselle-crush-absolu\/","title":{"rendered":"Gracie Abrams Named the Face of Chanel&#8217;s Coco Mademoiselle Crush Absolu"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Chanel has named <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/gracie-abrams\/\">Gracie Abrams<\/a> the face of Coco Mademoiselle Crush Absolu, the house announced on July 15. It&#8217;s the first new addition to the fragrance line in six years, created by in-house perfumer Olivier Polge. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The scent opens with grapefruit and lychee, moves into a rose-and-jasmine heart, and settles into patchouli, vanilla, and vetiver. &#8220;It&#8217;s unreal to be the new face of Coco Mademoiselle, I feel an immense sense of pride,&#8221; Abrams said in Chanel&#8217;s release. The fragrance and campaign arrive August 19.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The new face of COCO MADEMOISELLE CRUSH ABSOLU.\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/S360z6SAdg0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign builds on a relationship years in the making. Abrams became a Chanel house ambassador in 2024 and <a href=\"https:\/\/bookingagentinfo.com\/news\/gracie-abrams-fronts-chanels-coco-crush-summer-2026-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">fronted the Coco Crush jewelry line&#8217;s summer push<\/a>. She also serves as the global face of Hourglass Cosmetics and has endorsed Pandora.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Coco Mademoiselle has a storied ambassador history. <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/keira-knightley\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Keira Knightley<\/a> wore the crown for years, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/margot-robbie\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Margot Robbie<\/a> fronts Chanel No. 5. On the men&#8217;s side, Chanel tapped <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jacob-elordi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jacob Elordi<\/a> as the <a href=\"https:\/\/bookingagentinfo.com\/news\/jacob-elordi-fronts-cinematic-bleu-de-chanel-lexclusif-campaign-for-chanel\/\" target=\"_blank\" rel=\"noreferrer noopener\">new face of Bleu de Chanel L&#8217;Exclusif<\/a> this spring.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Abrams arrives at a career peak. Her third album, <em>Daughter From Hell<\/em>, dropped July 17, following &#8220;That&#8217;s So True&#8221; and an AMA win for New Artist of the Year. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She&#8217;s also joining a wave of musicians crossing into fragrance: <a href=\"https:\/\/bookingagentinfo.com\/news\/megan-moroney-launches-calliope-fragrance-with-scent-beauty\/\" target=\"_blank\" rel=\"noreferrer noopener\">Megan Moroney just launched her own scent with Scent Beauty<\/a> as she heads into The Look at My Life Tour this December.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chanel isn&#8217;t just borrowing Abrams&#8217; fame for a season; it&#8217;s been layering her into the house across jewelry, ready-to-wear, and now fragrance since 2024. That&#8217;s a slower, more deliberate build than a splashy one-off signing, and it signals Chanel sees her as a long-term &#8220;\u00e9g\u00e9rie,&#8221; not a trend hire. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The timing also isn&#8217;t accidental: landing two days before her album dropped gives both moments a shared spotlight. Zoom out, and Abrams joins a growing 2026 trend of musicians (across pop, country, and beyond) treating fragrance as the new merch drop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does stacking one star across multiple product lines within a single house build more brand equity than a splashy single-campaign deal? As more artists launch their own personal scents, does fronting a legacy fragrance like Coco Mademoiselle still carry more prestige than founding your own?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chanel has named Gracie Abrams the face of Coco Mademoiselle Crush Absolu, the house announced on July 15. It&#8217;s the first new addition to the fragrance line in six years, created by in-house perfumer Olivier Polge. The scent opens with grapefruit and lychee, moves into a rose-and-jasmine heart, and settles into patchouli, vanilla, and vetiver. [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,12,14,11,17,18],"tags":[],"class_list":["post-46828","post","type-post","status-publish","format-standard","hentry","category-beauty","category-brand-ambassador","category-campaigns","category-endorsements","category-film-tv","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gracie Abrams Named the Face of Chanel&#039;s Coco Mademoiselle Crush Absolu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/gracie-abrams-named-the-face-of-chanels-coco-mademoiselle-crush-absolu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gracie Abrams Named the Face of Chanel&#039;s Coco Mademoiselle Crush Absolu\" \/>\n<meta property=\"og:description\" content=\"Chanel has named Gracie Abrams the face of Coco Mademoiselle Crush Absolu, the house announced on July 15. It&#8217;s the first new addition to the fragrance line in six years, created by in-house perfumer Olivier Polge. The scent opens with grapefruit and lychee, moves into a rose-and-jasmine heart, and settles into patchouli, vanilla, and vetiver. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/gracie-abrams-named-the-face-of-chanels-coco-mademoiselle-crush-absolu\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-18T15:16:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-18T15:19:07+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gracie Abrams Named the Face of Chanel's Coco Mademoiselle Crush Absolu","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/gracie-abrams-named-the-face-of-chanels-coco-mademoiselle-crush-absolu\/","og_locale":"en_US","og_type":"article","og_title":"Gracie Abrams Named the Face of Chanel's Coco Mademoiselle Crush Absolu","og_description":"Chanel has named Gracie Abrams the face of Coco Mademoiselle Crush Absolu, the house announced on July 15. It&#8217;s the first new addition to the fragrance line in six years, created by in-house perfumer Olivier Polge. The scent opens with grapefruit and lychee, moves into a rose-and-jasmine heart, and settles into patchouli, vanilla, and vetiver. [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/gracie-abrams-named-the-face-of-chanels-coco-mademoiselle-crush-absolu\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-07-18T15:16:52+00:00","article_modified_time":"2026-07-18T15:19:07+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/gracie-abrams-named-the-face-of-chanels-coco-mademoiselle-crush-absolu\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/gracie-abrams-named-the-face-of-chanels-coco-mademoiselle-crush-absolu\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Gracie Abrams Named the Face of Chanel&#8217;s Coco Mademoiselle Crush Absolu","datePublished":"2026-07-18T15:16:52+00:00","dateModified":"2026-07-18T15:19:07+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/gracie-abrams-named-the-face-of-chanels-coco-mademoiselle-crush-absolu\/"},"wordCount":388,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Beauty","Brand Ambassador","Campaigns","Endorsement Deals","Film\/TV","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/gracie-abrams-named-the-face-of-chanels-coco-mademoiselle-crush-absolu\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/gracie-abrams-named-the-face-of-chanels-coco-mademoiselle-crush-absolu\/","url":"https:\/\/bookingagentinfo.com\/news\/gracie-abrams-named-the-face-of-chanels-coco-mademoiselle-crush-absolu\/","name":"Gracie Abrams Named the Face of Chanel's Coco Mademoiselle Crush Absolu","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-07-18T15:16:52+00:00","dateModified":"2026-07-18T15:19:07+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/gracie-abrams-named-the-face-of-chanels-coco-mademoiselle-crush-absolu\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/gracie-abrams-named-the-face-of-chanels-coco-mademoiselle-crush-absolu\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/gracie-abrams-named-the-face-of-chanels-coco-mademoiselle-crush-absolu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Gracie Abrams Named the Face of Chanel&#8217;s Coco Mademoiselle Crush Absolu"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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