{"id":46783,"date":"2026-07-18T07:49:06","date_gmt":"2026-07-18T07:49:06","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=46783"},"modified":"2026-07-18T07:53:05","modified_gmt":"2026-07-18T07:53:05","slug":"victor-wembanyama-partners-with-nike-atelier-for-custom-total-90-collection-launch","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/victor-wembanyama-partners-with-nike-atelier-for-custom-total-90-collection-launch\/","title":{"rendered":"Victor Wembanyama Partners With Nike Atelier for Custom Total 90 Collection Launch"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Nike Atelier has tapped Victor Wembanyama for its newest athlete capsule, pairing the San Antonio Spurs center with a soccer-inspired remake of the Total 90 boot. Preorders open July 20, 2026, through Nike SNKRS, The Broken Arm and Dover Street Market in Paris, and Nike&#8217;s flagship stores in New York.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The headline piece, the Atelier Total 90, reworks the Total 90 Laser III from the 2000s into a tonal white lifestyle sneaker with a folded tongue and a translucent Air Max-style sole, expected to retail around $470. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The capsule also adds a bespoke LenoWoven jacket, built from a cotton-yarn adaptation of material Nike originally developed for football boots.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@allusiveallure2\/video\/7662621514256157983\" data-video-id=\"7662621514256157983\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@allusiveallure2\" href=\"https:\/\/www.tiktok.com\/@allusiveallure2?refer=embed\">@allusiveallure2<\/a> <p>Wemby x Nike NEW CAMPAIGN!  <a title=\"nike\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/nike?refer=embed\">#Nike<\/a> <a title=\"wemby\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/wemby?refer=embed\">#Wemby<\/a> <a title=\"atelier\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/atelier?refer=embed\">#atelier<\/a> <a title=\"victorwembanyama\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/victorwembanyama?refer=embed\">#victorwembanyama<\/a> <a title=\"nba\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/nba?refer=embed\">#nba<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - AllusiveAllure\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7662621536234310431?refer=embed\">\u266c original sound &#8211; AllusiveAllure<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The 7-foot-4 star, who needs custom tailoring since standard sizing doesn&#8217;t fit him, has been a Nike athlete since 2023 via the brand&#8217;s &#8220;Winning Isn&#8217;t for Everyone&#8221; campaign, making Total 90 his most personal Swoosh collaboration yet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He joins an exclusive shortlist of athletes given the custom Atelier treatment. Following tennis champion <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jannik-sinner\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jannik Sinner&#8217;s<\/a> initial launch and a <a href=\"https:\/\/bookingagentinfo.com\/news\/desire-doue-fronts-nike-atelier-merc-premium-boot-launch\/\" target=\"_blank\" rel=\"noreferrer noopener\">recent Mercurial-themed capsule for PSG winger D\u00e9sir\u00e9 Dou\u00e9<\/a>, Wembanyama becomes the latest global star to front the luxury line.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nike has leaned hard into basketball too, recently locking in projected No. 1 draft pick <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/aj-dybantsa\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">AJ Dybantsa<\/a> on a <a href=\"https:\/\/bookingagentinfo.com\/news\/aj-dybantsa-teams-up-with-nike-for-signature-logo-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">multi-year extension built around his signature logo<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Nike, Atelier has become a way to give select athletes couture-level treatment instead of a standard signature line, and putting Wembanyama&#8217;s outsized frame at the center of a soccer boot bets that his crossover appeal reaches well past the NBA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t Nike testing the waters with Wembanyama; it&#8217;s building on a relationship that&#8217;s already three years deep. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What&#8217;s notable is the category jump: instead of another basketball shoe, Nike is putting its tallest star behind a <em>soccer<\/em> boot, treating Atelier less like merch and more like a rotating &#8220;face of the moment&#8221; program. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Combined with the Dou\u00e9 and Dybantsa moves, Nike looks like it&#8217;s assembling its next generation of global crossover stars while its veteran roster ages out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does dressing a basketball player in soccer gear signal that Nike sees Wembanyama&#8217;s appeal as bigger than any one sport? Could the Total 90&#8217;s design hint at more sport-blending Atelier drops down the line?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nike Atelier has tapped Victor Wembanyama for its newest athlete capsule, pairing the San Antonio Spurs center with a soccer-inspired remake of the Total 90 boot. Preorders open July 20, 2026, through Nike SNKRS, The Broken Arm and Dover Street Market in Paris, and Nike&#8217;s flagship stores in New York. The headline piece, the Atelier [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,12,14,11,24,15],"tags":[],"class_list":["post-46783","post","type-post","status-publish","format-standard","hentry","category-basketball","category-brand-ambassador","category-campaigns","category-endorsements","category-fashion","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Victor Wembanyama Partners With Nike Atelier for Custom Total 90 Collection Launch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/victor-wembanyama-partners-with-nike-atelier-for-custom-total-90-collection-launch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Victor Wembanyama Partners With Nike Atelier for Custom Total 90 Collection Launch\" \/>\n<meta property=\"og:description\" content=\"Nike Atelier has tapped Victor Wembanyama for its newest athlete capsule, pairing the San Antonio Spurs center with a soccer-inspired remake of the Total 90 boot. 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Preorders open July 20, 2026, through Nike SNKRS, The Broken Arm and Dover Street Market in Paris, and Nike&#8217;s flagship stores in New York. The headline piece, the Atelier [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/victor-wembanyama-partners-with-nike-atelier-for-custom-total-90-collection-launch\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-07-18T07:49:06+00:00","article_modified_time":"2026-07-18T07:53:05+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/victor-wembanyama-partners-with-nike-atelier-for-custom-total-90-collection-launch\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/victor-wembanyama-partners-with-nike-atelier-for-custom-total-90-collection-launch\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Victor Wembanyama Partners With Nike Atelier for Custom Total 90 Collection Launch","datePublished":"2026-07-18T07:49:06+00:00","dateModified":"2026-07-18T07:53:05+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/victor-wembanyama-partners-with-nike-atelier-for-custom-total-90-collection-launch\/"},"wordCount":387,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Basketball","Brand Ambassador","Campaigns","Endorsement Deals","Fashion","Sports"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/victor-wembanyama-partners-with-nike-atelier-for-custom-total-90-collection-launch\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/victor-wembanyama-partners-with-nike-atelier-for-custom-total-90-collection-launch\/","url":"https:\/\/bookingagentinfo.com\/news\/victor-wembanyama-partners-with-nike-atelier-for-custom-total-90-collection-launch\/","name":"Victor Wembanyama Partners With Nike Atelier for Custom Total 90 Collection Launch","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-07-18T07:49:06+00:00","dateModified":"2026-07-18T07:53:05+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/victor-wembanyama-partners-with-nike-atelier-for-custom-total-90-collection-launch\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/victor-wembanyama-partners-with-nike-atelier-for-custom-total-90-collection-launch\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/victor-wembanyama-partners-with-nike-atelier-for-custom-total-90-collection-launch\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Victor Wembanyama Partners With Nike Atelier for Custom Total 90 Collection Launch"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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