{"id":46611,"date":"2026-07-15T15:18:32","date_gmt":"2026-07-15T15:18:32","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=46611"},"modified":"2026-07-15T15:18:46","modified_gmt":"2026-07-15T15:18:46","slug":"nicholas-braun-makes-directorial-debut-with-shinola-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/nicholas-braun-makes-directorial-debut-with-shinola-campaign\/","title":{"rendered":"Nicholas Braun Makes Directorial Debut With Shinola Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Nicholas Braun has stepped behind the camera for his commercial directorial debut, co-directing &#8220;The Restaurant,&#8221; the centerpiece film of Shinola\u2019s first full brand platform campaign, &#8220;On Shinola Time&#8221;. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Relaunching the 2013 Runwell, the flagship watch that anchored Shinola&#8217;s watchmaking business, the campaign was developed alongside London-based creative agency GentleForces, which co-directed with Braun and secured its first major U.S. client win in the process. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Photographer Brian Karlsson shot the companion still images for the campaign, which follows Braun through an anxious, tension-filled date night before he ultimately confronts the source of his stress: his wristwatch.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Set The Pace | The Next Chapter of Runwell\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/C_qpqArA2ZE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This collaboration represents a significant step for Shinola, though it is not the brand&#8217;s first time working with celebrity talent. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While the Detroit-based company has historically built its identity around local manufacturing, they have previously collaborated with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/luke-wilson\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Luke Wilson<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/alice-cooper\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alice Cooper<\/a> and recently featured <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/molly-shannon\/\" target=\"_blank\" rel=\"noreferrer noopener\">Molly Shannon<\/a> in their Gilda Radner &#8220;Great American Series&#8221; launch earlier this month. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Braun, the directorial credit marks a deeper creative evolution following his on-camera work fronting Bonobos\u2019 &#8220;Still the Best Seat in Town&#8221; chino campaign and modeling for the Rimowa Original Backpack launch, both in February 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nicholas Braun\u2019s busy run also includes his role as Officer Tim Derry in the Amazon MGM feature film <em>The Sheep Detectives<\/em>, which hit theaters in May 2026, following his Off-Broadway stage debut in <em>Gruesome Playground Injuries<\/em> at the Lucille Lortel Theatre in late 2025. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Much like <a href=\"https:\/\/bookingagentinfo.com\/news\/chase-b-named-first-ever-creative-director-for-lids\/\" target=\"_blank\" rel=\"noreferrer noopener\">DJ and producer Chase B stepping into a Creative Director role at Lids<\/a> in March 2026, or <a href=\"https:\/\/bookingagentinfo.com\/news\/harrison-ford-teams-up-with-glenmorangie-for-cinematic-whisky-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Harrison Ford co-developing a limited-edition single malt Scotch with Glenmorangie<\/a> in May 2026, Braun\u2019s behind-the-scenes work highlights how modern brands are increasingly trading standard endorsements for genuine creative equity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nicholas Braun\u2019s co-directing credit marks a clear shift toward creative equity over passive celebrity endorsement. Modern audiences are tired of traditional, hollow &#8220;billboard&#8221; ads, and this deal shows brands are now willing to hand over the creative keys to gain genuine, talent-driven authenticity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Braun&#8217;s jump from &#8220;guy who wears the watch&#8221; to actual director fits a pattern of brands treating talent as creative partners instead of billboards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And for GentleForces, landing Shinola as a debut U.S. client is a real coup. proof an indie London shop can win American accounts on strategy over scale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does directing the ad make Braun&#8217;s involvement feel more authentic than a typical celebrity endorsement? Could this open the door to more filmmaking work for Braun beyond acting?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nicholas Braun has stepped behind the camera for his commercial directorial debut, co-directing &#8220;The Restaurant,&#8221; the centerpiece film of Shinola\u2019s first full brand platform campaign, &#8220;On Shinola Time&#8221;. Relaunching the 2013 Runwell, the flagship watch that anchored Shinola&#8217;s watchmaking business, the campaign was developed alongside London-based creative agency GentleForces, which co-directed with Braun and secured [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,24,17],"tags":[],"class_list":["post-46611","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-fashion","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nicholas Braun Makes Directorial Debut With Shinola Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/nicholas-braun-makes-directorial-debut-with-shinola-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nicholas Braun Makes Directorial Debut With Shinola Campaign\" \/>\n<meta property=\"og:description\" content=\"Nicholas Braun has stepped behind the camera for his commercial directorial debut, co-directing &#8220;The Restaurant,&#8221; the centerpiece film of Shinola\u2019s first full brand platform campaign, &#8220;On Shinola Time&#8221;. Relaunching the 2013 Runwell, the flagship watch that anchored Shinola&#8217;s watchmaking business, the campaign was developed alongside London-based creative agency GentleForces, which co-directed with Braun and secured [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/nicholas-braun-makes-directorial-debut-with-shinola-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-15T15:18:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-15T15:18:46+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nicholas Braun Makes Directorial Debut With Shinola Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/nicholas-braun-makes-directorial-debut-with-shinola-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Nicholas Braun Makes Directorial Debut With Shinola Campaign","og_description":"Nicholas Braun has stepped behind the camera for his commercial directorial debut, co-directing &#8220;The Restaurant,&#8221; the centerpiece film of Shinola\u2019s first full brand platform campaign, &#8220;On Shinola Time&#8221;. Relaunching the 2013 Runwell, the flagship watch that anchored Shinola&#8217;s watchmaking business, the campaign was developed alongside London-based creative agency GentleForces, which co-directed with Braun and secured [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/nicholas-braun-makes-directorial-debut-with-shinola-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-07-15T15:18:32+00:00","article_modified_time":"2026-07-15T15:18:46+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/nicholas-braun-makes-directorial-debut-with-shinola-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/nicholas-braun-makes-directorial-debut-with-shinola-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Nicholas Braun Makes Directorial Debut With Shinola Campaign","datePublished":"2026-07-15T15:18:32+00:00","dateModified":"2026-07-15T15:18:46+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/nicholas-braun-makes-directorial-debut-with-shinola-campaign\/"},"wordCount":425,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Fashion","Film\/TV"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/nicholas-braun-makes-directorial-debut-with-shinola-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/nicholas-braun-makes-directorial-debut-with-shinola-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/nicholas-braun-makes-directorial-debut-with-shinola-campaign\/","name":"Nicholas Braun Makes Directorial Debut With Shinola Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-07-15T15:18:32+00:00","dateModified":"2026-07-15T15:18:46+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/nicholas-braun-makes-directorial-debut-with-shinola-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/nicholas-braun-makes-directorial-debut-with-shinola-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/nicholas-braun-makes-directorial-debut-with-shinola-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Nicholas Braun Makes Directorial Debut With Shinola Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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