{"id":46588,"date":"2026-07-15T12:23:39","date_gmt":"2026-07-15T12:23:39","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=46588"},"modified":"2026-07-15T12:23:51","modified_gmt":"2026-07-15T12:23:51","slug":"hailey-bieber-partners-with-gap-on-limited-edition-the-hailey-jean-collection","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-partners-with-gap-on-limited-edition-the-hailey-jean-collection\/","title":{"rendered":"Hailey Bieber Partners With Gap on Limited-Edition &#8220;The Hailey Jean&#8221; Collection"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Hailey Bieber is putting her stamp on Gap&#8217;s denim aisle. The model and Rhode founder has partnered with Gap on &#8220;The Hailey Jean,&#8221; a limited-edition capsule launching July 16 on Gap.com and in select stores across the U.S., Canada, the U.K., France, and Japan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The two-fit collection reworks Gap&#8217;s relaxed silhouettes, the Extra Baggy Jean and the &#8217;90s Low-Rise Loose, based on vintage Gap styles Bieber already owns. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each $89 pair comes in three washes, with custom &#8220;1996&#8221; hardware marking her birth year and her signature printed inside the pocket lining. The Low-Rise Loose is sold exclusively online.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Hailey Jean. Coming soon.\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/5_dIEh3NFVw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Gap has been a part of my wardrobe since I was a kid, so this came together very organically,&#8221; Bieber said in a statement, crediting &#8217;90s style as inspiration for both the collection and its campaign, shot by photographer Mario Sorrenti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The drop caps a packed year of fashion bookings for Bieber, who recently fronted <a href=\"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-partners-with-calzedonia-for-retro-inspired-summer-swim-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Calzedonia&#8217;s retro-inspired swim campaign<\/a> and joined the <a href=\"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-partners-with-skims-for-everyday-cotton-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">SKIMS Everyday Cotton lineup<\/a>, following her spring debut fronting <a href=\"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-partners-with-alaia-for-summer-fall-2026-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ala\u00efa&#8217;s Archetypes campaign<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Gap, the tie-up extends a run of celebrity-driven capsules amid the brand&#8217;s ongoing turnaround, following a sold-out collection with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/victoria-beckham\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Victoria Beckham<\/a> earlier this year and past campaigns with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/katseye\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">KATSEYE<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/troye-sivan\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Troye Sivan<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t a rented face; Bieber reportedly helped shape the design, merchandising, and marketing of the drop, which puts her closer to collaborator than spokesperson. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s also Gap&#8217;s latest bet that &#8217;90s nostalgia and relaxed denim can keep driving its comeback, a strategy that&#8217;s already paid off with Victoria Beckham. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And with SKIMS, Calzedonia, and Ala\u00efa all landing in the same year, Bieber is proving she can bounce between mass-market and high fashion without losing her cultural pull.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does Bieber&#8217;s hands-on design role make this feel more authentic than a typical celebrity tie-in? Will this capsule move the needle for Gap the way Victoria Beckham&#8217;s did?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hailey Bieber is putting her stamp on Gap&#8217;s denim aisle. The model and Rhode founder has partnered with Gap on &#8220;The Hailey Jean,&#8221; a limited-edition capsule launching July 16 on Gap.com and in select stores across the U.S., Canada, the U.K., France, and Japan. The two-fit collection reworks Gap&#8217;s relaxed silhouettes, the Extra Baggy Jean [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,24,17],"tags":[],"class_list":["post-46588","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-fashion","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hailey Bieber Partners With Gap on Limited-Edition &quot;The Hailey Jean&quot; Collection<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-partners-with-gap-on-limited-edition-the-hailey-jean-collection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hailey Bieber Partners With Gap on Limited-Edition &quot;The Hailey Jean&quot; Collection\" \/>\n<meta property=\"og:description\" content=\"Hailey Bieber is putting her stamp on Gap&#8217;s denim aisle. The model and Rhode founder has partnered with Gap on &#8220;The Hailey Jean,&#8221; a limited-edition capsule launching July 16 on Gap.com and in select stores across the U.S., Canada, the U.K., France, and Japan. The two-fit collection reworks Gap&#8217;s relaxed silhouettes, the Extra Baggy Jean [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-partners-with-gap-on-limited-edition-the-hailey-jean-collection\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-15T12:23:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-15T12:23:51+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hailey Bieber Partners With Gap on Limited-Edition \"The Hailey Jean\" Collection","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-partners-with-gap-on-limited-edition-the-hailey-jean-collection\/","og_locale":"en_US","og_type":"article","og_title":"Hailey Bieber Partners With Gap on Limited-Edition \"The Hailey Jean\" Collection","og_description":"Hailey Bieber is putting her stamp on Gap&#8217;s denim aisle. The model and Rhode founder has partnered with Gap on &#8220;The Hailey Jean,&#8221; a limited-edition capsule launching July 16 on Gap.com and in select stores across the U.S., Canada, the U.K., France, and Japan. The two-fit collection reworks Gap&#8217;s relaxed silhouettes, the Extra Baggy Jean [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-partners-with-gap-on-limited-edition-the-hailey-jean-collection\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-07-15T12:23:39+00:00","article_modified_time":"2026-07-15T12:23:51+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-partners-with-gap-on-limited-edition-the-hailey-jean-collection\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-partners-with-gap-on-limited-edition-the-hailey-jean-collection\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Hailey Bieber Partners With Gap on Limited-Edition &#8220;The Hailey Jean&#8221; Collection","datePublished":"2026-07-15T12:23:39+00:00","dateModified":"2026-07-15T12:23:51+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-partners-with-gap-on-limited-edition-the-hailey-jean-collection\/"},"wordCount":343,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Fashion","Film\/TV"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/hailey-bieber-partners-with-gap-on-limited-edition-the-hailey-jean-collection\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-partners-with-gap-on-limited-edition-the-hailey-jean-collection\/","url":"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-partners-with-gap-on-limited-edition-the-hailey-jean-collection\/","name":"Hailey Bieber Partners With Gap on Limited-Edition \"The Hailey Jean\" Collection","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-07-15T12:23:39+00:00","dateModified":"2026-07-15T12:23:51+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-partners-with-gap-on-limited-edition-the-hailey-jean-collection\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/hailey-bieber-partners-with-gap-on-limited-edition-the-hailey-jean-collection\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/hailey-bieber-partners-with-gap-on-limited-edition-the-hailey-jean-collection\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Hailey Bieber Partners With Gap on Limited-Edition &#8220;The Hailey Jean&#8221; Collection"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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