{"id":46577,"date":"2026-07-15T09:58:19","date_gmt":"2026-07-15T09:58:19","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=46577"},"modified":"2026-07-15T09:58:31","modified_gmt":"2026-07-15T09:58:31","slug":"justin-flom-fronts-great-clips-back-to-school-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/justin-flom-fronts-great-clips-back-to-school-campaign\/","title":{"rendered":"Justin Flom Fronts Great Clips&#8217; Back-to-School Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Great Clips, the world&#8217;s largest salon brand, has tapped Las Vegas-based magician and social creator Justin Flom to headline its 2026 back-to-school campaign, announced July 14. The push centers on showing parents how the Great Clips app can turn one more back-to-school errand into an easy win.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the campaign&#8217;s centerpiece video, Flom, known for the elaborate optical illusions and physical gags built into his Las Vegas &#8220;Fun House,&#8221; appears with his two daughters to make the case that skipping the haircut wait doesn&#8217;t take a magic trick, just Online Check-In, which lets parents check in multiple family members at once, view real-time wait times, and get notified when it&#8217;s their turn.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Now You See the Chaos\u2026 Now You Don\u2019t Thanks to the Great Clips App \ud83d\udcf1\u2728\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/7WGiR5oQZY8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Our goal is to help families spend less time waiting and more time doing what matters during one of the busiest seasons of the year,&#8221; said Traci Elder, Great Clips&#8217; VP of Marketing and Communications, in the campaign announcement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Flom joins a rotating cast of family creators fronting the campaign across the U.S. and Canada. It&#8217;s the kind of creator-led play that&#8217;s become standard across back-to-school marketing this year: <a href=\"https:\/\/bookingagentinfo.com\/news\/deja-clark-stars-in-aeropostales-intern-diaries-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">A\u00e9ropostale recently turned to TikTok star and real-life A\u00e9ropostale intern D\u00e9j\u00e0 Clark<\/a> for its &#8220;Intern Diaries&#8221; series, while <a href=\"https:\/\/bookingagentinfo.com\/news\/djmariio-partners-with-gillettelabs-for-body-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gillette leaned on Spanish creator DJMaRiiO<\/a> to launch GilletteLabs Body overseas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Great Clips also confirmed a new Live Updates feature launching July 20, pushing real-time check-in status and estimated wait times directly to lock screens on iOS and Android. The app has now surpassed 27 million downloads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This marks Flom&#8217;s first known partnership with Great Clips, and his first major campaign in the hair-care space, adding to a commercial resume that has previously included Coca-Cola, American Airlines, and Kellogg&#8217;s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Great Clips is betting on relatability over celebrity wattage. Flom isn&#8217;t a traditional spokesperson; he&#8217;s a creator whose whole audience already trusts him doing &#8220;everyday magic,&#8221; which maps neatly onto an app pitched as the real trick behind a stress-free haircut.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is Great Clips&#8217; third straight year opening back-to-school season with a well-known face, after <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/joey-fatone\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Joey Fatone<\/a> fronted the 2024 push and TikTok&#8217;s &#8220;Costco Guys&#8221; duo <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/a-j-big-justice\/\" target=\"_blank\" rel=\"noreferrer noopener\">A.J. and Big Justice<\/a> led 2025&#8217;s campaign, suggesting the brand sees star power as a proven way to cut through a crowded season.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Flom, it&#8217;s a rare mainstream retail deal outside his usual late-night and awards-show circuit, and a sign that family-friendly creators are increasingly landing campaigns once reserved for actors or athletes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does swapping in family creators over athletes and pop stars actually move app downloads, or is it mostly a play for social reach? Will Great Clips stick with a brand-new face every back-to-school season, or could Flom return for a multi-year run?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Great Clips, the world&#8217;s largest salon brand, has tapped Las Vegas-based magician and social creator Justin Flom to headline its 2026 back-to-school campaign, announced July 14. The push centers on showing parents how the Great Clips app can turn one more back-to-school errand into an easy win. In the campaign&#8217;s centerpiece video, Flom, known for [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,12,14,22,11],"tags":[],"class_list":["post-46577","post","type-post","status-publish","format-standard","hentry","category-beauty","category-brand-ambassador","category-campaigns","category-digital","category-endorsements"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Justin Flom Fronts Great Clips&#039; Back-to-School Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/justin-flom-fronts-great-clips-back-to-school-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Justin Flom Fronts Great Clips&#039; Back-to-School Campaign\" \/>\n<meta property=\"og:description\" content=\"Great Clips, the world&#8217;s largest salon brand, has tapped Las Vegas-based magician and social creator Justin Flom to headline its 2026 back-to-school campaign, announced July 14. 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The push centers on showing parents how the Great Clips app can turn one more back-to-school errand into an easy win. 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