{"id":46573,"date":"2026-07-15T09:40:09","date_gmt":"2026-07-15T09:40:09","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=46573"},"modified":"2026-07-15T09:40:23","modified_gmt":"2026-07-15T09:40:23","slug":"teddy-swims-teams-up-with-white-claw-for-limited-edition-merch-collection","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/teddy-swims-teams-up-with-white-claw-for-limited-edition-merch-collection\/","title":{"rendered":"Teddy Swims Teams Up With White Claw for Limited-Edition Merch Collection"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">White Claw and Teddy Swims want you to float through summer in style. On July 14, 2026, the hard seltzer brand and the two-time GRAMMY-nominated singer unveiled their first-ever collaborative merch collection, headlined by The Floatmate, a bear-shaped pool floatie built for group hangs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Priced at $85, the floatie includes a center cooler, built-in can holders, an electric pump, and a waterproof Bluetooth speaker. It&#8217;s joined by a limited-edition $65 hoodie and $45 T-shirt, both featuring Swims&#8217; signature look. Everything drops Thursday, July 16 at 9 a.m. ET on merch.whiteclaw.com, while supplies last.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The drop extends the pair&#8217;s year-long partnership, which began last spring when <a href=\"https:\/\/bookingagentinfo.com\/news\/teddy-swims-partners-with-white-claw-on-grab-life-by-the-claw-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Teddy Swims and White Claw first teamed up on the brand&#8217;s &#8220;Grab Life By The Claw&#8221; campaign<\/a>. That deal is rooted in White Claw&#8217;s Social Refresh Report, research showing most people would trade social media time for real connection. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The theme continues this Labor Day weekend with a private White Claw Sessions acoustic performance at Surf Lodge in the Hamptons.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Swims arrives at a career peak. His Diamond-certified &#8220;Lose Control&#8221; spent 112 weeks on the Billboard Hot 100, and he recently released &#8220;Mr. Know It All&#8221; via Warner Records. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He&#8217;s booked for Stagecoach, BottleRock, Bonnaroo, and Lollapalooza Berlin ahead of his 30-plus-date arena run, The Ugly Tour, launching in September.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beverage-meets-merch tie-ins are having a moment. <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/post-malone\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Post Malone<\/a> recently <a href=\"https:\/\/bookingagentinfo.com\/news\/post-malone-teams-up-with-dude-wipes-for-posty-co-tour-merch-drop\/\" target=\"_blank\" rel=\"noreferrer noopener\">teamed up with DUDE Wipes on limited-edition tour packs for his Big Ass Stadium Tour<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/yung-gravy\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yung Gravy<\/a> <a href=\"https:\/\/bookingagentinfo.com\/news\/yung-gravy-partners-with-mug-root-beer-for-float-float-baby-remix-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">teamed with MUG Root Beer<\/a> on a poolside bundle tied to his &#8220;Float Float Baby&#8221; remix. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">White Claw itself has built out a music roster before, working with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/brittney-spencer\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brittney Spencer<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/blu-detiger\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Blu DeTiger<\/a>, and comedy trio <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/please-dont-destroy\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Please Don&#8217;t Destroy<\/a> on past collections.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t a one-off logo slap, it&#8217;s a full lifestyle extension of a campaign built around White Claw&#8217;s own research on loneliness and connection. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Turning a pool floatie into a speaker-and-cooler hybrid shows brands are betting big on &#8220;experience products&#8221; over plain apparel to keep merch drops feeling like events rather than transactions. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And for Swims, landing merch, tour sponsorship, and a Kay Jewelers &#8220;Chief Love Officer&#8221; title (plus a Timberland Iconic campaign) in the same year confirms he&#8217;s become one of music&#8217;s most in-demand faces for brand storytelling right as he heads into his biggest arena run yet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Is a pool floatie with a built-in speaker the new blueprint for summer merch, or a gimmick that fades fast? With Post Malone, Yung Gravy, and now Teddy Swims all doing beverage-tied merch this year, is this becoming music&#8217;s default playbook?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>White Claw and Teddy Swims want you to float through summer in style. On July 14, 2026, the hard seltzer brand and the two-time GRAMMY-nominated singer unveiled their first-ever collaborative merch collection, headlined by The Floatmate, a bear-shaped pool floatie built for group hangs. Priced at $85, the floatie includes a center cooler, built-in can [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48,14,11,24,18],"tags":[],"class_list":["post-46573","post","type-post","status-publish","format-standard","hentry","category-alcohol","category-campaigns","category-endorsements","category-fashion","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Teddy Swims Teams Up With White Claw for Limited-Edition Merch Collection<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/teddy-swims-teams-up-with-white-claw-for-limited-edition-merch-collection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Teddy Swims Teams Up With White Claw for Limited-Edition Merch Collection\" \/>\n<meta property=\"og:description\" content=\"White Claw and Teddy Swims want you to float through summer in style. On July 14, 2026, the hard seltzer brand and the two-time GRAMMY-nominated singer unveiled their first-ever collaborative merch collection, headlined by The Floatmate, a bear-shaped pool floatie built for group hangs. Priced at $85, the floatie includes a center cooler, built-in can [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/teddy-swims-teams-up-with-white-claw-for-limited-edition-merch-collection\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-15T09:40:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-15T09:40:23+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Teddy Swims Teams Up With White Claw for Limited-Edition Merch Collection","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/teddy-swims-teams-up-with-white-claw-for-limited-edition-merch-collection\/","og_locale":"en_US","og_type":"article","og_title":"Teddy Swims Teams Up With White Claw for Limited-Edition Merch Collection","og_description":"White Claw and Teddy Swims want you to float through summer in style. On July 14, 2026, the hard seltzer brand and the two-time GRAMMY-nominated singer unveiled their first-ever collaborative merch collection, headlined by The Floatmate, a bear-shaped pool floatie built for group hangs. Priced at $85, the floatie includes a center cooler, built-in can [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/teddy-swims-teams-up-with-white-claw-for-limited-edition-merch-collection\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-07-15T09:40:09+00:00","article_modified_time":"2026-07-15T09:40:23+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/teddy-swims-teams-up-with-white-claw-for-limited-edition-merch-collection\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/teddy-swims-teams-up-with-white-claw-for-limited-edition-merch-collection\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Teddy Swims Teams Up With White Claw for Limited-Edition Merch Collection","datePublished":"2026-07-15T09:40:09+00:00","dateModified":"2026-07-15T09:40:23+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/teddy-swims-teams-up-with-white-claw-for-limited-edition-merch-collection\/"},"wordCount":441,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Alcohol","Campaigns","Endorsement Deals","Fashion","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/teddy-swims-teams-up-with-white-claw-for-limited-edition-merch-collection\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/teddy-swims-teams-up-with-white-claw-for-limited-edition-merch-collection\/","url":"https:\/\/bookingagentinfo.com\/news\/teddy-swims-teams-up-with-white-claw-for-limited-edition-merch-collection\/","name":"Teddy Swims Teams Up With White Claw for Limited-Edition Merch Collection","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-07-15T09:40:09+00:00","dateModified":"2026-07-15T09:40:23+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/teddy-swims-teams-up-with-white-claw-for-limited-edition-merch-collection\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/teddy-swims-teams-up-with-white-claw-for-limited-edition-merch-collection\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/teddy-swims-teams-up-with-white-claw-for-limited-edition-merch-collection\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Teddy Swims Teams Up With White Claw for Limited-Edition Merch Collection"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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