{"id":46569,"date":"2026-07-15T09:20:30","date_gmt":"2026-07-15T09:20:30","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=46569"},"modified":"2026-07-15T09:20:46","modified_gmt":"2026-07-15T09:20:46","slug":"danielle-fishel-and-lance-bass-named-qvcs-co-chief-cheer-officers","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/danielle-fishel-and-lance-bass-named-qvcs-co-chief-cheer-officers\/","title":{"rendered":"Danielle Fishel and Lance Bass Named QVC&#8217;s Co-Chief Cheer Officers"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">QVC has named Danielle Fishel and Lance Bass its first-ever Co-Chief Cheer Officers, fronting the retailer&#8217;s 39th annual Christmas in July celebration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Throughout July, QVC is offering hundreds of specially priced items across holiday d\u00e9cor, gourmet food, beauty, fashion and toys. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@qvc\/video\/7662410806432124174\" data-video-id=\"7662410806432124174\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@qvc\" href=\"https:\/\/www.tiktok.com\/@qvc?refer=embed\">@qvc<\/a> <p>Prom? No. Christmas in July? Absolutely. \ud83c\udf84 Former prom dates and our new Co-Chief Cheer Officers, @Lance Bass and @daniellefishel, are officially on holiday duty. \ud83d\udc4f Celebrate Christmas in July with Lance &#038; Danielle! Tap the \ud83d\udd17 in our bio to explore their curated holiday picks\ud83c\udf81   <a title=\"qvcchristmasinjuly\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/qvcchristmasinjuly?refer=embed\">#QVCChristmasinJuly<\/a> <a title=\"loveqvc\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/loveqvc?refer=embed\">#LoveQVC<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - QVC, Inc\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7662410910484548365?refer=embed\">\u266c original sound &#8211; QVC, Inc<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Fishel and Bass will each curate a personal Christmas in July gift list and join QVC host John Battagliese for a new <em>Cart Blanche<\/em> podcast episode premiering July 24 on QVC+ and HSN+.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Danielle Fishel and Lance Bass bring genuine star power and authentic joy to this celebration,&#8221; said QVC Chief Merchandising Officer Rosalia Bucaro Polizzi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Merrymakers Presley Pierce, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kim-gravel\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kim Gravel<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/janine-graff\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Janine Graff<\/a> round out the campaign with their own new holiday d\u00e9cor lines. Fishel is also debuting new products from her Be Free by Danielle Fishel haircare line, which already sells on QVC.com \u2014 a return, not a first, to the retailer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The pairing reunites Fishel and Bass just three months after their <a href=\"https:\/\/bookingagentinfo.com\/news\/lance-bass-and-danielle-fishel-star-in-metamucil-mic-grab-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">April 2026 campaign for Metamucil&#8217;s &#8220;Mic Grab&#8221; digital series<\/a>, where the two &#8217;90s icons leaned on nostalgia to reach millennial wellness shoppers. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bass remains an active ambassador for Dexcom, advocating for diabetes awareness following his own diagnosis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The deal also continues a broader trend of brands minting playful executive titles for talent, following <a href=\"https:\/\/bookingagentinfo.com\/news\/chandler-kinney-partners-with-hello-as-first-ever-chief-aura-officer\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hello Products naming Chandler Kinney its first Chief Aura Officer<\/a> in June.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">QVC&#8217;s extended holiday return policy covers eligible Christmas in July purchases through January 31, 2027. The retailer has a long history of celebrity-fronted product lines and campaigns, having worked with names like <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/martha-stewart\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Martha Stewart<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jennie-garth\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jennie Garth<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/busy-philipps\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Busy Philipps<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/ereka-vetrini\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ereka Vetrini<\/a> across beauty, fashion, and home categories.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">QVC borrowing the &#8220;Chief [X] Officer&#8221; playbook is telling; it&#8217;s the same move Hello Products made with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/chandler-kinney\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chandler Kinney<\/a>, and it signals brands want talent to feel like co-owners of a campaign, not just faces on a banner ad. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reuniting Fishel and Bass so soon after their Metamucil run also suggests advertisers are starting to book culturally-linked nostalgia duos as a package, not a one-off. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And Fishel&#8217;s angle is especially sharp: she&#8217;s not just fronting a campaign; she already has product on QVC&#8217;s shelves through Be Free, which gives the &#8220;Cheer Officer&#8221; title real commercial weight instead of just a headline.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Will &#8220;Co-Chief [X] Officer&#8221; titles become a standard retail playbook, or is it a trend that wears thin once every brand has one? Does pairing real-life friends like Fishel and Bass add authenticity, or does it start to feel formulaic once brands keep recycling the duo?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>QVC has named Danielle Fishel and Lance Bass its first-ever Co-Chief Cheer Officers, fronting the retailer&#8217;s 39th annual Christmas in July celebration. Throughout July, QVC is offering hundreds of specially priced items across holiday d\u00e9cor, gourmet food, beauty, fashion and toys. Fishel and Bass will each curate a personal Christmas in July gift list and [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,22,11,17,18],"tags":[],"class_list":["post-46569","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-digital","category-endorsements","category-film-tv","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Danielle Fishel and Lance Bass Named QVC&#039;s Co-Chief Cheer Officers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/danielle-fishel-and-lance-bass-named-qvcs-co-chief-cheer-officers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Danielle Fishel and Lance Bass Named QVC&#039;s Co-Chief Cheer Officers\" \/>\n<meta property=\"og:description\" content=\"QVC has named Danielle Fishel and Lance Bass its first-ever Co-Chief Cheer Officers, fronting the retailer&#8217;s 39th annual Christmas in July celebration. 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Throughout July, QVC is offering hundreds of specially priced items across holiday d\u00e9cor, gourmet food, beauty, fashion and toys. Fishel and Bass will each curate a personal Christmas in July gift list and [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/danielle-fishel-and-lance-bass-named-qvcs-co-chief-cheer-officers\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-07-15T09:20:30+00:00","article_modified_time":"2026-07-15T09:20:46+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/danielle-fishel-and-lance-bass-named-qvcs-co-chief-cheer-officers\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/danielle-fishel-and-lance-bass-named-qvcs-co-chief-cheer-officers\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Danielle Fishel and Lance Bass Named QVC&#8217;s Co-Chief Cheer Officers","datePublished":"2026-07-15T09:20:30+00:00","dateModified":"2026-07-15T09:20:46+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/danielle-fishel-and-lance-bass-named-qvcs-co-chief-cheer-officers\/"},"wordCount":440,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Brand Ambassador","Campaigns","Digital","Endorsement Deals","Film\/TV","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/danielle-fishel-and-lance-bass-named-qvcs-co-chief-cheer-officers\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/danielle-fishel-and-lance-bass-named-qvcs-co-chief-cheer-officers\/","url":"https:\/\/bookingagentinfo.com\/news\/danielle-fishel-and-lance-bass-named-qvcs-co-chief-cheer-officers\/","name":"Danielle Fishel and Lance Bass Named QVC's Co-Chief Cheer Officers","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-07-15T09:20:30+00:00","dateModified":"2026-07-15T09:20:46+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/danielle-fishel-and-lance-bass-named-qvcs-co-chief-cheer-officers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/danielle-fishel-and-lance-bass-named-qvcs-co-chief-cheer-officers\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/danielle-fishel-and-lance-bass-named-qvcs-co-chief-cheer-officers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Danielle Fishel and Lance Bass Named QVC&#8217;s Co-Chief Cheer Officers"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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