{"id":46565,"date":"2026-07-15T08:57:23","date_gmt":"2026-07-15T08:57:23","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=46565"},"modified":"2026-07-15T08:57:39","modified_gmt":"2026-07-15T08:57:39","slug":"dj-khaled-jt-azzy-milan-and-reggie-travers-star-in-snipes-pull-up-fresh-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/dj-khaled-jt-azzy-milan-and-reggie-travers-star-in-snipes-pull-up-fresh-campaign\/","title":{"rendered":"DJ Khaled, JT, Azzy Milan and Reggie Travers Star in SNIPES&#8217; &#8220;Pull Up Fresh&#8221; Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">SNIPES USA has launched Pull Up Fresh, its 2026 back-to-school campaign starring DJ Khaled, rapper JT, fashion personality Azzy Milan and Twitch streamer Reggie Travers. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign, announced July 14, centers on an in-house hero video narrated by Khaled, who also serves as SNIPES&#8217; Chief Creative Officer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the spot, the cast transforms students&#8217; outfits in real time at school, tying the visuals to SNIPES&#8217; message around confidence and self-expression. Additional campaign content features Khaled&#8217;s sons, Asahd and Aalam, leaning into the family angle he&#8217;s spoken about publicly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The centerpiece promotion is the #SNIPESFresh Sweepstakes, running July 27 through August 30, where weekly winners receive $1,000 SNIPES gift cards and a grand-prize winner lands a VIP shopping spree plus concert tickets in October. SNIPES is also sending a branded school bus into key markets for local activations and school visits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The push lands amid a busy 2026 for Khaled, who recently <a href=\"https:\/\/bookingagentinfo.com\/news\/dj-khaled-fronts-buffalo-wild-wings-bottomless-apps-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">fronted Buffalo Wild Wings&#8217; Bottomless Apps campaign<\/a> and was <a href=\"https:\/\/bookingagentinfo.com\/news\/dj-khaled-named-global-brand-ambassador-for-sporty-group\/\" target=\"_blank\" rel=\"noreferrer noopener\">named global brand ambassador for SportyBet<\/a>, all while prepping his 14th studio album. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He also just <a href=\"https:\/\/bookingagentinfo.com\/news\/dj-khaled-teams-up-with-mcm-for-we-the-best-collection\/\" target=\"_blank\" rel=\"noreferrer noopener\">teamed up with MCM on a We The Best capsule collection<\/a>. his second MCM run, following 2025&#8217;s MCM x SNIPES &#8220;Make It Miami&#8221; line.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For SNIPES, Pull Up Fresh deepens a relationship with Khaled that dates to his appointment as Chief Creative Officer and follows other 2026 activity, including its exclusive adidas Adistar Control 5 release.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SNIPES USA has built a roster of hip-hop and streetwear-aligned faces beyond Khaled, including past collaborations with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/wiz-khalifa\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wiz Khalifa<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/snoop-dogg\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Snoop Dogg<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/rick-ross\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rick Ross<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">DJ Khaled isn&#8217;t just fronting this campaign; he&#8217;s shaping it as SNIPES&#8217; Chief Creative Officer, which blurs the line between &#8220;endorsement&#8221; and actual brand leadership. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pairing him with JT, a rising solo voice out of City Girls, and digital-native talent like Azzy Milan and Reggie Travers shows SNIPES chasing both music credibility and Gen Z reach at once. The sweepstakes-and-school-bus layer also signals SNIPES wants presence in neighborhoods, not just on screens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does having Khaled as Chief Creative Officer make SNIPES campaigns hit differently than a typical paid endorsement? What does pairing a City Girls rapper with two digital-first creators say about how retailers are building &#8220;back to school&#8221; relevance for younger audiences?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SNIPES USA has launched Pull Up Fresh, its 2026 back-to-school campaign starring DJ Khaled, rapper JT, fashion personality Azzy Milan and Twitch streamer Reggie Travers. The campaign, announced July 14, centers on an in-house hero video narrated by Khaled, who also serves as SNIPES&#8217; Chief Creative Officer. In the spot, the cast transforms students&#8217; outfits [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,22,11,24,23,18],"tags":[],"class_list":["post-46565","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-digital","category-endorsements","category-fashion","category-hip-hop","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DJ Khaled, JT, Azzy Milan and Reggie Travers Star in SNIPES&#039; &quot;Pull Up Fresh&quot; Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/dj-khaled-jt-azzy-milan-and-reggie-travers-star-in-snipes-pull-up-fresh-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DJ Khaled, JT, Azzy Milan and Reggie Travers Star in SNIPES&#039; &quot;Pull Up Fresh&quot; Campaign\" \/>\n<meta property=\"og:description\" content=\"SNIPES USA has launched Pull Up Fresh, its 2026 back-to-school campaign starring DJ Khaled, rapper JT, fashion personality Azzy Milan and Twitch streamer Reggie Travers. 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