{"id":46498,"date":"2026-07-14T15:46:54","date_gmt":"2026-07-14T15:46:54","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=46498"},"modified":"2026-07-14T15:47:06","modified_gmt":"2026-07-14T15:47:06","slug":"amaury-guichon-signs-with-uta-for-representation","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/amaury-guichon-signs-with-uta-for-representation\/","title":{"rendered":"Amaury Guichon Signs With UTA For Representation"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">French-Swiss pastry chef and chocolatier Amaury Guichon, known online as The Chocolate Guy, has signed with United Talent Agency (UTA) for representation in brand partnerships, with agents Brett Pacis and Sam Stone leading the deal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Guichon built his following on YouTube, where his chocolate sculptures, from a working foosball table to life-sized dragons and animals, have earned him 23.5 million subscribers. Across all platforms, he counts roughly 96 million followers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond social media, Guichon runs Pastry Academy in Las Vegas and hosted Netflix&#8217;s <em>School of Chocolate<\/em>, where contestants built showpieces for a shot at studying under him. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He&#8217;s also co-hosted <em>Dessert Masters<\/em> in Australia and served as a recurring judge on Food Network&#8217;s <em>The Ultimate Baking Championship<\/em> and <em>Super Mega Cakes<\/em>. His debut book, <em>Art of Flavor<\/em>, was published in 2018.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This signing adds to UTA&#8217;s active 2026 brand-partnership push, which recently welcomed comedian <a href=\"https:\/\/bookingagentinfo.com\/news\/kareem-rahma-signs-with-uta-for-representation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kareem Rahma<\/a> and Influenced co-host <a href=\"https:\/\/bookingagentinfo.com\/news\/achieng-agutu-signs-with-uta-for-representation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Achieng Agutu<\/a> in similar deals.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The agency&#8217;s signing pace this year stretches well beyond food and digital talent, too: <a href=\"https:\/\/bookingagentinfo.com\/news\/lisa-barlow-signs-with-uta-for-representation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lisa Barlow<\/a> of <em>The Real Housewives of Salt Lake City<\/em> joined for representation in all areas, beauty creator <a href=\"https:\/\/bookingagentinfo.com\/news\/golloria-george-signs-with-uta-for-representation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Golloria George<\/a> signed for global digital representation, and Odd Muse founder <a href=\"https:\/\/bookingagentinfo.com\/news\/aimee-smale-signs-with-uta-for-representation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aimee Smale<\/a> landed in UTA&#8217;s Creator Division.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">UTA locking down a food-content star with a 96-million-follower footprint fits a pattern: the agency is treating creators who&#8217;ve built independent empires, not just entertainers with existing deals, as brand-partnership goldmines. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Guichon didn&#8217;t need an agency to build Pastry Academy or land a Netflix series; UTA is betting it can turn that leverage into bigger endorsement money. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why sign for brand partnerships only, and could that scope expand into TV\/film given his Netflix and Food Network history? With UTA stacking food, comedy, and beauty creators in 2026, is the &#8220;creator economy&#8221; becoming its most competitive department?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>French-Swiss pastry chef and chocolatier Amaury Guichon, known online as The Chocolate Guy, has signed with United Talent Agency (UTA) for representation in brand partnerships, with agents Brett Pacis and Sam Stone leading the deal. Guichon built his following on YouTube, where his chocolate sculptures, from a working foosball table to life-sized dragons and animals, [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51,22,10],"tags":[],"class_list":["post-46498","post","type-post","status-publish","format-standard","hentry","category-agency-signing","category-digital","category-new-signings"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amaury Guichon Signs With UTA For Representation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/amaury-guichon-signs-with-uta-for-representation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amaury Guichon Signs With UTA For Representation\" \/>\n<meta property=\"og:description\" content=\"French-Swiss pastry chef and chocolatier Amaury Guichon, known online as The Chocolate Guy, has signed with United Talent Agency (UTA) for representation in brand partnerships, with agents Brett Pacis and Sam Stone leading the deal. Guichon built his following on YouTube, where his chocolate sculptures, from a working foosball table to life-sized dragons and animals, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/amaury-guichon-signs-with-uta-for-representation\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-14T15:46:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-14T15:47:06+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Amaury Guichon Signs With UTA For Representation","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/amaury-guichon-signs-with-uta-for-representation\/","og_locale":"en_US","og_type":"article","og_title":"Amaury Guichon Signs With UTA For Representation","og_description":"French-Swiss pastry chef and chocolatier Amaury Guichon, known online as The Chocolate Guy, has signed with United Talent Agency (UTA) for representation in brand partnerships, with agents Brett Pacis and Sam Stone leading the deal. Guichon built his following on YouTube, where his chocolate sculptures, from a working foosball table to life-sized dragons and animals, [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/amaury-guichon-signs-with-uta-for-representation\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-07-14T15:46:54+00:00","article_modified_time":"2026-07-14T15:47:06+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/amaury-guichon-signs-with-uta-for-representation\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/amaury-guichon-signs-with-uta-for-representation\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Amaury Guichon Signs With UTA For Representation","datePublished":"2026-07-14T15:46:54+00:00","dateModified":"2026-07-14T15:47:06+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/amaury-guichon-signs-with-uta-for-representation\/"},"wordCount":312,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Agency Signing","Digital","New Signings"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/amaury-guichon-signs-with-uta-for-representation\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/amaury-guichon-signs-with-uta-for-representation\/","url":"https:\/\/bookingagentinfo.com\/news\/amaury-guichon-signs-with-uta-for-representation\/","name":"Amaury Guichon Signs With UTA For Representation","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-07-14T15:46:54+00:00","dateModified":"2026-07-14T15:47:06+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/amaury-guichon-signs-with-uta-for-representation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/amaury-guichon-signs-with-uta-for-representation\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/amaury-guichon-signs-with-uta-for-representation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Amaury Guichon Signs With UTA For Representation"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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