{"id":46480,"date":"2026-07-14T11:39:21","date_gmt":"2026-07-14T11:39:21","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=46480"},"modified":"2026-07-14T11:39:36","modified_gmt":"2026-07-14T11:39:36","slug":"ja-morant-unveils-new-nike-ja-4-sneakers-in-spot-narrated-by-nba-youngboy","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/ja-morant-unveils-new-nike-ja-4-sneakers-in-spot-narrated-by-nba-youngboy\/","title":{"rendered":"Ja Morant Unveils New Nike Ja 4 Sneakers In Spot Narrated By NBA YoungBoy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Nike has dropped the campaign spot for Ja Morant&#8217;s fourth signature sneaker, and the voice behind it belongs to Baton Rouge rapper NBA YoungBoy. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the commercial, NBA YoungBoy delivers a short voiceover urging fans not to sleep on Ja. The pairing tracks with real life, since Morant&#8217;s admiration for NBA YoungBoy spans years, with the star frequently rapping his songs, attending his concerts, and supporting his music.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-x wp-block-embed-x\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Ja Morant got NBA YoungBoy to do the voiceover for his new Nike commercial promoting the upcoming Nike Ja 4 sneakers\ud83d\ude33\ud83d\udc9a\ud83d\udd25 <a href=\"https:\/\/t.co\/ogISkuSvn6\">pic.twitter.com\/ogISkuSvn6<\/a><\/p>&mdash; blax\ud83e\uddc3 (@ybdeyo) <a href=\"https:\/\/x.com\/ybdeyo\/status\/2074928366793154820?ref_src=twsrc%5Etfw\">July 8, 2026<\/a><\/blockquote><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The Ja 4 carries over Morant&#8217;s hallmark vertical Swoosh and pairs it with a lightweight TPU frame built to keep players secure as they cut and shift. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The launch continues a Nike partnership that dates back to Morant&#8217;s multiyear footwear deal, signed before the 2019 NBA Draft, after which he became Nike Basketball&#8217;s first Gen Z signature athlete. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The line has since grown through the Ja 1&#8217;s 2022 debut, the <a href=\"https:\/\/bookingagentinfo.com\/news\/ja-morant-stars-in-nike-and-kool-aids-new-flavor-inspired-footwear-drop\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ja 3&#8217;s playful Kool-Aid crossover<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/news\/ja-morant-teams-up-with-nike-to-unveil-ja-4-signature-shoe\/\" target=\"_blank\" rel=\"noreferrer noopener\">five colorways Morant teased ahead of this launch<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The rollout also marks a fresh chapter for Morant, who was traded from the Memphis Grizzlies to the Portland Trail Blazers this summer ahead of the 2026\u201327 season. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Off the sneaker court, his endorsement portfolio includes Beats By Dre, which he signed with in 2022, and BODYARMOR, where he&#8217;s been a brand ambassador since 2020. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nike&#8217;s basketball signature roster now spans <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/lebron-james\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">LeBron James<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kevin-durant\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kevin Durant<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/giannis-antetokounmpo\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Giannis Antetokounmpo<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/sabrina-ionescu\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sabrina Ionescu<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/aja-wilson\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">A&#8217;ja Wilson<\/a>, with a <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/cade-cunningham\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cade Cunningham<\/a> shoe still to come.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tapping NBA YoungBoy instead of a generic ad voice shows Nike leaning into who Morant actually is, not a manufactured celebrity pairing; that authenticity is doing real marketing work here. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The first-ever high-top Ja 4 also signals Nike wants the line to reach players who skipped past low-top models. And timing all of it to Morant&#8217;s Portland reset turns &#8220;don&#8217;t sleep on Ja&#8221; from a tagline into something closer to a statement of intent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does pairing Morant with NBA YoungBoy build more credibility for the shoe than a traditional celebrity spot would? Is Nike betting on Morant the person, or Morant the fresh start in Portland?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nike has dropped the campaign spot for Ja Morant&#8217;s fourth signature sneaker, and the voice behind it belongs to Baton Rouge rapper NBA YoungBoy. In the commercial, NBA YoungBoy delivers a short voiceover urging fans not to sleep on Ja. The pairing tracks with real life, since Morant&#8217;s admiration for NBA YoungBoy spans years, with [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,14,11,24,176,15],"tags":[],"class_list":["post-46480","post","type-post","status-publish","format-standard","hentry","category-basketball","category-campaigns","category-endorsements","category-fashion","category-fitness","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ja Morant Unveils New Nike Ja 4 Sneakers In Spot Narrated By NBA YoungBoy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/ja-morant-unveils-new-nike-ja-4-sneakers-in-spot-narrated-by-nba-youngboy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ja Morant Unveils New Nike Ja 4 Sneakers In Spot Narrated By NBA YoungBoy\" \/>\n<meta property=\"og:description\" content=\"Nike has dropped the campaign spot for Ja Morant&#8217;s fourth signature sneaker, and the voice behind it belongs to Baton Rouge rapper NBA YoungBoy. 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In the commercial, NBA YoungBoy delivers a short voiceover urging fans not to sleep on Ja. The pairing tracks with real life, since Morant&#8217;s admiration for NBA YoungBoy spans years, with [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/ja-morant-unveils-new-nike-ja-4-sneakers-in-spot-narrated-by-nba-youngboy\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-07-14T11:39:21+00:00","article_modified_time":"2026-07-14T11:39:36+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/ja-morant-unveils-new-nike-ja-4-sneakers-in-spot-narrated-by-nba-youngboy\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/ja-morant-unveils-new-nike-ja-4-sneakers-in-spot-narrated-by-nba-youngboy\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Ja Morant Unveils New Nike Ja 4 Sneakers In Spot Narrated By NBA YoungBoy","datePublished":"2026-07-14T11:39:21+00:00","dateModified":"2026-07-14T11:39:36+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/ja-morant-unveils-new-nike-ja-4-sneakers-in-spot-narrated-by-nba-youngboy\/"},"wordCount":360,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Basketball","Campaigns","Endorsement Deals","Fashion","Fitness","Sports"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/ja-morant-unveils-new-nike-ja-4-sneakers-in-spot-narrated-by-nba-youngboy\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/ja-morant-unveils-new-nike-ja-4-sneakers-in-spot-narrated-by-nba-youngboy\/","url":"https:\/\/bookingagentinfo.com\/news\/ja-morant-unveils-new-nike-ja-4-sneakers-in-spot-narrated-by-nba-youngboy\/","name":"Ja Morant Unveils New Nike Ja 4 Sneakers In Spot Narrated By NBA YoungBoy","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-07-14T11:39:21+00:00","dateModified":"2026-07-14T11:39:36+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/ja-morant-unveils-new-nike-ja-4-sneakers-in-spot-narrated-by-nba-youngboy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/ja-morant-unveils-new-nike-ja-4-sneakers-in-spot-narrated-by-nba-youngboy\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/ja-morant-unveils-new-nike-ja-4-sneakers-in-spot-narrated-by-nba-youngboy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Ja Morant Unveils New Nike Ja 4 Sneakers In Spot Narrated By NBA YoungBoy"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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