{"id":46476,"date":"2026-07-14T10:55:19","date_gmt":"2026-07-14T10:55:19","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=46476"},"modified":"2026-07-14T10:55:34","modified_gmt":"2026-07-14T10:55:34","slug":"belinda-named-levis-brand-ambassador-for-latin-america","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/belinda-named-levis-brand-ambassador-for-latin-america\/","title":{"rendered":"Belinda Named Levi’s Brand Ambassador for Latin America"},"content":{"rendered":"\n

Levi’s\u00ae has named Belinda its new brand ambassador for Latin America, joining the denim brand’s global “Behind Every Original” platform, which spotlights people who defy convention and express themselves through creativity.<\/p>\n\n\n\n

“Everyone has a story that defines who they are, and I have always sought to express mine through music, fashion, and creativity,” Belinda said in a statement. “I am excited to join Levi’s and be part of a platform that celebrates the originality within each person.”<\/p>\n\n\n\n

The deal caps a busy year for the Mexican singer and actress. She recently voiced a new character in the Spanish-language dub of Disney and Pixar’s Toy Story 5<\/em> for Latin America, and last month joined Los \u00c1ngeles Azules to perform “Por Ella”, featured on the Official FIFA World Cup 2026 Album, at Mexico’s FIFA Countdown Concert and the tournament’s opening ceremony. <\/p>\n\n\n\n

This marks Belinda’s first collaboration with Levi’s, following recent campaigns with fintech app Nu M\u00e9xico and beauty giant L’Or\u00e9al Paris.<\/p>\n\n\n\n

The signing extends Levi’s steady push to localize “Behind Every Original” worldwide. Levi’s named ROS\u00c9<\/a> its global brand ambassador<\/a>, while Alia Bhatt<\/a> fronted the campaign’s launch in India<\/a>. <\/p>\n\n\n\n

The brand has also handed creative control to musicians like Kilo Kish<\/a>, who self-styled a capsule “Edit” collection<\/a>, continuing a legacy of collaborators including Justin Timberlake<\/a> and Beyonc\u00e9<\/a>.<\/p>\n\n\n\n

Takeaways<\/strong><\/p>\n\n\n\n

This isn’t just a face swap for a jeans ad; it’s Levi’s building out its “Behind Every Original” world one region at a time, and picking regional leads who already have built-in cultural credibility. <\/p>\n\n\n\n

Belinda checks nearly every box: two decades in the spotlight, a World Cup moment, a Pixar credit, and a devoted Latin American fan base that spans generations. For Levi’s, that’s a shortcut to relevance it can’t manufacture with ad spend alone.<\/p>\n\n\n\n

What’s worth watching is whether Belinda’s Levi’s era leans into denim-forward styling the way ROS\u00c9’s or Kilo Kish’s collaborations have, or stays closer to a straightforward ambassador role.<\/p>\n\n\n\n

Does tapping a multi-generational star like Belinda give Levi’s more staying power in Latin America than a younger, single-audience pick would? Could this open the door to a Belinda x Levi’s product collection, similar to Kilo Kish’s capsule drop?<\/p>\n","protected":false},"excerpt":{"rendered":"

Levi’s\u00ae has named Belinda its new brand ambassador for Latin America, joining the denim brand’s global “Behind Every Original” platform, which spotlights people who defy convention and express themselves through creativity. “Everyone has a story that defines who they are, and I have always sought to express mine through music, fashion, and creativity,” Belinda said […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,11,24,36,18],"tags":[],"class_list":["post-46476","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-endorsements","category-fashion","category-latin","category-music"],"acf":[],"yoast_head":"\nBelinda Named Levi's Brand Ambassador for Latin America<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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