{"id":46415,"date":"2026-07-13T16:03:35","date_gmt":"2026-07-13T16:03:35","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=46415"},"modified":"2026-08-25T21:50:29","modified_gmt":"2026-08-25T21:50:29","slug":"dakota-johnson-and-alexander-skarsgard-front-valentino-beautys-vendetta-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/dakota-johnson-and-alexander-skarsgard-front-valentino-beautys-vendetta-campaign\/","title":{"rendered":"Dakota Johnson and Alexander Skarsg\u00e5rd Front Valentino Beauty&#8217;s Vendetta Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Valentino Beauty has pulled back the curtain on Vendetta, its first Prestige fragrance launch in six years, and the faces are Dakota Johnson and Alexander Skarsg\u00e5rd. Announced on July 13, 2026, from Paris, the duo fragrance (Vendetta Donna and Vendetta Uomo) arrives in the U.S. in late August.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Photographed by Inez &amp; Vinoodh, the campaign casts Johnson and Skarsg\u00e5rd as an &#8220;us-against-the-world&#8221; couple bound by instinct rather than convention. A campaign film following the pair is expected in the coming weeks.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Valentino Vendetta, the Scents of Unstoppable Passion | Valentino Beauty\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/jyLkh80TK8U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Vendetta Donna, composed by Dominique Ropion and Andrew Everett, centers on a carnal Tuberose Osmobloom paired with a salty red orange nectar accord and a sandalwood base. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vendetta Uomo, composed by Marie Salamagne, opens with high-definition Ginger CO\u2082 from Peru and Italian citrus before settling into a cinnamon liquor accord and patchouli. The name revives Valentino Garavani&#8217;s original 1991 Vendetta scent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This marks the official unveiling of the fragrance behind Johnson and Skarsg\u00e5rd&#8217;s <a href=\"https:\/\/bookingagentinfo.com\/news\/dakota-johnson-and-alexander-skarsgard-named-faces-of-valentino-beauty\/\" target=\"_blank\" rel=\"noreferrer noopener\">June 30, 2026, naming as faces of Valentino Beauty<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Johnson, the tie deepens her relationship with the wider Valentino Maison, where she reunited with creative director Alessandro Michele as a global fashion ambassador last fall after their iconic years together at Gucci. Skarsg\u00e5rd, previously the face of Calvin Klein&#8217;s &#8220;Encounter,&#8221; is new to the brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Valentino Beauty has been on an ambassador push in 2026, also recently tapping musician <a href=\"https:\/\/bookingagentinfo.com\/news\/sombr-stars-in-pre-fall-2026-campaign-for-valentino\/\" target=\"_blank\" rel=\"noreferrer noopener\">sombr for its Pre-Fall 2026 campaign<\/a>. Johnson, meanwhile, has stayed busy on the fashion and fragrance circuit, having recently <a href=\"https:\/\/bookingagentinfo.com\/news\/dakota-johnson-fronts-calvin-kleins-latest-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">fronted Calvin Klein&#8217;s latest campaign<\/a> earlier this year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is Valentino Beauty&#8217;s biggest swing in years, and it&#8217;s leaning entirely on the chemistry between two actors who&#8217;ve never shared a screen. That&#8217;s a bet on star pairing over product familiarity, and it says a lot about where luxury fragrance marketing is headed: less &#8220;here&#8217;s a scent,&#8221; more &#8220;here&#8217;s a relationship you want to be part of.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It also solidifies Johnson&#8217;s dual role in the Valentino world, fashion ambassador and now beauty face, while giving Skarsg\u00e5rd his first real foothold with the Maison after years of Calvin Klein association.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does casting two actors with zero prior on-screen chemistry actually sell a &#8220;us-against-the-world&#8221; fragrance narrative, or does it risk feeling manufactured? How much does Johnson&#8217;s existing Valentino fashion credibility carry over to consumer trust in this beauty extension?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Valentino Beauty has pulled back the curtain on Vendetta, its first Prestige fragrance launch in six years, and the faces are Dakota Johnson and Alexander Skarsg\u00e5rd. Announced on July 13, 2026, from Paris, the duo fragrance (Vendetta Donna and Vendetta Uomo) arrives in the U.S. in late August. Photographed by Inez &amp; Vinoodh, the campaign [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,12,14,11,17],"tags":[],"class_list":["post-46415","post","type-post","status-publish","format-standard","hentry","category-beauty","category-brand-ambassador","category-campaigns","category-endorsements","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dakota Johnson and Alexander Skarsg\u00e5rd Front Valentino Beauty&#039;s Vendetta Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/dakota-johnson-and-alexander-skarsgard-front-valentino-beautys-vendetta-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dakota Johnson and Alexander Skarsg\u00e5rd Front Valentino Beauty&#039;s Vendetta Campaign\" \/>\n<meta property=\"og:description\" content=\"Valentino Beauty has pulled back the curtain on Vendetta, its first Prestige fragrance launch in six years, and the faces are Dakota Johnson and Alexander Skarsg\u00e5rd. Announced on July 13, 2026, from Paris, the duo fragrance (Vendetta Donna and Vendetta Uomo) arrives in the U.S. in late August. Photographed by Inez &amp; Vinoodh, the campaign [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/dakota-johnson-and-alexander-skarsgard-front-valentino-beautys-vendetta-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-13T16:03:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-25T21:50:29+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dakota Johnson and Alexander Skarsg\u00e5rd Front Valentino Beauty's Vendetta Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/dakota-johnson-and-alexander-skarsgard-front-valentino-beautys-vendetta-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Dakota Johnson and Alexander Skarsg\u00e5rd Front Valentino Beauty's Vendetta Campaign","og_description":"Valentino Beauty has pulled back the curtain on Vendetta, its first Prestige fragrance launch in six years, and the faces are Dakota Johnson and Alexander Skarsg\u00e5rd. Announced on July 13, 2026, from Paris, the duo fragrance (Vendetta Donna and Vendetta Uomo) arrives in the U.S. in late August. Photographed by Inez &amp; Vinoodh, the campaign [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/dakota-johnson-and-alexander-skarsgard-front-valentino-beautys-vendetta-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-07-13T16:03:35+00:00","article_modified_time":"2026-08-25T21:50:29+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/dakota-johnson-and-alexander-skarsgard-front-valentino-beautys-vendetta-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/dakota-johnson-and-alexander-skarsgard-front-valentino-beautys-vendetta-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Dakota Johnson and Alexander Skarsg\u00e5rd Front Valentino Beauty&#8217;s Vendetta Campaign","datePublished":"2026-07-13T16:03:35+00:00","dateModified":"2026-08-25T21:50:29+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/dakota-johnson-and-alexander-skarsgard-front-valentino-beautys-vendetta-campaign\/"},"wordCount":412,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Beauty","Brand Ambassador","Campaigns","Endorsement Deals","Film\/TV"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/dakota-johnson-and-alexander-skarsgard-front-valentino-beautys-vendetta-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/dakota-johnson-and-alexander-skarsgard-front-valentino-beautys-vendetta-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/dakota-johnson-and-alexander-skarsgard-front-valentino-beautys-vendetta-campaign\/","name":"Dakota Johnson and Alexander Skarsg\u00e5rd Front Valentino Beauty's Vendetta Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-07-13T16:03:35+00:00","dateModified":"2026-08-25T21:50:29+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/dakota-johnson-and-alexander-skarsgard-front-valentino-beautys-vendetta-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/dakota-johnson-and-alexander-skarsgard-front-valentino-beautys-vendetta-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/dakota-johnson-and-alexander-skarsgard-front-valentino-beautys-vendetta-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Dakota Johnson and Alexander Skarsg\u00e5rd Front Valentino Beauty&#8217;s Vendetta Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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