{"id":46411,"date":"2026-07-13T15:43:55","date_gmt":"2026-07-13T15:43:55","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=46411"},"modified":"2026-07-13T15:49:15","modified_gmt":"2026-07-13T15:49:15","slug":"jacob-batalon-teams-up-with-liquid-i-v-for-spider-man-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/jacob-batalon-teams-up-with-liquid-i-v-for-spider-man-campaign\/","title":{"rendered":"Jacob Batalon Teams Up With Liquid I.V. for Spider-Man Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Liquid I.V. has swapped Spider-Man himself for his best friend. The Unilever-owned hydration brand released a new TV commercial starring Jacob Batalon, who plays Ned Leeds in the Marvel Cinematic Universe, ahead of the July 31 release of &#8220;Spider-Man: Brand New Day.&#8221; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 30-second spot follows Batalon down a hot New York City sidewalk, playing off an unresolved thread from &#8220;Spider-Man: No Way Home,&#8221; where Peter Parker&#8217;s memory was erased from everyone who loves him, Ned included.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Spider-Man: Brand New Day x Liquid I.V\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/eHKmVZJJa9E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Liquid I.V. is the exclusive functional hydration partner of the Sony Pictures film. The deal includes in-movie product placement, a new commercial, and limited-edition Hydration Multiplier flavors (Arctic Raspberry and Sugar-Free Raspberry Lemonade) wrapped in the hero&#8217;s red-and-blue colors. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The products launched June 1 and are sold at liquid-iv.com, Amazon, and retailers including Target, Walmart, and CVS through August 31.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The brand has a track record of celebrity and influencer tie-ins, including past collaborations with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/michelle-phan\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Michelle Phan<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/keke-palmer\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Keke Palmer<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/becky-hill-2\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Becky Hill<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/brittany-broski\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brittany Broski<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/chantel-jeffries\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chantel Jeffries<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/anastasia-stassiebaby-karanikolaou\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">StassieBaby<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a busy summer for hydration brands courting entertainment fandoms. Liquid I.V. also recently linked up with FLO for a <a href=\"https:\/\/bookingagentinfo.com\/news\/flo-teams-up-with-liquid-i-v-for-nostalgia-fueled-say-yes-summer-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">nostalgia-fueled &#8220;Say Yes&#8221; summer campaign<\/a> celebrating its new Sugar-Free Ring Pop Cherry flavor. Other marketers have leaned into superhero releases too; Ulta Beauty tapped <a href=\"https:\/\/bookingagentinfo.com\/news\/milly-alcock-stars-in-ulta-beauty-and-dc-studios-campaign-inspired-by-supergirl\/\" target=\"_blank\" rel=\"noreferrer noopener\">Milly Alcock for a &#8220;Supergirl&#8221;-inspired DC Studios campaign<\/a> earlier this year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Batalon, the Liquid I.V. spot is his most visible brand campaign to date, arriving as he returns to the franchise that made him a star in 2017. His recent acting portfolio includes &#8220;The Wrecking Crew,&#8221; &#8220;Novocaine,&#8221; &#8220;Tarot,&#8221; and Syfy&#8217;s &#8220;Reginald the Vampire.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Liquid I.V. didn&#8217;t just buy an ad; it bought into a plot hole. By building the campaign around Ned&#8217;s severed memory of Peter Parker, the brand ties its product to the story instead of just interrupting it, a smarter play than a generic celebrity spot. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Choosing Batalon over a bigger name like <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/tom-holland\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tom Holland<\/a> or <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/zendaya\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zendaya<\/a> also signals a shift: supporting players with built-in fan affection can carry a campaign just as well as the lead.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does casting Ned Leeds instead of Spider-Man himself make the campaign feel more authentic, or does it read as a budget-conscious choice? Will limited-edition, movie-timed flavors like Arctic Raspberry outsell Liquid I.V.&#8217;s core lineup, or fade once the film leaves theaters? Could this campaign open the door for more &#8220;best friend&#8221; and supporting-cast endorsement deals industry-wide?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Liquid I.V. has swapped Spider-Man himself for his best friend. The Unilever-owned hydration brand released a new TV commercial starring Jacob Batalon, who plays Ned Leeds in the Marvel Cinematic Universe, ahead of the July 31 release of &#8220;Spider-Man: Brand New Day.&#8221; The 30-second spot follows Batalon down a hot New York City sidewalk, playing [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,11,17],"tags":[197],"class_list":["post-46411","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-endorsements","category-film-tv","tag-beverages"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jacob Batalon Teams Up With Liquid I.V. for Spider-Man Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/jacob-batalon-teams-up-with-liquid-i-v-for-spider-man-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jacob Batalon Teams Up With Liquid I.V. for Spider-Man Campaign\" \/>\n<meta property=\"og:description\" content=\"Liquid I.V. has swapped Spider-Man himself for his best friend. The Unilever-owned hydration brand released a new TV commercial starring Jacob Batalon, who plays Ned Leeds in the Marvel Cinematic Universe, ahead of the July 31 release of &#8220;Spider-Man: Brand New Day.&#8221; The 30-second spot follows Batalon down a hot New York City sidewalk, playing [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/jacob-batalon-teams-up-with-liquid-i-v-for-spider-man-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-13T15:43:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-13T15:49:15+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jacob Batalon Teams Up With Liquid I.V. for Spider-Man Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/jacob-batalon-teams-up-with-liquid-i-v-for-spider-man-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Jacob Batalon Teams Up With Liquid I.V. for Spider-Man Campaign","og_description":"Liquid I.V. has swapped Spider-Man himself for his best friend. The Unilever-owned hydration brand released a new TV commercial starring Jacob Batalon, who plays Ned Leeds in the Marvel Cinematic Universe, ahead of the July 31 release of &#8220;Spider-Man: Brand New Day.&#8221; The 30-second spot follows Batalon down a hot New York City sidewalk, playing [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/jacob-batalon-teams-up-with-liquid-i-v-for-spider-man-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-07-13T15:43:55+00:00","article_modified_time":"2026-07-13T15:49:15+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/jacob-batalon-teams-up-with-liquid-i-v-for-spider-man-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/jacob-batalon-teams-up-with-liquid-i-v-for-spider-man-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Jacob Batalon Teams Up With Liquid I.V. for Spider-Man Campaign","datePublished":"2026-07-13T15:43:55+00:00","dateModified":"2026-07-13T15:49:15+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/jacob-batalon-teams-up-with-liquid-i-v-for-spider-man-campaign\/"},"wordCount":425,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"keywords":["Beverages"],"articleSection":["Brand Ambassador","Campaigns","Endorsement Deals","Film\/TV"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/jacob-batalon-teams-up-with-liquid-i-v-for-spider-man-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/jacob-batalon-teams-up-with-liquid-i-v-for-spider-man-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/jacob-batalon-teams-up-with-liquid-i-v-for-spider-man-campaign\/","name":"Jacob Batalon Teams Up With Liquid I.V. for Spider-Man Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-07-13T15:43:55+00:00","dateModified":"2026-07-13T15:49:15+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/jacob-batalon-teams-up-with-liquid-i-v-for-spider-man-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/jacob-batalon-teams-up-with-liquid-i-v-for-spider-man-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/jacob-batalon-teams-up-with-liquid-i-v-for-spider-man-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Jacob Batalon Teams Up With Liquid I.V. for Spider-Man Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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