{"id":46397,"date":"2026-07-11T09:11:53","date_gmt":"2026-07-11T09:11:53","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=46397"},"modified":"2026-07-11T09:12:06","modified_gmt":"2026-07-11T09:12:06","slug":"smino-teams-up-with-hoka-for-speedgoat-2-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/smino-teams-up-with-hoka-for-speedgoat-2-campaign\/","title":{"rendered":"Smino Teams Up With HOKA for Speedgoat 2 Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">HOKA has enlisted Smino to front its newest Speedgoat 2 campaign, pulling the once-niche trail shoe further into streetwear territory. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The digital and social push centers on Smino riding dirt bikes through the desert, paired with a Los Angeles listening party where he&#8217;s previewing new music alongside the shoe&#8217;s &#8220;Neon Yuzu\/Bay Leaf&#8221; colorway, which launched for $160.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-x wp-block-embed-x\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Smino moves at full speed. In music, in style, in life. So does the Speedgoat 2.<br><br>Now available online and in select stores.<br><br>\/\/<br><br>Smino bouge \u00e0 toute vitesse. En musique, en style, dans la vie. Le Speedgoat 2 aussi.<br><br>Maintenant disponible en ligne et dans certains magasins.\u2026 <a href=\"https:\/\/t.co\/9Qa9LUZunt\">pic.twitter.com\/9Qa9LUZunt<\/a><\/p>&mdash; Foot Locker Canada (@footlockercad) <a href=\"https:\/\/x.com\/footlockercad\/status\/2075580898897023116?ref_src=twsrc%5Etfw\">July 10, 2026<\/a><\/blockquote><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">HOKA&#8217;s director of design and lifestyle, Chris Hui, said Smino&#8217;s genre-defying creativity mirrors the Speedgoat 2&#8217;s own path from technical trail runner to design-world favorite since its 2017 debut.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t HOKA&#8217;s first trip to hip-hop for a shoe launch. In February, the brand tapped <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/gucci-mane\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gucci Mane<\/a> and Foot Locker for the <a href=\"https:\/\/bookingagentinfo.com\/news\/gucci-mane-stars-in-new-campaign-for-hoka\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bondi 7&#8217;s &#8220;Right Show, Wrong Gucci&#8221; campaign<\/a>, leaning on Gucci&#8217;s real-life NBA referee lookalike for laughs. HOKA has also worked with actor <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jared-padalecki\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jared Padalecki<\/a>, triathlete <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/craig-alexander\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Craig Alexander<\/a> and track athlete <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/adelle-tracey\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adelle Tracey<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Smino teamed with St. Louis CITY SC last October on a merch line raising funds for tornado relief. He&#8217;s managed by <a href=\"https:\/\/bookingagentinfo.com\/managers\/henny-yegezu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Henny Yegezu<\/a> of <a href=\"https:\/\/bookingagentinfo.com\/company\/equative-thinking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Equative Thinking (EQT)<\/a>, who also reps <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/wale\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wale<\/a>, Smino&#8217;s current co-headliner on &#8220;Everything Is A Lot&#8230; The Tour,&#8221; which kicked off in May.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The move fits a broader pattern of streetwear brands leaning on musicians for authenticity, from <a href=\"https:\/\/bookingagentinfo.com\/news\/reuben-vincent-partners-with-apb-for-fall-2026-streetwear-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reuben Vincent&#8217;s new Fall 2026 campaign with APB<\/a> to <a href=\"https:\/\/bookingagentinfo.com\/news\/rose-stars-in-h-street-sneaker-campaign-for-puma\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ros\u00e9&#8217;s PUMA H-Street rollout<\/a>, each betting that cultural credibility sells better than a traditional athlete endorsement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign continues HOKA&#8217;s pivot from performance-running staple to streetwear mainstay, using musicians rather than pro athletes to make the case. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pairing a boundary-pushing rapper with a shoe born on the trail signals HOKA is chasing the lifestyle crossover Nike and adidas have long owned. It&#8217;s also a low-cost nostalgia play; reviving a nearly decade-old silhouette costs little in R&amp;D but taps straight into sneakerhead demand for archive drops.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Will HOKA&#8217;s hip-hop pivot win over younger buyers without alienating its core trail-running base? Could the listening-party format signal more music-first activations from performance brands? Could Smino become a recurring HOKA face, the way Gucci Mane&#8217;s Bondi 7 spot grew into a bigger relationship?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HOKA has enlisted Smino to front its newest Speedgoat 2 campaign, pulling the once-niche trail shoe further into streetwear territory. The digital and social push centers on Smino riding dirt bikes through the desert, paired with a Los Angeles listening party where he&#8217;s previewing new music alongside the shoe&#8217;s &#8220;Neon Yuzu\/Bay Leaf&#8221; colorway, which launched [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,24,23,18],"tags":[],"class_list":["post-46397","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-fashion","category-hip-hop","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Smino Teams Up With HOKA for Speedgoat 2 Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/smino-teams-up-with-hoka-for-speedgoat-2-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smino Teams Up With HOKA for Speedgoat 2 Campaign\" \/>\n<meta property=\"og:description\" content=\"HOKA has enlisted Smino to front its newest Speedgoat 2 campaign, pulling the once-niche trail shoe further into streetwear territory. The digital and social push centers on Smino riding dirt bikes through the desert, paired with a Los Angeles listening party where he&#8217;s previewing new music alongside the shoe&#8217;s &#8220;Neon Yuzu\/Bay Leaf&#8221; colorway, which launched [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/smino-teams-up-with-hoka-for-speedgoat-2-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-11T09:11:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-11T09:12:06+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Smino Teams Up With HOKA for Speedgoat 2 Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/smino-teams-up-with-hoka-for-speedgoat-2-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Smino Teams Up With HOKA for Speedgoat 2 Campaign","og_description":"HOKA has enlisted Smino to front its newest Speedgoat 2 campaign, pulling the once-niche trail shoe further into streetwear territory. The digital and social push centers on Smino riding dirt bikes through the desert, paired with a Los Angeles listening party where he&#8217;s previewing new music alongside the shoe&#8217;s &#8220;Neon Yuzu\/Bay Leaf&#8221; colorway, which launched [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/smino-teams-up-with-hoka-for-speedgoat-2-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-07-11T09:11:53+00:00","article_modified_time":"2026-07-11T09:12:06+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/smino-teams-up-with-hoka-for-speedgoat-2-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/smino-teams-up-with-hoka-for-speedgoat-2-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Smino Teams Up With HOKA for Speedgoat 2 Campaign","datePublished":"2026-07-11T09:11:53+00:00","dateModified":"2026-07-11T09:12:06+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/smino-teams-up-with-hoka-for-speedgoat-2-campaign\/"},"wordCount":367,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Fashion","Hip-Hop","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/smino-teams-up-with-hoka-for-speedgoat-2-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/smino-teams-up-with-hoka-for-speedgoat-2-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/smino-teams-up-with-hoka-for-speedgoat-2-campaign\/","name":"Smino Teams Up With HOKA for Speedgoat 2 Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-07-11T09:11:53+00:00","dateModified":"2026-07-11T09:12:06+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/smino-teams-up-with-hoka-for-speedgoat-2-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/smino-teams-up-with-hoka-for-speedgoat-2-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/smino-teams-up-with-hoka-for-speedgoat-2-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Smino Teams Up With HOKA for Speedgoat 2 Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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