{"id":46377,"date":"2026-07-11T06:27:43","date_gmt":"2026-07-11T06:27:43","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=46377"},"modified":"2026-07-11T06:32:10","modified_gmt":"2026-07-11T06:32:10","slug":"megan-moroney-launches-calliope-fragrance-with-scent-beauty","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/megan-moroney-launches-calliope-fragrance-with-scent-beauty\/","title":{"rendered":"Megan Moroney Launches Calliope Fragrance With Scent Beauty"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Megan Moroney is stepping into fragrance. The country star has launched Calliope, her debut scent, in partnership with Scent Beauty, the fragrance house behind <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/sabrina-carpenter\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sabrina Carpenter&#8217;s<\/a> Sweet Tooth, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/dolly-parton\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dolly Parton&#8217;s<\/a> Scent From Above, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/cher\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cher&#8217;s<\/a> Eau de Couture. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Calliope became available for pre-order on Wednesday, with a retail rollout expected by the end of August.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Introducing Calliope, the debut fragrance by Megan Moroney\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/A_M-c26Xafs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The $55 scent is described as a &#8220;radiant floral musk&#8221; blending peach blossom, jasmine, pink peony, and warm mineral musk. Its name nods to Calliope, the Greek muse of epic poetry and storytelling, a fitting match for an artist known for her songwriting. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The bottle, inspired by the Japanese art of Kintsugi, uses gold- and silver-filled pottery fragments to resemble a mended broken heart, a concept Moroney ties directly to how heartbreak has shaped her music.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;I&#8217;ve spent the last year and a half hand-crafting the concept, scent and design of Calliope,&#8221; Moroney said, describing the fragrance as an everyday signature built the same way she writes songs, from real moments and feelings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Scent Beauty CEO Steve Mormoris said the brand built a 360-degree campaign around the launch, timed to coincide with Moroney&#8217;s Cloud 9 Tour, and projects $10 million to $15 million in gross sales in year one.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The launch adds Moroney to a growing list of musicians moving into fragrance this year, following <a href=\"https:\/\/bookingagentinfo.com\/news\/ariana-grande-unveils-cloud-aurora-fragrance-with-luxe-brands\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ariana Grande&#8217;s Cloud Aurora launch with Luxe Brands<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/news\/suni-lee-named-first-ever-celebrity-ambassador-for-phlur\/\" target=\"_blank\" rel=\"noreferrer noopener\">Suni Lee&#8217;s new ambassador role with PHLUR<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/news\/victoria-justice-becomes-co-founder-of-naked-perfume\/\" target=\"_blank\" rel=\"noreferrer noopener\">Victoria Justice&#8217;s Naked Perfume co-founding<\/a>. It also builds on Moroney&#8217;s beauty momentum after fronting <a href=\"https:\/\/bookingagentinfo.com\/news\/megan-moroney-fronts-revlon-be-unforgettable-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Revlon&#8217;s &#8220;Be Unforgettable&#8221; campaign<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A fragrance built around Moroney&#8217;s own heartbreak-to-art narrative is a smart bet from Scent Beauty, the same playbook that turned Sweet Tooth and Scent From Above into recurring hits for the brand&#8217;s other artist partners. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Timing the launch to a 43-date arena tour puts Calliope in front of Moroney&#8217;s most engaged fans at the exact moment, and Mormoris&#8217;s projection of a $50 million business &#8220;next calendar year&#8221; suggests Scent Beauty sees this as the start of a franchise, not a one-off drop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Can Calliope match the commercial run of Scent Beauty&#8217;s other artist-led scents, like Sweet Tooth? Does tying a fragrance launch to a tour become the standard playbook for musician-led beauty deals? How much does the &#8220;broken pieces made beautiful&#8221; storytelling actually drive purchases versus star power alone?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Megan Moroney is stepping into fragrance. The country star has launched Calliope, her debut scent, in partnership with Scent Beauty, the fragrance house behind Sabrina Carpenter&#8217;s Sweet Tooth, Dolly Parton&#8217;s Scent From Above, and Cher&#8217;s Eau de Couture. Calliope became available for pre-order on Wednesday, with a retail rollout expected by the end of August. [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,14,28,11,18,175],"tags":[],"class_list":["post-46377","post","type-post","status-publish","format-standard","hentry","category-beauty","category-campaigns","category-country","category-endorsements","category-music","category-product-collaborations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Megan Moroney Launches Calliope Fragrance With Scent Beauty<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/megan-moroney-launches-calliope-fragrance-with-scent-beauty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Megan Moroney Launches Calliope Fragrance With Scent Beauty\" \/>\n<meta property=\"og:description\" content=\"Megan Moroney is stepping into fragrance. The country star has launched Calliope, her debut scent, in partnership with Scent Beauty, the fragrance house behind Sabrina Carpenter&#8217;s Sweet Tooth, Dolly Parton&#8217;s Scent From Above, and Cher&#8217;s Eau de Couture. Calliope became available for pre-order on Wednesday, with a retail rollout expected by the end of August. 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The country star has launched Calliope, her debut scent, in partnership with Scent Beauty, the fragrance house behind Sabrina Carpenter&#8217;s Sweet Tooth, Dolly Parton&#8217;s Scent From Above, and Cher&#8217;s Eau de Couture. Calliope became available for pre-order on Wednesday, with a retail rollout expected by the end of August. 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