{"id":46345,"date":"2026-07-10T19:03:10","date_gmt":"2026-07-10T19:03:10","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=46345"},"modified":"2026-07-10T19:03:24","modified_gmt":"2026-07-10T19:03:24","slug":"dove-cameron-stars-in-diesel-fragrances-my-desire-my-power-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/dove-cameron-stars-in-diesel-fragrances-my-desire-my-power-campaign\/","title":{"rendered":"Dove Cameron Stars in Diesel Fragrances&#8217; &#8220;My Desire My Power&#8221; Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">International actress and singer Dove Cameron stars in the striking new global campaign &#8220;My Desire My Power&#8221; for Diesel Fragrances. The campaign celebrates the official launch of Only Desire, the fashion house&#8217;s first female fragrance developed under the creative direction of Glenn Martens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This major campaign follows the announcement that <a href=\"https:\/\/bookingagentinfo.com\/news\/dove-cameron-named-global-ambassador-for-diesel-fragrances-only-desire\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dove Cameron was named global ambassador for Diesel Fragrances&#8217; Only Desire<\/a> earlier in the year. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Much like how <a href=\"https:\/\/bookingagentinfo.com\/news\/bella-hadid-fronts-new-miss-sixty-summer-2026-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bella Hadid fronts the new Miss Sixty Summer 2026 campaign<\/a> to shake up the denim industry with a bold spirit, Diesel is using avant-garde visuals to redefine modern femininity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Directed by filmmaker Amber Grace Johnson and photographed by Harley Weir, the campaign follows Dove Cameron on a surreal journey through giant orchids toward a symbolic &#8220;Throne of Desire.&#8221; <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Diesel Fragrances - Only Desire campaign with Dove Cameron\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Z-VcZ01sMIg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The message centers on self-affirmation and freedom from expectations. To bring this world to consumers, Diesel launched an experiential red cube pop-up installation in Milan at Piazza San Babila.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Only Desire scent itself was crafted by master perfumers Nelly Hachem-Ruiz and Paul Guerlain, blending Madagascar Bourbon Vanilla with AmberXtreme and platinum aldehydes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diesel has a long history of partnering with rebellious and culturally relevant talent. For its fragrance division, the brand previously tapped actor <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/liam-hemsworth\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Liam Hemsworth<\/a> to front its popular Only The Brave fragrance line. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the fashion side, under the vision of Glenn Martens, the house has frequently collaborated with and dressed boundary-pushing icons such as <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/rihanna\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rihanna<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/julia-fox\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Julia Fox<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/megan-thee-stallion\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Megan Thee Stallion<\/a> to anchor its modern brand revival.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign marks another major milestone for Dove Cameron, who recently released her hit single &#8220;Do I Wanna Know?&#8221; in January 2026 and is set to star in Prime Video&#8217;s upcoming thriller series <em>56 Days<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond her work with Diesel Fragrances, Dove Cameron has built a strong portfolio of high-profile beauty and luxury endorsements. Her recent partnerships include fronting campaigns for Balmain Beauty and serving as a brand ambassador for Coach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This partnership represents a massive step for Diesel under Glenn Martens, extending the brand&#8217;s signature edgy fashion identity straight into prestige beauty. By using Dove Cameron, the brand is directly capturing a younger audience that values self-expression over traditional stereotypes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The launch highlights a growing trend in luxury marketing: fragrances are no longer just sold through standard retail shelves, but through highly shareable, interactive physical experiences like the Milan pop-up cube.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How will Diesel&#8217;s choice of an industrial &#8220;Metallic Vanilla&#8221; olfactory note change consumer expectations for traditional women&#8217;s perfumes? Does Dove Cameron&#8217;s involvement signal that future celebrity fragrance campaigns will lean heavily toward message-driven, empowering narratives rather than simple glamour?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>International actress and singer Dove Cameron stars in the striking new global campaign &#8220;My Desire My Power&#8221; for Diesel Fragrances. The campaign celebrates the official launch of Only Desire, the fashion house&#8217;s first female fragrance developed under the creative direction of Glenn Martens. This major campaign follows the announcement that Dove Cameron was named global [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,14,11,17,18],"tags":[],"class_list":["post-46345","post","type-post","status-publish","format-standard","hentry","category-beauty","category-campaigns","category-endorsements","category-film-tv","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dove Cameron Stars in Diesel Fragrances&#039; &quot;My Desire My Power&quot; Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/dove-cameron-stars-in-diesel-fragrances-my-desire-my-power-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dove Cameron Stars in Diesel Fragrances&#039; &quot;My Desire My Power&quot; Campaign\" \/>\n<meta property=\"og:description\" content=\"International actress and singer Dove Cameron stars in the striking new global campaign &#8220;My Desire My Power&#8221; for Diesel Fragrances. The campaign celebrates the official launch of Only Desire, the fashion house&#8217;s first female fragrance developed under the creative direction of Glenn Martens. This major campaign follows the announcement that Dove Cameron was named global [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/dove-cameron-stars-in-diesel-fragrances-my-desire-my-power-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-10T19:03:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-10T19:03:24+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dove Cameron Stars in Diesel Fragrances' \"My Desire My Power\" Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/dove-cameron-stars-in-diesel-fragrances-my-desire-my-power-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Dove Cameron Stars in Diesel Fragrances' \"My Desire My Power\" Campaign","og_description":"International actress and singer Dove Cameron stars in the striking new global campaign &#8220;My Desire My Power&#8221; for Diesel Fragrances. The campaign celebrates the official launch of Only Desire, the fashion house&#8217;s first female fragrance developed under the creative direction of Glenn Martens. This major campaign follows the announcement that Dove Cameron was named global [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/dove-cameron-stars-in-diesel-fragrances-my-desire-my-power-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-07-10T19:03:10+00:00","article_modified_time":"2026-07-10T19:03:24+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/dove-cameron-stars-in-diesel-fragrances-my-desire-my-power-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/dove-cameron-stars-in-diesel-fragrances-my-desire-my-power-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Dove Cameron Stars in Diesel Fragrances&#8217; &#8220;My Desire My Power&#8221; Campaign","datePublished":"2026-07-10T19:03:10+00:00","dateModified":"2026-07-10T19:03:24+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/dove-cameron-stars-in-diesel-fragrances-my-desire-my-power-campaign\/"},"wordCount":451,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Beauty","Campaigns","Endorsement Deals","Film\/TV","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/dove-cameron-stars-in-diesel-fragrances-my-desire-my-power-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/dove-cameron-stars-in-diesel-fragrances-my-desire-my-power-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/dove-cameron-stars-in-diesel-fragrances-my-desire-my-power-campaign\/","name":"Dove Cameron Stars in Diesel Fragrances' \"My Desire My Power\" Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-07-10T19:03:10+00:00","dateModified":"2026-07-10T19:03:24+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/dove-cameron-stars-in-diesel-fragrances-my-desire-my-power-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/dove-cameron-stars-in-diesel-fragrances-my-desire-my-power-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/dove-cameron-stars-in-diesel-fragrances-my-desire-my-power-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Dove Cameron Stars in Diesel Fragrances&#8217; &#8220;My Desire My Power&#8221; Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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