{"id":46321,"date":"2026-07-10T14:03:30","date_gmt":"2026-07-10T14:03:30","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=46321"},"modified":"2026-07-10T14:03:43","modified_gmt":"2026-07-10T14:03:43","slug":"adela-molly-santana-and-paloma-sandoval-front-uggs-dusty-orchid-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/adela-molly-santana-and-paloma-sandoval-front-uggs-dusty-orchid-campaign\/","title":{"rendered":"AD\u00c9LA, Molly Santana, and Paloma Sandoval Front UGG&#8217;s Dusty Orchid Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">UGG has tapped a fresh trio of Gen Z tastemakers: Slovak pop artist AD\u00c9LA, Los Angeles rapper Molly Santana, and stylist-model Paloma Sandoval, to front its new Dusty Orchid collection, a purply-pink colorway landing across the Classic Mini, Classic Micro, Lowmel, and the debut Quill Mary Jane. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign leans into a millennial-pink aesthetic, shot amid pink crosswalks and clouds of pink smoke, marking each of the three&#8217;s first collaboration with the brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The headline piece is the Quill Mary Jane ($145), which trades UGG&#8217;s usual sheepskin softness for a chunkier, sneaker-adjacent sole beneath the brand&#8217;s classic strap. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">UGG calls it a &#8220;new fashion-forward style&#8221; merging a timeless silhouette with sneaker comfort, following 2025&#8217;s Bea Mary Jane and building on the &#8220;weird flats&#8221; wave pulling ballet-clog hybrids into the mainstream.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Pink is a state of mind.\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/nfjqs4oQ7CU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t UGG&#8217;s first star-studded rollout of the year: <a href=\"https:\/\/bookingagentinfo.com\/news\/pinkpantheress-partners-with-ugg-for-new-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">PinkPantheress fronted a similar UGG social campaign<\/a> ahead of her Coachella debut in April, while <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/elsa-hosk\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Elsa Hosk<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/rina-sawayama\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rina Sawayama<\/a> led the brand&#8217;s Spring Golden Collection. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Similar star-stacked drops have defined summer fashion marketing broadly: <a href=\"https:\/\/bookingagentinfo.com\/news\/lena-mahfouf-trueno-and-lunay-front-nude-project-ibiza-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lena Mahfouf, Trueno, and Lunay just fronted Nude Project&#8217;s Ibiza campaign<\/a> for a comparable fashion tie-in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For AD\u00c9LA, the campaign lands mid-tour: she comes off a spring stint opening for <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/demi-lovato\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Demi Lovato<\/a> and is currently gearing up for her own headlining Red Bottoms tour in August, alongside a recent jewelry collaboration with Geel. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Molly Santana comes off a career high, featuring on <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/drake\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Drake&#8217;s<\/a> &#8220;Ran to Atlanta&#8221; alongside Future in May, and has previously modeled for Heaven by Marc Jacobs and Nike SB. Sandoval, best known for styling and appearing in <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/sabrina-carpenter\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sabrina Carpenter&#8217;s<\/a> &#8220;Nonsense&#8221; video, adds one of her most visible solo fashion moments yet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Dusty Orchid collection is available now on UGG&#8217;s website, in stores, and at retailers nationwide.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">UGG keeps skipping the traditional &#8220;one supermodel&#8221; playbook in favor of stacking multiple internet-native names from different lanes (pop, rap, and styling) into a single campaign. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s a bet on combined reach over singular star power, and it&#8217;s a pattern the brand has now repeated all year, from Elsa Hosk and Rina Sawayama&#8217;s Golden Collection to PinkPantheress&#8217;s spring push.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s also notable that none of these three has a prior UGG history; this is a clean slate for all three, unlike PinkPantheress, who was already wearing the brand organically before her deal was formalized. That makes Dusty Orchid more of a manufactured cultural bet than an authenticated one, at least for now.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does casting three rising-but-not-yet-huge names read as savvier than one A-list face, or does it risk diluting the campaign&#8217;s memorability? With AD\u00c9LA&#8217;s Red Bottoms tour approaching and Molly Santana&#8217;s Drake feature still climbing, is UGG betting on momentum it can&#8217;t fully control? Could this mark Paloma Sandoval&#8217;s turn from &#8220;Sabrina Carpenter&#8217;s best friend&#8221; into a fashion name in her own right?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UGG has tapped a fresh trio of Gen Z tastemakers: Slovak pop artist AD\u00c9LA, Los Angeles rapper Molly Santana, and stylist-model Paloma Sandoval, to front its new Dusty Orchid collection, a purply-pink colorway landing across the Classic Mini, Classic Micro, Lowmel, and the debut Quill Mary Jane. The campaign leans into a millennial-pink aesthetic, shot [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,24,18],"tags":[],"class_list":["post-46321","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-fashion","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AD\u00c9LA, Molly Santana, and Paloma Sandoval Front UGG&#039;s Dusty Orchid Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/adela-molly-santana-and-paloma-sandoval-front-uggs-dusty-orchid-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AD\u00c9LA, Molly Santana, and Paloma Sandoval Front UGG&#039;s Dusty Orchid Campaign\" \/>\n<meta property=\"og:description\" content=\"UGG has tapped a fresh trio of Gen Z tastemakers: Slovak pop artist AD\u00c9LA, Los Angeles rapper Molly Santana, and stylist-model Paloma Sandoval, to front its new Dusty Orchid collection, a purply-pink colorway landing across the Classic Mini, Classic Micro, Lowmel, and the debut Quill Mary Jane. 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