{"id":46317,"date":"2026-07-10T13:42:32","date_gmt":"2026-07-10T13:42:32","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=46317"},"modified":"2026-07-10T13:42:47","modified_gmt":"2026-07-10T13:42:47","slug":"shawn-mendes-unveils-two-new-martin-guitar-signature-models","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/shawn-mendes-unveils-two-new-martin-guitar-signature-models\/","title":{"rendered":"Shawn Mendes Unveils Two New Martin Guitar Signature Models"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Shawn Mendes and Martin Guitar have unveiled two new signature acoustics, deepening a partnership that began in 2022 with the 000JR-10E Shawn Mendes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The limited-edition 000-28, capped at 88 guitars worldwide, pairs solid East Indian rosewood with a spruce top, herringbone trim, and a custom mother-of-pearl eagle inlay. The more accessible 000-10E, part of Martin&#8217;s Road Series, uses FSC-certified sapele and built-in electronics for stage use.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Both trace back to a vintage 1920s Martin 0-42 Mendes discovered in a Brooklyn shop. Its pyramid bridge and slotted headstock became the blueprint for a custom stage guitar Martin later built him, and now these two models. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Made For The Song: Shawn Mendes &amp; His New Signature Martins\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/6JPIUznWs7U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sales support the Shawn Mendes Foundation. Both guitars are available now through martinguitar.com.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The launch continues a wave of artist-instrument collaborations reshaping the gear world. Much like <a href=\"https:\/\/bookingagentinfo.com\/news\/ben-harper-partners-with-taylor-guitars-on-special-edition-model\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ben Harper deepened his Taylor Guitars partnership<\/a> with a co-engineered signature model earlier this year, and <a href=\"https:\/\/bookingagentinfo.com\/news\/ed-sheeran-unveils-new-line-of-amplifiers-with-orange-amps\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ed Sheeran expanded his own gear lineup<\/a> with a new amplifier series through Orange Amps, Mendes&#8217; deal reflects artists increasingly co-designing their tools rather than just lending a name.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mendes&#8217; last album, <em>Shawn<\/em> (2024), was written largely on his vintage Martin and drew acclaim for its acoustic intimacy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond Martin, Mendes&#8217; brand endorsement history includes names like Beats By Dre, Boosted Boards, and Cocowhite, spanning audio hardware, fitness, and consumer goods. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Martin Guitar, the brand&#8217;s signature-artist roster, includes a 20-year collaboration with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/john-mayer\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">John Mayer<\/a> (marked by an anniversary edition of his OM-45), plus partnerships with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/ed-sheeran\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ed Sheeran<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/joe-bonamassa\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Joe Bonamassa<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/billy-strings\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Billy Strings<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/johnny-marr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Johnny Marr<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/allie-sherlock\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Allie Sherlock<\/a>, who&#8217;s served as a Martin brand ambassador since 2018.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Martin isn&#8217;t just dropping one guitar; it&#8217;s running a two-tier play: a $$$ collector&#8217;s piece for die-hards and an accessible stage guitar for everyday players. That&#8217;s a bet that Mendes&#8217; fanbase spans both ends. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The whole story also leans hard on authenticity: instead of a boardroom-designed model, the design chain starts with a guitar Mendes personally hunted down in a used shop. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Going from a junior model in 2022 to two full-size 000s now suggests Martin is building Mendes into a long-term signature artist, not a one-off campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does the foundation tie-in meaningfully move guitars, or is it mostly brand halo? As pop-adjacent artists like Mendes and Sheeran join heritage instrument brands, does that shift how legacy guitar makers court younger buyers? Could this be setting up Martin-branded gear for Mendes&#8217; next tour?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shawn Mendes and Martin Guitar have unveiled two new signature acoustics, deepening a partnership that began in 2022 with the 000JR-10E Shawn Mendes. The limited-edition 000-28, capped at 88 guitars worldwide, pairs solid East Indian rosewood with a spruce top, herringbone trim, and a custom mother-of-pearl eagle inlay. The more accessible 000-10E, part of Martin&#8217;s [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,18],"tags":[],"class_list":["post-46317","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shawn Mendes Unveils Two New Martin Guitar Signature Models<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/shawn-mendes-unveils-two-new-martin-guitar-signature-models\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shawn Mendes Unveils Two New Martin Guitar Signature Models\" \/>\n<meta property=\"og:description\" content=\"Shawn Mendes and Martin Guitar have unveiled two new signature acoustics, deepening a partnership that began in 2022 with the 000JR-10E Shawn Mendes. 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The more accessible 000-10E, part of Martin&#8217;s [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/shawn-mendes-unveils-two-new-martin-guitar-signature-models\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-10T13:42:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-10T13:42:47+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Shawn Mendes Unveils Two New Martin Guitar Signature Models","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/shawn-mendes-unveils-two-new-martin-guitar-signature-models\/","og_locale":"en_US","og_type":"article","og_title":"Shawn Mendes Unveils Two New Martin Guitar Signature Models","og_description":"Shawn Mendes and Martin Guitar have unveiled two new signature acoustics, deepening a partnership that began in 2022 with the 000JR-10E Shawn Mendes. The limited-edition 000-28, capped at 88 guitars worldwide, pairs solid East Indian rosewood with a spruce top, herringbone trim, and a custom mother-of-pearl eagle inlay. 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