{"id":46305,"date":"2026-07-10T08:52:57","date_gmt":"2026-07-10T08:52:57","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=46305"},"modified":"2026-07-10T08:53:13","modified_gmt":"2026-07-10T08:53:13","slug":"darius-acuff-jr-nate-ament-matas-buzelis-and-lauren-betts-star-in-reeboks-we-rise-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/darius-acuff-jr-nate-ament-matas-buzelis-and-lauren-betts-star-in-reeboks-we-rise-campaign\/","title":{"rendered":"Darius Acuff Jr., Nate Ament, Matas Buzelis, and Lauren Betts Star in Reebok&#8217;s &#8220;We Rise&#8221; Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Reebok is leaning heavily into its basketball renaissance with &#8220;We Rise,&#8221; a campaign that pairs raw rookie potential with proven pro production. Narrated by <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/tobe-nwigwe\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tobe Nwigwe<\/a>, the film utilizes high-contrast, slow-motion footage to showcase the distinct styles of its flagship basketball roster.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"WE RISE\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/SJg3T1urza4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Anchoring the campaign is Matas Buzelis, the 6&#8217;10&#8221; Chicago Bulls forward who just wrapped up a stellar sophomore NBA season, averaging 16.3 points and 5.8 rebounds per game. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Buzelis represents the stable, competitive bridge between Reebok&#8217;s initial 2024 division relaunch and its newest class of signees. He signed a major multiyear endorsement deal with Reebok in October 2024 as the 11th overall pick out of the G League Ignite. He also serves as a primary performance face for Reebok&#8217;s flagship &#8220;Engine A&#8221; basketball shoe. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Joining him are the headliners of the 2026 draft class. Darius Acuff Jr. arrives in Sacramento as the No. 7 overall pick following an electric freshman year at Arkansas, where he took home SEC Player of the Year honors. &#8220;We Rise&#8221; marks his first major commercial campaign since signing with Reebok around draft time; he previously made history by securing a landmark Reebok shoe deal during his collegiate run.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nate Ament, the versatile forward out of Tennessee, heads to the Milwaukee Bucks as the 13th overall pick. Reebok locked him down early in October 2024 as one of the brand&#8217;s first high school NIL (Name, Image, and Likeness) signings. He also served as a central figure in the <a href=\"https:\/\/bookingagentinfo.com\/news\/angel-reese-dijonai-carrington-nate-ament-matas-buzelis-star-in-reebok-comm-one-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">March 2026 &#8220;Comm. One&#8221; film<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rounding out the quartet is Lauren Betts, the dominant center drafted No. 4 overall by the Washington Mystics after leading UCLA to a national title. She <a href=\"https:\/\/bookingagentinfo.com\/news\/lauren-betts-signs-shoe-deal-with-reebok-following-wnba-draft\/\" target=\"_blank\" rel=\"noreferrer noopener\">joined Reebok in April<\/a>, becoming the brand&#8217;s fifth active WNBA signee.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond her multiyear shoe deal with Reebok, Betts signed a major beauty partnership <a href=\"https:\/\/bookingagentinfo.com\/news\/lauren-betts-fronts-new-campaign-with-nyx-professional-makeup\/\" target=\"_blank\" rel=\"noreferrer noopener\">fronting NYX Professional Makeup&#8217;s &#8220;Make Them Look&#8221; campaign<\/a> ahead of her draft selection.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This core group joins an expanding basketball stable that includes cornerstone athlete <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/angel-reese\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Angel Reese<\/a> (featuring her <a href=\"https:\/\/bookingagentinfo.com\/news\/angel-reese-fronts-reeboks-new-angel-reese-1-navy-halo-sneaker-launch\/\" target=\"_blank\" rel=\"noreferrer noopener\">signature Angel Reese 1 line<\/a>), <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/dijonai-carrington\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">DiJonai Carrington<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/aneesah-morrow\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aneesah Morrow<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/lexie-brown\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lexie Brown<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The aggressive onboarding of young talent mirrors Reebok&#8217;s iconic 1990s playbook, which famously built the brand around rookies <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/tobe-nwigwe\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shaquille O&#8217;Neal<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/allen-iverson\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Allen Iverson<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By centering the campaign around Matas Buzelis alongside three elite rookies, Reebok is executing a highly balanced playbook. They aren&#8217;t just betting on unproven potential; they are insulating their raw rookies with a third-year NBA starter who has already proven his production at the professional level.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Betts gives Reebok an immediate elite interior presence in the WNBA to run parallel to the cultural and commercial wave generated by Angel Reese. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Furthermore, retaining Tobe Nwigwe as the recurring voice across &#8220;Comm. One&#8221; and &#8220;We Rise&#8221; indicates that Reebok is prioritizing a consistent, cohesive creative identity rather than cycling through disconnected ad concepts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Can the combination of a proven rising star like Buzelis and highly hyped rookies translate directly into performance sneaker sales? Does Reebok\u2019s strategy of signing talent early (like Ament in high school or Buzelis as a rookie) give it a sustainable edge against industry titans Nike and Adidas?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reebok is leaning heavily into its basketball renaissance with &#8220;We Rise,&#8221; a campaign that pairs raw rookie potential with proven pro production. Narrated by Tobe Nwigwe, the film utilizes high-contrast, slow-motion footage to showcase the distinct styles of its flagship basketball roster. Anchoring the campaign is Matas Buzelis, the 6&#8217;10&#8221; Chicago Bulls forward who just [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,14,11,24,15],"tags":[],"class_list":["post-46305","post","type-post","status-publish","format-standard","hentry","category-basketball","category-campaigns","category-endorsements","category-fashion","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Darius Acuff Jr., Nate Ament, Matas Buzelis, and Lauren Betts Star in Reebok&#039;s &quot;We Rise&quot; Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/darius-acuff-jr-nate-ament-matas-buzelis-and-lauren-betts-star-in-reeboks-we-rise-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Darius Acuff Jr., Nate Ament, Matas Buzelis, and Lauren Betts Star in Reebok&#039;s &quot;We Rise&quot; Campaign\" \/>\n<meta property=\"og:description\" content=\"Reebok is leaning heavily into its basketball renaissance with &#8220;We Rise,&#8221; a campaign that pairs raw rookie potential with proven pro production. Narrated by Tobe Nwigwe, the film utilizes high-contrast, slow-motion footage to showcase the distinct styles of its flagship basketball roster. Anchoring the campaign is Matas Buzelis, the 6&#8217;10&#8221; Chicago Bulls forward who just [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/darius-acuff-jr-nate-ament-matas-buzelis-and-lauren-betts-star-in-reeboks-we-rise-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-10T08:52:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-10T08:53:13+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Darius Acuff Jr., Nate Ament, Matas Buzelis, and Lauren Betts Star in Reebok's \"We Rise\" Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/darius-acuff-jr-nate-ament-matas-buzelis-and-lauren-betts-star-in-reeboks-we-rise-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Darius Acuff Jr., Nate Ament, Matas Buzelis, and Lauren Betts Star in Reebok's \"We Rise\" Campaign","og_description":"Reebok is leaning heavily into its basketball renaissance with &#8220;We Rise,&#8221; a campaign that pairs raw rookie potential with proven pro production. 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