{"id":46301,"date":"2026-07-10T07:40:12","date_gmt":"2026-07-10T07:40:12","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=46301"},"modified":"2026-07-10T08:11:58","modified_gmt":"2026-07-10T08:11:58","slug":"jennie-and-rosalia-team-up-with-l-o-l-surprise-o-m-g-for-music-festival-collection","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/jennie-and-rosalia-team-up-with-l-o-l-surprise-o-m-g-for-music-festival-collection\/","title":{"rendered":"JENNIE and ROSAL\u00cdA Team Up With L.O.L. Surprise! O.M.G. for Music Festival Collection"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">L.O.L. Surprise! is turning 10, and it&#8217;s celebrating with real pop stars for the first time. MGA Entertainment unveiled its new Music Festival collection on July 7 (&#8220;7\/07 Day,&#8221; a nod to &#8220;L.O.L.&#8221; upside down), headlined by JENNIE and Rosal\u00eda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each artist gets two products: a $26.99 O.M.G. Fashion Doll in a look inspired by a real stage outfit, plus a $14.99 Headliners Tot with a mini poster and surprise reveals. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">JENNIE&#8217;s doll channels her sharp, fashion-forward solo style; Rosal\u00eda&#8217;s own nods to her Motomami era. MGA has teased a &#8220;mystery headliner&#8221; still to be added to the lineup.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ready to Power Up?! \ud83c\udfb6\ud83e\udd29 Music Festival TEASER | L.O.L. Surprise!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/dMfrQrzpz8I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The doll drop is part of a bigger push: <em>L.O.L. Surprise! The Next Headliner<\/em>, an eight-episode live-action series about aspiring performers, premieres August 1 on YouTube, the franchise&#8217;s first live-action project since its 2021 animated film.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The collaboration joins a growing 2026 trend of musicians becoming collectible toys. It follows <a href=\"https:\/\/bookingagentinfo.com\/news\/miley-cyrus-unveils-official-barbie-doll-with-mattel\/\" target=\"_blank\" rel=\"noreferrer noopener\">Miley Cyrus&#8217;s Barbie Signature doll with Mattel<\/a>, unveiled just days earlier, as well as <a href=\"https:\/\/bookingagentinfo.com\/news\/olivia-rodrigo-partners-with-lego-for-music-inspired-collection\/\" target=\"_blank\" rel=\"noreferrer noopener\">Olivia Rodrigo&#8217;s LEGO music-inspired collection<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For JENNIE, the deal lands during an active endorsement year that already includes Adidas Originals, Beats by Dre, and Japanese label BEAMS T. For Rosal\u00eda, it follows ambassador roles with Dior and New Balance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toy brands courting musicians isn&#8217;t new, but doing it with <em>this<\/em> level of stage-accurate detail (real outfits, real fandom hooks, real collectibility) signals L.O.L. Surprise! is chasing the same &#8220;kidult&#8221; collector market that&#8217;s fueled Barbie&#8217;s and LEGO&#8217;s celebrity tie-ins this year. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pairing the doll drop with a scripted streaming series also shows MGA is betting on content, not just product, to keep the 10-year-old franchise culturally relevant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does adding real musicians change what a &#8220;collectible doll&#8221; is even for &#8211; is it still a kids&#8217; toy, or is it fan merch now? Will the still-unnamed &#8220;mystery headliner&#8221; be another music star, or a swerve into a different category entirely? Could this open the door for more K-pop and Latin music crossovers in the toy aisle?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L.O.L. Surprise! is turning 10, and it&#8217;s celebrating with real pop stars for the first time. MGA Entertainment unveiled its new Music Festival collection on July 7 (&#8220;7\/07 Day,&#8221; a nod to &#8220;L.O.L.&#8221; upside down), headlined by JENNIE and Rosal\u00eda. Each artist gets two products: a $26.99 O.M.G. Fashion Doll in a look inspired by [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,20,36,18],"tags":[204],"class_list":["post-46301","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-k-pop","category-latin","category-music","tag-toy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>JENNIE and ROSAL\u00cdA Team Up With L.O.L. Surprise! O.M.G. for Music Festival Collection<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/jennie-and-rosalia-team-up-with-l-o-l-surprise-o-m-g-for-music-festival-collection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JENNIE and ROSAL\u00cdA Team Up With L.O.L. Surprise! O.M.G. for Music Festival Collection\" \/>\n<meta property=\"og:description\" content=\"L.O.L. Surprise! is turning 10, and it&#8217;s celebrating with real pop stars for the first time. MGA Entertainment unveiled its new Music Festival collection on July 7 (&#8220;7\/07 Day,&#8221; a nod to &#8220;L.O.L.&#8221; upside down), headlined by JENNIE and Rosal\u00eda. Each artist gets two products: a $26.99 O.M.G. 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Surprise! O.M.G. for Music Festival Collection","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/jennie-and-rosalia-team-up-with-l-o-l-surprise-o-m-g-for-music-festival-collection\/","og_locale":"en_US","og_type":"article","og_title":"JENNIE and ROSAL\u00cdA Team Up With L.O.L. Surprise! O.M.G. for Music Festival Collection","og_description":"L.O.L. Surprise! is turning 10, and it&#8217;s celebrating with real pop stars for the first time. MGA Entertainment unveiled its new Music Festival collection on July 7 (&#8220;7\/07 Day,&#8221; a nod to &#8220;L.O.L.&#8221; upside down), headlined by JENNIE and Rosal\u00eda. Each artist gets two products: a $26.99 O.M.G. Fashion Doll in a look inspired by [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/jennie-and-rosalia-team-up-with-l-o-l-surprise-o-m-g-for-music-festival-collection\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-07-10T07:40:12+00:00","article_modified_time":"2026-07-10T08:11:58+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/jennie-and-rosalia-team-up-with-l-o-l-surprise-o-m-g-for-music-festival-collection\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/jennie-and-rosalia-team-up-with-l-o-l-surprise-o-m-g-for-music-festival-collection\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"JENNIE and ROSAL\u00cdA Team Up With L.O.L. 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