{"id":46278,"date":"2026-07-09T09:23:11","date_gmt":"2026-07-09T09:23:11","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=46278"},"modified":"2026-07-09T09:23:24","modified_gmt":"2026-07-09T09:23:24","slug":"bassjackers-team-up-with-old-spice-for-new-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/bassjackers-team-up-with-old-spice-for-new-campaign\/","title":{"rendered":"Bassjackers Team Up With Old Spice for New Campaign"},"content":{"rendered":"\n

Bassjackers is the newest face of Old Spice, headlining the grooming giant’s latest global campaign with a high-energy spot filmed on location in Ibiza.<\/p>\n\n\n\n

The ad follows Marlon Flohr working a packed festival crowd into a frenzy before slipping backstage for a quick Old Spice refresh, then heading back out to connect with fans, all set to the duo’s signature big-room sound.<\/p>\n\n\n\n

The partnership adds Bassjackers to Old Spice’s long list of campaign faces, a roster that’s included Kevin Hart<\/a>, Dolph Lundgren<\/a>, and Will Ferrell<\/a> over the years.<\/p>\n\n\n\n

This is the latest example of a men’s grooming category leaning hard into celebrity-fronted launches this year: Wilkinson Sword recently made Anthony Joshua the face of its Quattro 4 razor<\/a>, Gillette tapped Spanish creator DJMaRiiO<\/a> to front its GilletteLabs Body debut, and grooming upstart Onside signed Jude Bellingham as its first-ever athlete ambassador<\/a>. <\/p>\n\n\n\n

Betting on a touring DJ duo instead of an athlete or actor signals Old Spice chasing music-first, festival-going audiences.<\/p>\n\n\n\n

The timing tracks with a massive year for the pair. They’ve kept a relentless global tour schedule, landed marquee sets at multi-weekend festivals including Tomorrowland, and dropped a steady run of 2026 singles led by viral hits “Jump Around” and “Blow Your Whistle.”<\/p>\n\n\n\n

Takeaways<\/strong><\/p>\n\n\n\n

Old Spice swapping its usual comedians and athletes for a touring DJ duo is a pretty clear signal: the brand wants a piece of the festival crowd, not just the sitcom-watching one. <\/p>\n\n\n\n

Bassjackers bring a built-in, high-energy fanbase that skews younger and more global than a lot of past Old Spice faces, and putting the campaign in Ibiza instead of a studio set makes it feel less like an ad and more like content fans would actually watch anyway.<\/p>\n\n\n\n

Does tapping EDM talent over actors\/athletes actually move product for a legacy brand like Old Spice, or is it mostly a brand-awareness play? Could this open the door for more grooming brands to chase the festival\/DJ circuit?<\/p>\n","protected":false},"excerpt":{"rendered":"

Bassjackers is the newest face of Old Spice, headlining the grooming giant’s latest global campaign with a high-energy spot filmed on location in Ibiza. The ad follows Marlon Flohr working a packed festival crowd into a frenzy before slipping backstage for a quick Old Spice refresh, then heading back out to connect with fans, all […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,39,11,18],"tags":[],"class_list":["post-46278","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-electronic","category-endorsements","category-music"],"acf":[],"yoast_head":"\nBassjackers Team Up With Old Spice for New Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/bassjackers-team-up-with-old-spice-for-new-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bassjackers Team Up With Old Spice for New Campaign\" \/>\n<meta property=\"og:description\" content=\"Bassjackers is the newest face of Old Spice, headlining the grooming giant’s latest global campaign with a high-energy spot filmed on location in Ibiza. 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