{"id":46238,"date":"2026-07-08T16:01:44","date_gmt":"2026-07-08T16:01:44","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=46238"},"modified":"2026-07-08T16:01:55","modified_gmt":"2026-07-08T16:01:55","slug":"aesha-scott-named-brand-ambassador-for-matua","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/aesha-scott-named-brand-ambassador-for-matua\/","title":{"rendered":"Aesha Scott Named Brand Ambassador for Matua"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Matua wants wine drinkers to say yes to more spontaneity, and it&#8217;s tapped a fellow adventurer to help. The New Zealand winery, owned by Treasury Wine Estates, named Aesha Scott its new global brand ambassador on July 8, fronting a campaign called &#8220;Start Something Fresh.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Scott, a Tauranga-born reality star known for <em>Below Deck<\/em> and <em>Below Deck Down Under<\/em>, said partnering with a fellow Kiwi brand felt personal. The campaign was shot entirely in New Zealand with an all-local cast and crew, leaning into that shared heritage.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@matuawine\/video\/7660174935075097870\" data-video-id=\"7660174935075097870\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@matuawine\" href=\"https:\/\/www.tiktok.com\/@matuawine?refer=embed\">@matuawine<\/a> <p>We\u2019ve got the Sauvy B \u2600\ufe0f <a title=\"startsomethingfresh\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/startsomethingfresh?refer=embed\">#StartSomethingFresh<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - Matua\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7660174971552992014?refer=embed\">\u266c original sound &#8211; Matua<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The rollout is already underway. Scott kicked things off June 27 at Palm Tree Music Festival Hamptons, pouring Matua Sauvignon Blanc, Lighter, and Coolers at the brand&#8217;s Sauvy Social Lounge alongside performances from Kygo, The Chainsmokers, and Disco Lines. Matua remains the Official White Wine Sponsor of Palm Tree events across Aspen, Miami, and the Hamptons.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a notable step for Matua, which has largely let its wine do the talking, with co-founder Bill Spence long serving as its own in-house ambassador. Scott arrives with an active endorsement slate that includes Kathmandu, Turo, and Smirnoff.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The deal follows a wider pattern of screen stars anchoring drinks campaigns this year, echoing <a href=\"https:\/\/bookingagentinfo.com\/news\/sophie-turner-teams-up-with-st-germain-for-global-summer-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sophie Turner&#8217;s summer push for St. Germain<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/news\/robert-pattinson-stars-in-1664-blanc-global-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Robert Pattinson&#8217;s cinematic 1664 Blanc campaign<\/a>. It also tracks with alcohol brands leaning into personality-driven marketing, as seen in <a href=\"https:\/\/bookingagentinfo.com\/news\/big-jay-oakerson-named-brand-ambassador-by-labatt-usa-for-brewed-for-the-roast-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Labatt USA&#8217;s ambassador deal with comedian Big Jay Oakerson<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Matua&#8217;s portfolio, including its Sauvignon Blanc, Lighter, Cooler, and new Bagnum format, is available nationwide via Instacart and DoorDash.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is less a celebrity-slaps-name-on-bottle deal and more a heritage match. Matua built its identity on being &#8220;the original&#8221; New Zealand Sauvignon Blanc, and Scott built hers on being one of TV&#8217;s most recognizable Kiwis. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Putting the whole campaign together on home soil, with a local crew, signals Matua is protecting that authenticity rather than just renting a famous face.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This also fits a bigger trend: alcohol brands increasingly want ambassadors who feel like actual product fans, not just paid talent, and festival activations like Palm Tree give that relationship a live, ongoing stage instead of a one-off ad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does shooting entirely in New Zealand make the campaign feel more credible to wine drinkers, or does that detail mostly matter to industry insiders? Could festival tie-ins like the Sauvy Social Lounge become the new standard for how wine brands reach younger drinkers?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Matua wants wine drinkers to say yes to more spontaneity, and it&#8217;s tapped a fellow adventurer to help. The New Zealand winery, owned by Treasury Wine Estates, named Aesha Scott its new global brand ambassador on July 8, fronting a campaign called &#8220;Start Something Fresh.&#8221; Scott, a Tauranga-born reality star known for Below Deck and [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48,12,11,17],"tags":[],"class_list":["post-46238","post","type-post","status-publish","format-standard","hentry","category-alcohol","category-brand-ambassador","category-endorsements","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aesha Scott Named Brand Ambassador for Matua<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/aesha-scott-named-brand-ambassador-for-matua\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aesha Scott Named Brand Ambassador for Matua\" \/>\n<meta property=\"og:description\" content=\"Matua wants wine drinkers to say yes to more spontaneity, and it&#8217;s tapped a fellow adventurer to help. The New Zealand winery, owned by Treasury Wine Estates, named Aesha Scott its new global brand ambassador on July 8, fronting a campaign called &#8220;Start Something Fresh.&#8221; Scott, a Tauranga-born reality star known for Below Deck and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/aesha-scott-named-brand-ambassador-for-matua\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-08T16:01:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-08T16:01:55+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Aesha Scott Named Brand Ambassador for Matua","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/aesha-scott-named-brand-ambassador-for-matua\/","og_locale":"en_US","og_type":"article","og_title":"Aesha Scott Named Brand Ambassador for Matua","og_description":"Matua wants wine drinkers to say yes to more spontaneity, and it&#8217;s tapped a fellow adventurer to help. The New Zealand winery, owned by Treasury Wine Estates, named Aesha Scott its new global brand ambassador on July 8, fronting a campaign called &#8220;Start Something Fresh.&#8221; Scott, a Tauranga-born reality star known for Below Deck and [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/aesha-scott-named-brand-ambassador-for-matua\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-07-08T16:01:44+00:00","article_modified_time":"2026-07-08T16:01:55+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/aesha-scott-named-brand-ambassador-for-matua\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/aesha-scott-named-brand-ambassador-for-matua\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Aesha Scott Named Brand Ambassador for Matua","datePublished":"2026-07-08T16:01:44+00:00","dateModified":"2026-07-08T16:01:55+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/aesha-scott-named-brand-ambassador-for-matua\/"},"wordCount":413,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Alcohol","Brand Ambassador","Endorsement Deals","Film\/TV"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/aesha-scott-named-brand-ambassador-for-matua\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/aesha-scott-named-brand-ambassador-for-matua\/","url":"https:\/\/bookingagentinfo.com\/news\/aesha-scott-named-brand-ambassador-for-matua\/","name":"Aesha Scott Named Brand Ambassador for Matua","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-07-08T16:01:44+00:00","dateModified":"2026-07-08T16:01:55+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/aesha-scott-named-brand-ambassador-for-matua\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/aesha-scott-named-brand-ambassador-for-matua\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/aesha-scott-named-brand-ambassador-for-matua\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Aesha Scott Named Brand Ambassador for Matua"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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