{"id":46220,"date":"2026-07-08T14:16:43","date_gmt":"2026-07-08T14:16:43","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=46220"},"modified":"2026-07-08T14:16:59","modified_gmt":"2026-07-08T14:16:59","slug":"amaya-papaya-stars-in-herbal-essences-scent-of-your-dreams-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/amaya-papaya-stars-in-herbal-essences-scent-of-your-dreams-campaign\/","title":{"rendered":"Amaya Papaya Stars in Herbal Essences&#8217; &#8220;Scent of Your Dreams&#8221; Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Herbal Essences has launched &#8220;Scent of Your Dreams,&#8221; a new campaign starring Amaya Espinal, the Love Island winner fans call &#8220;Amaya Papaya.&#8221; Live across Herbal Essences&#8217; social channels, the campaign frames fragrance as a mood-lifting escape. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the spot, Amaya slips into a dreamlike &#8220;above world&#8221; of clouds and roses, built around the brand&#8217;s signature Rose Hips scent.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Find the Scent of Your Dreams with Herbal Essences\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/s3ipSljkBLE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This marks Amaya&#8217;s third project with Herbal Essences. She first fronted the brand&#8217;s &#8220;Scent Traps&#8221; campaign in October 2025, then extended the partnership with the Papaya + Citrus Strength collection that hit retailers in June 2026. &#8220;This extension of our partnership just made perfect sense,&#8221; Amaya said. &#8220;This collab really feels like me in a bottle.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fragrance-driven celebrity campaigns are trending this year. <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/leah-kateb\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leah Kateb<\/a> <a href=\"https:\/\/bookingagentinfo.com\/news\/leah-kateb-stars-in-skylars-true-loves-cake-personal-fragrance-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">fronted Skylar&#8217;s True Love&#8217;s Cake fragrance push<\/a>, while <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/yara-shahidi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yara Shahidi<\/a> became the <a href=\"https:\/\/bookingagentinfo.com\/news\/yara-shahidi-stars-in-jean-paul-gaultier-fragrance-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">face of Jean Paul Gaultier&#8217;s latest scent<\/a>, a sign that brands increasingly lean on personality-driven storytelling to sell fragrance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond Herbal Essences, Amaya has grown her beauty portfolio with Garnier, a partnership dating back to September 2025. Herbal Essences, meanwhile, has a history of celebrity faces, having worked with stars like <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/ashanti\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ashanti<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/nicole-scherzinger\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nicole Scherzinger<\/a> on past campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Developed with agency Grey, &#8220;Scent of Your Dreams&#8221; doubles down on Herbal Essences&#8217; &#8220;hair care should transform your mood&#8221; philosophy, reinforced just weeks after the brand&#8217;s Papaya + Citrus expansion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t a one-off ad buy; it&#8217;s chapter three in a growing Amaya-Herbal Essences story, and that repetition says something bigger: brands are treating breakout reality stars less like guest talent and more like long-term co-creators. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amaya&#8217;s arc from &#8220;Love Island&#8221; fan-favorite to fronting a full fragrance-and-haircare pipeline shows how fast internet affection can turn into shelf space. It also hints at where beauty marketing is headed: less about ingredients, more about feelings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does turning a nickname into a full product line set a new playbook for reality stars monetizing their persona? Will multi-campaign deals like Amaya&#8217;s become the norm over one-off endorsements?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Herbal Essences has launched &#8220;Scent of Your Dreams,&#8221; a new campaign starring Amaya Espinal, the Love Island winner fans call &#8220;Amaya Papaya.&#8221; Live across Herbal Essences&#8217; social channels, the campaign frames fragrance as a mood-lifting escape. In the spot, Amaya slips into a dreamlike &#8220;above world&#8221; of clouds and roses, built around the brand&#8217;s signature [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,12,14,11,17],"tags":[],"class_list":["post-46220","post","type-post","status-publish","format-standard","hentry","category-beauty","category-brand-ambassador","category-campaigns","category-endorsements","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amaya Papaya Stars in Herbal Essences&#039; &quot;Scent of Your Dreams&quot; Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/amaya-papaya-stars-in-herbal-essences-scent-of-your-dreams-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amaya Papaya Stars in Herbal Essences&#039; &quot;Scent of Your Dreams&quot; Campaign\" \/>\n<meta property=\"og:description\" content=\"Herbal Essences has launched &#8220;Scent of Your Dreams,&#8221; a new campaign starring Amaya Espinal, the Love Island winner fans call &#8220;Amaya Papaya.&#8221; Live across Herbal Essences&#8217; social channels, the campaign frames fragrance as a mood-lifting escape. 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